Convince & Convert

MARCH 8, 2012

Forrester’s consulting division did a survey of over 100 V.P. What I find interesting and appealing about all of this is that a survey was conducted of VPs and C- level marketing professionals and they had some intelligent things to say about social media. Are they all sourced from your team? Eric: Probably more than 50.

Company 120

Company Instagram B2B Survey 120

Hootsuite

NOVEMBER 25, 2015

Well, actually… Over 50 percent of B2B marketers rank social media as a “very” or “somewhat” low cost ad option. A 2014 survey asked 200 B2B marketers to rate the cost of demand generation channels based on the cost per lead. That may have a little something to do with Twitter’s great focus on mobile….

Advertising 112

Advertising Social Media List Statistics 112

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. This is exactly why employee advocacy is so powerful: your team is the key to unlocking the true potential of social media marketing. Why Employee Advocacy Matters for B2B.

B2B 144

B2B Survey ROI Metrics 144

agora pulse

JANUARY 3, 2020

80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device. 75% of B2B businesses market their products and services on Twitter. Assign responses to different team members to ensure a slick engagement business model. 500 million tweets are sent out per day.

Twitter 129

Twitter Tips Influencer Hashtag 129

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. Using an algorithm and/or manually curated links, LinkedIn Elevate finds content that your target audience likes and suggests it to your team members. That’s a content distribution opportunity that B2B marketers should not overlook.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Pam Moore

DECEMBER 7, 2017

58% brand marketers and PR professionals surveyed do not have a good sense of what people do after they consume their brand content (Cision). Need us to help train your team? 52% of marketers support 2 to 4 roles and buyer personas with dedicated content (LinkedIn). 35% state their biggest challenge is creating content (Cision).

Template 167

Template Templates Trends Content 167

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. There’s no secret sauce for B2B all up.

Advertising 187

Advertising Social Media Tips B2B 187

Hootsuite

DECEMBER 9, 2020

In fact, spending on social media marketing spiked by 74% to reach 23% of marketing budgets according to The CMO Survey , and marketers anticipate spending will remain close to this new high level as we enter the new year. How are B2B organizations connecting their sales team to prospects without events and conferences?

Questions 142

Questions Social Media Strategy Survey 142

Writtent Blog

DECEMBER 6, 2023

Sponsor a local sports team. Send out a press release or feature article and get your logo on the team uniforms. Survey your customers for great ideas. Optimize your website for mobile. With 60% of global mobile consumers – your website simply must be mobile friendly. Be where your competition is not.

Small Business 98

Small Business Marketing Compete Directory 98

Hootsuite

JULY 15, 2020

For B2B, also consider size of business and who makes purchasing decisions. It’s also a good idea to check in with your customer service team to see what kinds of questions they get the most. It can also be a good idea to consult your customers and social fans directly through a survey. Consider details like: Age. Challenges.

Template 145

Template Templates How To Tourism 145

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 159

Social Media Management Social Media Tools Hubspot 159

Social Media Strategies Summit

NOVEMBER 18, 2022

Provided you’ve got a Business or Creator account, you can access all the audience insights you need via the menu on your profile page within Instagram’s mobile app. So marketers may see success in building online communities through Facebook, prompting followers to share photos, take part in surveys, or join in with conversations.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

DECEMBER 20, 2023

Teams who don’t have tools with up-to-speed AI features are already falling behind. A social team can only be as agile as their techstack enables them to be. Here are some key areas to look for when researching a new tools for your team. On the other, your team needs to receive quality customer support too. The takeaway?

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

Social Media 148

Social Media Strategy Consultant B2B 148

Sprout Social

JULY 6, 2022

With the help of our Data Science team, we were able to capture the best times to post on Instagram within ten industries. Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Tourism 115

Tourism Facebook Travel Education 115

Sprout Social

APRIL 13, 2022

With the help of our Data Science team, we were able to capture the best times to post on Instagram within ten industries. Mobile commerce: what it is and why you should care. In the last year alone, tech companies – including SaaS, software and B2B – have seen growth in social media engagement on both Facebook and Twitter.

Instagram 123

Instagram Tourism Travel Education 123

Webbiquity SMM

FEBRUARY 10, 2015

How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? 54% of B2B marketers said they have generated leads from social media. ( B2B Marketing Insider ). Consumer marketing is about mobile, B2B is about content.

Statistics 50

Statistics Social Media B2B Hubspot 50

Hootsuite

DECEMBER 10, 2019

The CMO Survey. But, even though the benefits of employee advocacy programs are obvious, half of the respondents in our 2020 Social Media Trends survey say they struggle with finding the time to source content and run the program. B2B: 54% brand-building and 46% sales activations. GlobalWebIndex. What you should do in 2020.

Trends 145

Trends Social Media CPA Sports 145

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. Meanwhile, the same data notes that nearly three-fourths of B2B and sales leaders cite webinars as the best method for generating high-quality leads. Feature announcements.

Strategy 100

Strategy Marketing Case Study How To 100

Rebekah Radice

FEBRUARY 15, 2016

As someone who leads a team dedicated to maximizing social media, I saw this over and over and it broke my heart. Prepare your company and team for the huge change coming in 2016: obsessive social customer care. Whether it’s you and your assistant or a team of many, you need internal buy-in. Customer happiness surveys.

