Laurel Papworth

OCTOBER 30, 2009

Commonwealth Bank are looking for a Social (Media) Marketing Manager – Any takers? Social Marketing Manager – Sydney. The Commonwealth Bank Group is one of Australia’s leading organisations providing integrated financial services to more customers than any other Australian bank.

Banking 79

Banking Social Media Insurance Technorati 79

Later

MAY 13, 2020

Plus, we’re sharing 12 TikTok challenges to inspire your next campaign! Your brand can utilize them to build awareness, create relatable content, and grow your TikTok community. They’re also how a lot of the niche communities are built on TikTok. 12 TikTok Challenges to Take Inspiration From for Your Next Campaign.

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Campaign Hashtag Brands Trends 95

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

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Patterns Sentiment Analysis Proposal 121

Oktopost

APRIL 21, 2020

Today, the BCG Growth Matrix still holds value and can offer a unique view of your business’ digital marketing strategy. Its aim was to help companies decide which markets and products were most worthy of investment. . The matrix does so on the basis of two main factors – market attractiveness, and company competitiveness.

Marketing 138

Marketing Apple Strategy ROI 138

Social Media Strategies Summit

SEPTEMBER 14, 2023

Marketers spend up to 20 hours a month on content ideation. First off, our panel considered just why content ideation plays such a vital role in the life of a social media marketer. Rachel Karten echoes Mitchell’s sentiment that for social media marketers, brainstorming isn’t only about coming up with off-the-cuff post ideas. “You

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Content iPhone Sports Remix 130

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. Marketo did this successfully with its Big Activity Coloring Book , “30 pages of pure, unadulterated marketing activity fun!” Kapost, a content marketing management platform, has created a several great comic books , making the user the hero of the marketing story.

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Conversation B2B Marketing GPS 167

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

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Report Atlassian Brands Sentiment 66

Sprout Social

OCTOBER 18, 2016

Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. However, only 13.4%

Banking 40

Banking Social Media Insurance Policies 40

Keyhole.co

OCTOBER 16, 2023

In short, there is ample opportunity for anyone looking to engage the crossroads of social media and marketing. One of the most lucrative and rewarding ways to do so (and to be fair, one of the most competitive) is to launch a social media marketing agency. What is a social media marketing agency?

Social Media 52

Social Media Marketing How To Cost 52

Laurel Papworth

OCTOBER 5, 2013

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. Amendment to Consumer and Competition Act to stop Customer Anti Social Media Campaigns.

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Activities Campaign Proposal Transportation 111

Pixlee

OCTOBER 4, 2021

While the influencer marketing industry is expected to reach a market cap of 5.8 This makes it difficult to track campaign impact and sales reach, and is one of the common influencer marketing mistakes your brand should avoid. Top 10 Influencer Marketing Mistakes To Avoid.

Influencer 52

Influencer UGC Marketing Authentication 52

Sprout Social

JUNE 25, 2019

That’s where a social media marketing agency can be a lifesaver. Why hire a social media marketing agency, anyway? The amount of information and resources available to modern marketers is staggering. Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house.

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Social Media How To Marketing ROI 96

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

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Influencer Marketing Banking Communities 100

Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5

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Campaign Patterns Banking Flickr 264

Mindjumpers

MARCH 25, 2013

The value of news and bank holidays are not to be missed out on; remember to include outcomes from the election campaign, season for shrimps and Easter lunch parties – if it’s relevant for your market. Furthermore, competitions and apps are excellent to make variation in your content and to create engagement with your fans.

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Guidelines How To Facebook Banking 206

Sprout Social

MARCH 3, 2022

Even if you aren’t running a full-fledged hashtag campaign , hashtags should be an important part of your TikTok strategy. From improving your content discoverability to building a community–there’s a lot they can help you with. Build community. Branded TikTok hashtags are a great way to create a community around your business.

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Hashtag How To Trends Influencer 112

Ignite Social Media

AUGUST 27, 2019

is ideal for any content marketing strategy and comes in many different forms: videos, reviews, blogs, product reviews, etc. Create content on your channels that is centered around capturing UGC for your brand and once you have a library to pick from, it quickly becomes the key to any integrated content marketing strategy.

