Oktopost

MAY 26, 2020

They have to compete for eyeballs and wallets against banking giants, disruptive startups, and wildcards like cryptocurrency payment apps. A quick look at the banking and finance category in your mobile app store will show you how crowded the field is right now. Banking can feel cold and clinical at times. Humanize Your Brand.

Social Media 141

Social Media Banking Marketing Mobile 141

Laurel Papworth

OCTOBER 5, 2013

Illegal: Better Roads Chalk Social Media Campaign. Unless those children are participating with 7 million Australian members of Automobile Clubs in the Demand Better Roads chalk up a message campaign initiated using social media by NRMA. Amendment to Consumer and Competition Act to stop Customer Anti Social Media Campaigns.

Activities 111

Activities Campaign Proposal Transportation 111

Sprout Social

OCTOBER 18, 2016

Looking at the banking and finance industry in particular, nearly half (46.4%) of incoming messages require a response. If you’re going to invest time, money and energy into maintaining a social media presence and running social marketing campaigns, then it’s in your best interest to do it right. However, only 13.4%

Banking 40

Banking Social Media Insurance Policies 40

Waxing UnLyrical

AUGUST 15, 2017

measurePR community member Aidan Lukomnik chimed in: A2) Perfect is a target. In August we talked about ways to bring measurement in right at the beginning of your campaign before actually going out to implement your strategy. Many in biz obsess over WHAT to post but skip over WHY they post. August #measurePR was FAB!

Content 188

Content Metrics Banking Consultant 188

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. This tool streamlines the content creation process, allowing users to focus on the strategic aspects of their campaigns. AI is changing the game and setting new benchmarks for business excellence.

Patterns 119

Patterns Sentiment Analysis Proposal 119

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. PNC Bank: Finance industry-approved customer care For brands in regulated industries like financial services , social can be a perilous place.

Report 65

Report Atlassian Brands Sentiment 65

Social Media Strategies Summit

SEPTEMBER 14, 2023

To help you out when you’re lost in the creative desert, we gathered a panel of social media experts to discuss how to run effective brainstorming sessions for social media campaigns, create the mental space to induce creative thinking, and use KPIs and goals as a guide for what you want to achieve with your posts.

Content 130

Content iPhone Sports Remix 130

Waxing UnLyrical

SEPTEMBER 5, 2017

In August, #measurePR focused on incorporating measurement from the start of your campaign before even thinking of implement your strategy. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™.

Strategy 209

Strategy Banking Metrics Travel 209

Waxing UnLyrical

MARCH 8, 2017

one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. is rolling out the campaign ahead of International Women’s Day on Wednesday. “State Street Global Advisors, a nearly $2.5

Campaign 264

Campaign Patterns Banking Flickr 264

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? Give your online community a nickname that’s exclusive amongst your group members.

Communities 60

Communities UGC Loyalty Real Estate 60

Waxing UnLyrical

JUNE 21, 2017

For example when evaluating their weekly video news feature series, The Food Factor , and their PSA campaign promoting colorectal cancer screening featuring Dak Prescott ( #getscreened4dak ), they didn’t have a lot of resources at hand. Every campaign is different, so every meas strat is diff. What worked?? What didn’t??

Research 183

Research Sentiment Banking Upcoming 183

Stay N' Alive

JANUARY 3, 2011

In the last week I saw one of the most amazing campaigns of unity amongst 2 communities, Salt Lake City, Utah, where I live and where I asked for your help , and Fresno, California. Both cities were entered into Walmart’s “Fighting Hunger Together&# campaign in a race to get the most “likes&#. The prize?

URL 100

URL Campaign API Banking 100

The Realtime Report

JULY 16, 2014

With a minimum of 400 characters per post, social media users are encouraged to use the new “global community” to share their interests, feelings and passions — all while being paid to do so. Users collect their compensation in a “Bubblews bank,” and once a user reaches $50, he/she can cash out using PayPal.

Social Networking 175

Social Networking Banking Study Notification 175

Ignite Social Media

AUGUST 2, 2022

TikTok has become more than just an entertainment platform — now fueling the creator economy and cultivating communities. Brands should know that there’s a new era sprouting for influencers and that majority of them are actually more effective than the traditional marketing campaigns. original sound – The Outer Banks.

