Oktopost

NOVEMBER 16, 2021

Here are just a few samples of what you can build: A B2B social media manager can get lots of invaluable information from this dashboard. We encourage every B2B marketer to report on things that matter to their business instead of using another cookie-cutter analytics tool that will fall short of delivering real value.

Team 124

Team Social Media B2B Sample 124

Oktopost

JULY 28, 2022

Want to hear more from renowned B2B marketing leaders? Hot Topics of this Episode Include: The essential items to include in your internal communication plan when rolling out advocacy and a sample of my very own internal plan you can download here. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

B2B 62

B2B Apple Sample Samples 62

Sprout Social

APRIL 25, 2024

It includes a process checklist and a 12-month sample content calendar you can rely on as you build out your employee spotlight series. B2B social media content plan template B2B social media content doesn’t have to be boring. This worksheet will help you create B2B social media content that resonates.

Template 52

Template Templates Social Media RFP 52

Webbiquity SMM

MAY 10, 2016

96% of B2C and and 88% of B2B companies use Facebook for marketing. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? Sample review: “Heyo makes its simple to design beautiful and fully optimized pages that help you get more fans, leads and sales.” ” — Rebekah Radice.

Tools 100

Tools Sample Samples Facebook 100

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what's the good news?

Content 60

Content Sample Samples B2B 60

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

SEO 188

SEO B2B Social Bookmarking Organization 188

Sprout Social

JANUARY 9, 2024

Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this. Conduct B2C and B2B market research effortlessly and strengthen your competitive strategy by using Sprout’s competitive analysis feature.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Webbiquity SMM

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all. Three of the companies aren’t on Twitter.

Social Media 176

Social Media B2B Exercises Hubspot 176

Oktopost

JULY 18, 2023

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. Here’s a simplified scenario for social listening. What do they want? The same goes for good content creation.

B2B 62

B2B ROI Social Media Sample 62

Webbiquity SMM

JULY 2, 2012

” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%. But the range of results was wide, from less than a quarter of total website visits to almost two-thirds.

B2B 100

B2B SEO Social Bookmarking Sample 100

Audiense

JUNE 7, 2018

As we saw a few weeks ago , content creation is one of the strategies which is most used by company marketing departments (91% of B2B professionals and 86% of those in the B2C sector use it). The time when market research consumed a lot of time and money using small samples has come to an end. So, what’s the good news?

Content 90

Content Sample Samples Sentiment 90

Waxing UnLyrical

JULY 27, 2011

Perhaps a coupon for a free sample, or a discount code? Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. Unfortunately, my first brand experience with QR last fall was a huge let down. It was a direct mailer from MAC cosmetics featuring a new line of makeup. Image: Robin M.

SMS 264

SMS Sample Samples Campaign 264

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Techipedia: Tamar Weinberg

JANUARY 11, 2012

More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices. They may specialize in B2B, B2C, particular size companies, particular industries or even particular platforms. Once you know what you need, where do you turn for help?

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

SEPTEMBER 11, 2015

In a B2B situation, this becomes even more important. Sample content: Really enjoying an article from @author (or @website) [link]. Sample content: Beautiful day for some gardening with @CompanyName. Sample content: @fellowCEO – I’m dragging today too! Sample Content: We just added a new product to our line!

Loyalty 60

Loyalty Twitter Brands Sample 60

Oktopost

AUGUST 2, 2022

A key challenge of B2B marketing is finding ways to generate the trust and credibility necessary to convert those leads into buyers. By putting their badge on your site, B2B brands have the chance to “borrow” some of their credibility for their own needs. One study found that nearly 90% of people will only buy from someone they trust.

Examples 27

Examples Badge B2B Case Study 27

Writtent Blog

APRIL 3, 2013

Written by another very successful B2B marketer and customer persona expert, this article explains the difference between ideal customer profiles (information on the types of companies that buy from you) and buyer personas (the actual people or customers who buy from you). Ideal Customer Profiles vs. Buyer Personas from SocialMediaToday.com.

Resources 95

Resources Hubspot Content Template 95

Sprout Social

OCTOBER 19, 2023

For example, B2B brands focused on LinkedIn or G2 may be oblivious to discussions on Reddit. Reputation monitoring should be integrated into your marketing stack, plain and sample. These are all priorities but they aren’t the be-all, end-all of your online reputation. Why do businesses need software to monitor online reputation?

Reputation 97

Reputation Sentiment Analysis Notification 97

Sprout Social

MARCH 24, 2020

To wrap things up, let’s look into some sample scenarios where SWOT analysis would be particularly useful. Here’s a sample SWOT analysis as it pertains to exploring a new network (for this example, we’ll use TikTok). What are some scenarios for social media SWOT analysis? Running a new social media ad campaign.

Analysis 88

Analysis Social Media ROI How To 88

Convince & Convert

JUNE 17, 2013

Here’s a sample from our Growth Graham persona:? As a B2B company, look at the sample metrics below and see if you can guess which two social networks are filled with Help Scout’s ideal customers. Your “About” section should briefly describe where your product fits in with this customer’s search.