Trends 114

Trends Social Media Survey Mobile 114

Socialmedia.biz

JULY 26, 2018

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

Conference 60

Conference Price Hosting Meeting 60

Webbiquity SMM

FEBRUARY 7, 2012

Reports, surveys, studies and infographics are among the most popular content posted and shared across social networks. How are B2B marketers using social media differently from their B2C counterparts? Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. ” B2B Marketing Research and Statistics.

Statistics 190

Statistics Research Social Media B2B 190

Webbiquity SMM

APRIL 23, 2013

Unlike other modifiers attached to the discipline (consumer marketing, b2b marketing, trade show marketing, digital marketing), the term “content marketing” doesn’t describe an audience, tactic, or channel, but rather a completely different approach to marketing. Research: B2B Buyers Want Content by Social Marketing Forum.

Content 223

Content Tips Marketing B2B 223

Convince & Convert

FEBRUARY 23, 2012

It’s on the go, it’s on mobile devices, and people typically aren’t scrolling through pages and pages of search results. An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. It’s from a 2011 marketing survey by the Corporate Executive Board. Eric : I know.

Social Media 118

Social Media Adwords B2B Training 118

Convince & Convert

SEPTEMBER 8, 2010

Mobile is Critical MySpace was slow to adopt mobile technology, and the lack of MySpace in your pocket was part of what killed them. Further, mobile users actually spend more time on Facebook, not less. They recognize that the future is not in dot coms at all, but in deconstructing content and making it mobile and portable.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

DECEMBER 2, 2014

Looking at marketing surveys and studies from the past year, a few trends are clear, among them that buyers are firmly (and increasingly) in control of the purchase cycle. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ).

NewsCred 273

NewsCred Statistics Social Media B2B 273

Webbiquity SMM

JANUARY 5, 2016

Surveys suggest that many marketers are uncertain of the effect of content marketing. The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. this week’s chart, we look at data from a survey of 542 U.S.

Content 60

Content B2B Marketing Hubspot 60

Convince & Convert

FEBRUARY 16, 2012

I’ve seen a few, in particular, B2B software companies, use Pinterest as a visual gallery for whitepapers and videos and things like. They did a survey of over 2,600 U.S. Now, I think, most of the GoTo products are available on tablets and mobile and things like that. Are you guys getting a lot of mobile and tablet usage?

Sharepoint 115

Sharepoint Meeting Social Media Team 115

Convince & Convert

APRIL 26, 2012

Yeah, doing research into, you know, not only surveying. So, for example, I might have well, Pinterest and optimization, Pinterest and B2B, Pinterest and consumer, Pinterest and this, and so. It’s mobile. did you ever have anybody on your team say, “hey, boss, maybe we shouldn’t. Lee: Right.

Social Media 134

Social Media SEO Retail Conference 134

Webbiquity SMM

MARCH 27, 2017

Pinterest is going beyond its wedding-planning-and-home-decorating roots and being embraced by leading B2B companies. And SnapChat may become difficult for B2B marketers to ignore; the mobile messaging app now has more than 150 million daily active users , and half are older than 25. Instagram has more users than Twitter.

Social Media Management 0

Social Media Management Tools Social Media Radian6 0

Webbiquity SMM

AUGUST 5, 2013

B2b vendors? B2B Infographics ). 82% of buyers say they trust a company more when its CEO and senior leadership team are active in social media. ( War of Words: Myth-Busting Social Media, SEO & Content Marketing ). Facebook = mobile. Half of all mobile web traffic in the U.K. Small businesses? Heidi Cohen ).

Statistics 214

Statistics Social Media B2B SEO 214

Webbiquity SMM

APRIL 6, 2017

A social sales and marketing CRM tool that “automatically updates itself with relevant prospect and customer information from dozens of data sources,” tracks customer engagement activities across sales and support teams, and integrates with popular social networks and social media management apps. ” — B2B PR Sense Blog.

Social CRM 195

Social CRM Tools Sample Samples 195

Webbiquity SMM

MAY 2, 2017

If your team’s needs have outgrown standard website tracking and analytics dashboards, these tools can help you plan, produce, publish, and distribute content, then predict and measure cross-channel marketing performance. Google Review Count: 175. Pricing: $499/$1,499/$2,999 per month, with enterprise pricing by quote. 2) Allocadia.

Tools 201

Tools Sample Samples Marketing 201

Hootsuite

AUGUST 14, 2023

Summarize a unique skill set for an HR manager role that reflects the candidate’s ability to lead and motivate teams. The book’s author has experience leading a team in the healthcare industry. Design two optimized contact forms to collect emails from B2B clients in the automotive manufacturing industry.

Products 92

Products Real Estate Tourism Fashion 92

Convince & Convert

JULY 15, 2016

All the research shows that marketers are creating more content than ever, both B2B and B2C, but how do you actually get that content to perform. You’re actually looking at the live marketing team data. Again, this is the SnapApp marketing team. Are you B2B or B2C? Look, so many of us are making content.

Content 102

Content How To B2B Questions 102

Webbiquity SMM

FEBRUARY 21, 2017

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Access your account anytime and share anything from your computer, mobile and tablet. Pricing: free. 17) Pressly.

Curation 214

Curation Tools Curata Flipboard 214