Strategy 91

Strategy Marketing Banking Influencer 91

Pixlee

APRIL 3, 2020

Digital community has become a necessity for brands hoping to engage with their customers. Sennheiser originally built a page to showcase their employees and customers using their products to celebrate their 75th anniversary but adapted the campaign specifically to stay connected during this time of crisis. Sennheiser . 1800 Contacts.

Tourism 62

Tourism Brands Apparel Banking 62

Sprout Social

MARCH 3, 2022

Even if you aren’t running a full-fledged hashtag campaign , hashtags should be an important part of your TikTok strategy. From improving your content discoverability to building a community–there’s a lot they can help you with. Build community. Branded TikTok hashtags are a great way to create a community around your business.

Hashtag 111

Hashtag How To Trends Influencer 111

Waxing UnLyrical

SEPTEMBER 29, 2017

A3 #measurePR without clear objectives, think about measurement only after the end of a campaign not to allocate appropriate budgets #amecmm #measurepr. On common PR measurement fails: No data collected of the campaign because the client thought of measuring after the campain is over #measurePR #amecmm #measurepr.

Consultant 163

Consultant Banking Metrics Data 163

Convince & Convert

MAY 2, 2012

To support the anti-hunger movement Walmart , the Walmart Foundation , and some of the nation’s largest food companies like General Mills, ConAgra Foods, Kraft Foods and Kellogg Company launched an integrated marketing campaign to help raise food donations during spring when food bank supplies dwindle, and need surges.

Case Study 121

Case Study Social Media Study Banking 121

Mindjumpers

MARCH 25, 2013

The value of news and bank holidays are not to be missed out on; remember to include outcomes from the election campaign, season for shrimps and Easter lunch parties – if it’s relevant for your market. With this, you can pick out the most relevant themes for your brand, such as Heritage & Identity, Product and Creative Ideas.

Guidelines 206

Guidelines How To Facebook Banking 206

Waxing UnLyrical

NOVEMBER 7, 2016

What is one Social PR campaign you’re in love with? Most recently I posted about a social media campaign from a French advertising firm to bring awareness to addiction and how society glamorizes excessive drinking. Look for commonalities between successful campaigns and those which miss the mark.

Delicious 163

Delicious Banking Campaign Course 163

Dave Fleet

OCTOBER 22, 2010

Rather than a typical interview format, Andrew and Robert threw me into a scenario: A Canadian-based financial services company has launched a campaign that renews one of its seasonal consumer-based investment products (e.g. BusinessCast Episode 171 – Using Social Media to Protect Your Reputation. The Challenge.

Reputation 342

Reputation Social Media Banking B2B 342

Ignite Social Media

AUGUST 27, 2019

Having this content will allow your most passionate customers become your brand advocates and this will help you ultimately build a community that loves your products and/or services. Through community insights and social listening, we found our #client Outer Banks of NC has a strong and passionate community.

UGC 98

UGC Brands Authentication Banking 98

Waxing UnLyrical

DECEMBER 13, 2012

Go to the bank and apply for a loan? If they reach their goal within the time frame they set, then all of the money goes into the bank account of the creator, minus a 5% fee to Kickstarter. With their campaign last spring, the creators of a watch that syncs with smartphones managed to raise over $10 million dollars.

Wikimedia 204

Wikimedia How To Banking Wireless 204

Waxing UnLyrical

MARCH 14, 2016

How can you create campaigns, blog posts, and more that resonate with your audience? 4 Creative Email Marketing Campaigns That Inspire Action. MDA Shamrocks Campaign, a St. How do you use hooks to create content and campaigns that resonate with your audience? Here are some ideas on how to hook them the right way.

Banking 100

Banking Campaign Consultant Training 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Waxing UnLyrical

MARCH 7, 2016

Case Study: Blogger Outreach for Oxfam America’s 2012 IWD Campaign. Why: I went back to the WUL vault for this one, because it was a really good campaign (and we worked really hard!). The best PR campaigns for International Women’s Day 2015. What has been your favorite IWD campaign over the years?