How To 167

How To Sample Samples Template 167

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing 62

Marketing Survey Skills How To 62

Jon Loomer

OCTOBER 7, 2015

Facebook brings up requests based on automotive, education, e-commerce, B2B, professional services, health insurance, auto insurance, need help and purchase intent. B2B: Size of company. In terms of invalid email addresses, a small sample test has shown no issue with this. You can also add a custom question. Course of interest.

Video 120

Video Insurance Facebook Automotive 120

Kikolani

NOVEMBER 19, 2010

Facebook Pages for B2B social media marketing – a look at the elements of three successful B2B pages. Try out the sample class – a one hour webinar on landing page optimization and customer conversion success. Why you shouldn’t switch your email to Facebook – three great reasons not to jump ship.

Mashup 128

Mashup Resources Digg Social Bookmarking 128

ProBlogger

JULY 16, 2014

Look at tech companies, larger retail shops, tourist attractions like museums and galleries, B2B service companies – these are the types of firms that might employ a blogger. I want to see links to samples! When choosing samples, choose around three of your best pieces demonstrating your skills. Part 5: The Writing Sample.

Applications 43

Applications Tips Sample Samples 43

Sprout Social

APRIL 13, 2017

You can’t pay student loan bills with free samples. This is especially true in B2B marketing , where many of the top influencers are consultants who make their living from charging for their time and ideas. We believe in always paying creators for their content because that content has value for everyone involved.

Influencer 100

Influencer Social Media Nielsen Collaboration 100

Sprout Social

OCTOBER 10, 2016

A4: Making a decision based off of a very small sample size is common. A4: in the B2B world, a form fill with 10,000 required fields is the #1 reason i won't download something i'd otherwise like. Make sure your results have statistical significance. sproutchat. — Nicholas Scalice (@nscalice) October 5, 2016. 4ZzO4Av0SX.

Conversation 40

Conversation Sample Samples Metrics 40

Convince & Convert

JULY 29, 2012

B2B companies in particular should have multiple lead-generation opportunities on their website, including contact forms, content downloads, email subscriptions, Webinar registrations, etc. They can then determine ROI based on redemption rates and over customary store sales and average ticket. Responsible party for setting it up right?

ROI 140

ROI Social Media Social CRM Survey 140

Keyhole.co

MARCH 4, 2023

Product supplies Besides paying influencers for promoting your brand, you might also give them a free sample product. On the one hand, you might want to be generous to those promoting your brand, but on the other hand you also don’t want to break the bank now, do you?

ROI 52

ROI Influencer Marketing Campaign 52

Writtent Blog

JULY 17, 2013

If you’re a B2B company, how big are the companies you’re trying to acquire? Try your best to keep the session to 20 minutes or less, and choose the most relevant options from the sample questions below: How do you research products and services? The following elements should make an appearance in your persona profile: 1.

Sample 99

Sample Samples Research Company 99

Convince & Convert

JANUARY 14, 2016

Test your stuff on a sample audience of your ideal customers. It’s not a financial services firm, but it is a B2B company that sells to big, often conservative enterprises. When you connect at a human level with even a little fun, you show that you are different. Design for your ideal market.

Flash Mob 60

Flash Mob Content Banking Marketing 60

Buffer Social

JUNE 13, 2019

It’s more rare to see memes used with B2B brands or with brands that have an older demographic … at the same time, it could be interesting to evaluate as a competitive advantage. This can be a direct tie-in like the Slim Jim sample above, or it can be a subtle, emotional one like how SparkNotes does it.

Meme 75

Meme Instagram Feed Feedly 75

Myrland Marketing

OCTOBER 3, 2013

We can easily adapt this for B2B and professional services marketing. Beyond excited seeing furniture samples being delivered for the new #UberTechLaw office. Read more: www.amazon.com/fireos. In case you’re thinking this conversation appears to be most appropriate for B2C (Business-To-Consumer) brands, think again.

Press Release 76

Press Release News Hashtag Sample 76

Oktopost

SEPTEMBER 6, 2022

B2B and B2C marketing strategies are distinct in many ways – but need they be so different? Sure, B2B strategies target the pragmatic, logic-driven mindset, while a B2C marketing strategy targets the emotionally-driven consumer. And, by using elements of B2C strategy, B2B marketers can attract, engage, and retain more customers.

B2B 62

B2B Strategy Proposal Template 62

Webbiquity SMM

JANUARY 24, 2017

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. ” That’s why, as reported here previously , 88% of B2B marketers in North America use Twitter for content distribution. Showcase reviews: ViralBlog. 3) Tweriod.

Tools 100

Tools Twitter Sample Samples 100

Webbiquity SMM

MARCH 14, 2017

SlideShare is one of the most underrated content platforms in existence for B2B marketers, according to Jay Baer. Sample review: “FotoFlexer (has) a clean, tabbed interface featuring basic edits, effects, and animations, and the ability to beautify, distort, and decorate your images. Photos grab our attention. 1 ) FotoFlexer.

Tools 185

Tools Sample Samples Price 185

Oktopost

SEPTEMBER 16, 2019

For B2B companies who have a few high-value clients, ABM can be a highly effective methodology. Instead, how about showing them that you, more than any other B2B vendor, recognize them for the one-of-a-kind individuals that they are? B2B companies can afford to send out bigger, fancier, cooler swag to their prospects.

Examples 107

Examples Marketing B2B Conference 107