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UGC Brands Authentication Banking 98

Waxing UnLyrical

NOVEMBER 7, 2016

SA is an integrated marketing agency where we focus on creative, innovative strategies that deliver business impact for our clients. The social aspect of it allows us as marketers to build a truly personal experience for anyone who we want to care about our brand. What is one Social PR campaign you’re in love with?

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Delicious Banking Campaign Course 163

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. 1 Hubspot is a Resource for Marketing Decision Makers. Source: Hubspot Facebook. TAKEAWAY: Be a resource.

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B2B Social Media Brands Hubspot 150

Convince & Convert

MAY 2, 2012

She is also founder and principal of Genuine Media , a marketing agency that helps clients build their individual and brand reputation through social media. YouTube video highlighting the Fight Hunger Campaign. The community that tallied the most votes was awarded $1 million to help fight hunger.

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Case Study Social Media Study Banking 122

Waxing UnLyrical

APRIL 15, 2016

As more and more brands jump on the influencer marketing bandwagon, how they structure influencer programs and communications is becoming increasingly important. blog posts, maybe even building to a blog community). That’s what happened during the Blue Key campaign, for example, before the first #bluekey tweetathon.

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Influencer Marketing Banking Guidelines 100

Waxing UnLyrical

DECEMBER 13, 2012

Go to the bank and apply for a loan? If they reach their goal within the time frame they set, then all of the money goes into the bank account of the creator, minus a 5% fee to Kickstarter. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars.

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Wikimedia How To Banking Wireless 204

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. national and local newspapers as well as investment sites).

Reputation 342

Reputation Social Media Banking B2B 342

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. Patrick’s Day Marketing Ideas. Patrick’s Day in your marketing efforts. MDA Shamrocks Campaign, a St. Here are some ideas on how to hook them the right way.

Banking 100

Banking Campaign Consultant Training 100

Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. Sennheiser originally built a page to showcase their employees and customers using their products to celebrate their 75th anniversary but adapted the campaign specifically to stay connected during this time of crisis. Sennheiser . 1800 Contacts.

Tourism 62

Tourism Brands Apparel Banking 62

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Six marketing lessons for International Women’s Day. Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). International Women’s Day: 6 Creative Marketing Ideas To Celebrate.

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

JUNE 6, 2016

Integrated Marketing Communications Case Study: City of Hope . On Think Thanks TV: The Century Foundation – Integrated Communications Strategy. Have you seen a great integrated communications campaign lately? Airbnb’s Successfully Charming PR Stunt. What a Duck Can Do For “Social” Media Relations.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

NOVEMBER 28, 2016

– at a marketing conference in DC. I’m the CEO of Firebelly Marketing, a social media marketing agency. It is the most valuable form of marketing. It is also the most difficul t type of marketing: demanding AF and complex. For me the community around Shonali alone is worth the investment and more.

Banking 100

Banking Conference Influencer Consultant 100

Waxing UnLyrical

MAY 9, 2016

C2 (Creativity) Case Study: How The Draw Shop Uses Email Marketing To Turn Website Visitors Into Paying Customers. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success. C7 (Calibration) Case Study: Blogger Outreach for Oxfam America’s International Women’s Day 2012 Campaign.

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Case Study Study Training Collaboration 100

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

agora pulse

SEPTEMBER 21, 2019

Marketing trends are constantly changing. Among them, influencer marketing continues to grow and has had some massive successes. In fact, this relevance increases engagement and reach that translates into an average of 11X more ROI compared to traditional marketing methods. But there have also been failures.

Influencer 116

Influencer Social Media ROI Social Media Management 116

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? PS: Your marketing intern may not have that skill! Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community.

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Communities Comments Badge Airlines 112

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. What is one Social PR campaign you’re in love with? Why do you care about Social PR?

Delicious 100

Delicious Banking Sports Education 100

Hootsuite

JUNE 14, 2023

In today’s economic market, avoiding problems before they develop into full-scale crises is more important than ever. Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. What is social media monitoring for banks?

Banking 80

Banking Social Media HootSuite Sentiment 80

Sprout Social

JANUARY 19, 2023

And successful campaigns across several industries from fashion to real estate have shown how valuable the metaverse can be. According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. But the metaverse isn’t a utopia.

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Brands Avatar How To Privacy 118