Case Study 100

Case Study Banking Campaign Reputation 100

Hootsuite

JUNE 14, 2023

Enter social media monitoring for banks — the best way for financial institutions to monitor online sentiment and stay ahead of the curve. In this article, we’ll explore how banks can use social media monitoring tools to protect their reputation, connect with their audience, and elevate their social strategy.

Banking 80

Banking Social Media HootSuite Sentiment 80

Convince & Convert

MAY 27, 2014

So we created a campaign called, “When Millennials Rule the World!” We put twenty-somethings in bank VP and customer service roles and let them improvise on how they would run a bank. This audience loves humor and the campaign successfully up-ended perceptions about this credit union being low-tech.

Conversation 167

Conversation B2B Marketing GPS 167

Waxing UnLyrical

MAY 9, 2016

Why: “The Draw Shop works with everyone from independent authors to huge corporations like Google, collaborating with them each step of the way to create the perfect video,” writes Kristen Dunleavy for Business 2 Community. C5 (Community) Case Study: 4 Elements of the Blue Key Campaign’s Success.

Case Study 100

Case Study Study Training Collaboration 100

Likeable

JULY 1, 2020

Meena Harris is a lawyer, activist, and the founder of the Phenomenal Woman Action Campaign , a female-powered organization that brings awareness to intersectional social causes. She believes when people and communities thrive, your business thrives. SVP, Customer Marketing, Brand Partnerships & C-Suite Engagement, Salesforce.

Industry 134

Industry Marketing Insurance Yahoo 134

Laurel Papworth

APRIL 26, 2011

How do you respond to a negative comment in an online community, on Facebook? Unless they go off and create an anti-community such as Dell Hell, alert the Press and continue to pursue their point of view. Law as bullying tactic rarely works, it just incenses the community. Shut the Page down, ban the commenter, suck up to them?

Communities 112

Communities Comments Badge Airlines 112

Waxing UnLyrical

JUNE 6, 2016

Why: “We helped strengthen City of Hope’s position as a scientific leader by emphasizing the passion of their doctors, nurses and caregivers who get up every morning to accomplish one thing – cure cancer,” says this Phelps case study on a truly remarkable campaign. Airbnb’s Successfully Charming PR Stunt.

Case Study 100

Case Study Study Banking Campaign 100

Waxing UnLyrical

OCTOBER 24, 2016

I’m currently working as the Director of Communications and Marketing at Teach For America – New York. In my opinion, Social PR has become the key to connect with and influence communities and to succeed in business. What is one Social PR campaign you’re in love with? Why do you care about Social PR?

Delicious 100

Delicious Banking Sports Education 100

Social Media Strategies Summit

FEBRUARY 13, 2020

Like Hubspot, they provide a large bank of educational content on their website that aims to help entrepreneurs get started with e-commerce and digital marketing. Shutterstock capitalized on this trending topic with their social media campaign, Fyrestock. Source: Shopify Facebook. What B2B brands do you follow on social media?

B2B 150

B2B Social Media Brands Hubspot 150

Laurel Papworth

FEBRUARY 14, 2011

NAB bank have a Valentine’s Day social media campaign running at the moment – encouraging people with a mortgage to “break up&# with the other banks. Changing banks. Banking is boring. I mean, once you have a mortgage with a bank, that’s it for life, right? Mortgages are unsexy.

Social Media 101

Social Media Banking Virtual World Technorati 101

Oktopost

MARCH 4, 2024

Depending on your stage and business model, you will need different tools and strategies to grow your company without breaking the marketing bank. The nature of SaaS means that you must always keep your customers engaged and interested in your product through educational content or community-management initiatives.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

MAY 24, 2022

Is it being told what a great mortgage rate your bank offers? Russell recommends social media managers invest in revising their community interaction guides and plans to ensure brand voice is being applied appropriately across scenarios. “It’s You have to put yourself in your audience’s shoes. What do you want to see?

Social Media 129

Social Media Marketing Social Media Management Issues 129