Oktopost

FEBRUARY 28, 2022

If you aren’t effectively catering to your current employees, candidates will have no reason to believe that things will be any different for them if they join your team. This will also show your team that you’re invested in their experience and want to know what you can do to improve your workplace. Communicating Employer Values.

Company 136

Company B2B Brands How To 136

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. Jump to Best B2B Podcasts. What is a B2B Podcast? 4 Reasons to Include Podcasting in Your B2B Content Marketing Strategy.

B2B 62

B2B Marketing Apple Hosting 62

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 124

Data B2B How To Metrics 124

Sprout Social

JANUARY 29, 2024

When charting a path forward, social media teams must orient their strategy around network white space, following the lead of influencers and creators breaking through on new channels. Our Pulse Survey data also reveals 42% of people expect to use more social networks in 2024. Retailers go all-in on Instagram and TikTok.

Social Media 113

Social Media Strategy Exercises Retail 113

Koka Sexton

AUGUST 11, 2023

In particular, aligning content with the buyer’s journey and improving cross-team communication. According to a survey conducted by CMI and MarketingProfs, 90% of B2B marketers feel that content operations (30%) and content strategy (29%) are the areas where they require the most attention to improve their content marketing efforts.

Content 52

Content Marketing Repository B2B 52

Oktopost

JANUARY 11, 2024

Prospects’ details often go to the sales team for direct outreach or are put into nurture streams. It also offers complementary features such as advertising analytics and competitor benchmarks, enabling teams to stay ahead of their competitors online. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Sprout Social

MAY 18, 2022

By building your own social selling strategy your sales team can be a step ahead of the competition. By 2025, Gartner expects “80% of B2B sales interactions between suppliers and buyers to occur in digital channels.” Drill down to team or individual performance depending on how granular you want this metric to be.

Metrics 138

Metrics B2B Software Social Media 138

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? But the longer your B2B sales cycle is, the more chances your buyers will lose interest and look elsewhere. B2B buyers conduct 12 online searches before visiting a specific brand’s website. Ads (ad clicks, survey answers).

B2B 88

B2B Marketing Paid Search Buy 88

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 131

Strategy Brands Hubspot Survey 131

Oktopost

SEPTEMBER 12, 2023

Cutting through competitive noise is difficult for B2B marketers, making lead generation tricky. Lead generation is proving difficult for 68% of B2B companies, and 61% of marketers pinpoint it as their top challenge. The B2B buyer journey has shifted, with sales reps now only having roughly 5% of a customer’s time.

Data 62

Data B2B How To Metrics 62

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 127

Examples Influencer Campaign Marketing 127

Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%). Ensure thorough awareness and understanding of the latest laws and regulations within your team.

Reputation 125

Reputation B2B Guidelines Policies 125

Webbiquity SMM

JANUARY 23, 2024

Run customer surveys and benchmark them against your social listening data. You can also conduct surveys and polls to validate your assumptions and collect more insights. The post How to Use Social Listening to Retain More Customers appeared first on B2B Marketing Blog | Webbiquity. Adjust marketing strategies.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. When you put out a survey, you’re getting input from your current customers. Your customers might hold back on a survey that’s going directly to you, but on social media, they’re posting their thoughts as they come.

Social Media 116

Social Media Sentiment Survey Marketing 116

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Oktopost

APRIL 10, 2018

billion social network users around the globe, you’d think that every B2B marketer has adopted social media by now. In fact, only 42% of surveyed CFO’s said their finance team is knowledgeable about social media […]. With over 2.77

Company 95

Company Social Media B2B Survey 95

Sprout Social

NOVEMBER 2, 2023

Recently, our social team talked about using social media for the customer journey in the auto industry. Don’t forget to integrate feedback mechanisms, such as customer surveys or user testing. Use surveys or feedback forms to ask customers how they felt during their experience. What are the 7 steps to map the customer journey?

Examples 104

Examples Template Templates How To 104

Sprout Social

JANUARY 9, 2024

When applied in marketing, AI analytics extracts meaningful insights from various data sources such as social media listening, review websites, customer forums and survey data. These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots.

B2B 106

B2B API Facebook Survey 106

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads.

Discount 127

Discount Marketing How To B2B 127

Oktopost

JUNE 17, 2020

It’s not so much the actual selling, so don’t go thinking that AI chatbots are going to be closing your B2B deals for you anytime soon. According to a recent survey , the average sales rep spends just over a third of their work hours actually prospecting, meeting, and following up with leads. Many of these tasks could be automated.

Tools 98

Tools Hubspot B2B Price 98

Buffer Social

JANUARY 16, 2018

To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. About the State of Social Media survey and data. — The data: Who took part in the survey? Marketing team size.

Report 111

Report Data Social Media Research 111

Convince & Convert

JULY 1, 2014

These results were incredible for Bo and the team. In general, an advocate is someone who is happy with your brand and willing to talk about it—many marketers just give it the fancy name. The product feedback has been tremendous and, in all honesty, probably worth more than the leads that are coming in.

Case Study 165

Case Study Brands B2B Marketing 165

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 142

B2B Research Influencer Marketing 142

Waxing UnLyrical

AUGUST 2, 2018

Create surveys. Gather feedback from your sales and customer service teams. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Instagram works for both B2C and B2B companies that post inspirational, aspirational and behind-the-scenes images. So, talk to your clients!

Content 124

Content Brands Findability Marketing 124

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. A brand amplification strategy has cross-team benefits. 2: Set goals for your strategy.

LinkedIn 115

LinkedIn Tips Curation Training 115

Ignite Social Media

MAY 6, 2021

Video content is popular across social platforms – find ways to integrate it into your content strategy mix and consider using the new video profile feature (if it makes sense for you or your team). 82% of B2B marketers had the greatest success with LinkedIn – this is important if your brand primarily focuses on B2B. No problem!

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Oktopost

MARCH 23, 2022

Employee advocacy has become an ever-hotter topic for B2B brands. In the State of B2B Social Media Marketing Report , we found that on average, nearly half of CMOs said that employee advocacy was their best performing social media initiative. Send out a survey & outline your content strategy.

How To 62

How To B2B Training Survey 62

Buzz Marketing for Technology

JUNE 17, 2015

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. I think content personalization is the biggest opportunity into 2016 for B2B Marketers.

B2B 100

B2B Adwords ROI Hubspot 100

Sprout Social

MAY 5, 2021

Sales enablement is the act of empowering sales reps to close more deals through the help of employees outside of the sales team. Again, the average B2B buyer’s journey is growing longer. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want. Blog posts. The list goes on.

Data 117

Data Marketing How To Collaboration 117

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. And they were certainly not blind. Employee Advocacy Boosts Brand Awareness.

B2B 111

B2B Social Media Organization Study 111

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach. These conversations are something every B2B company can do.

Conversation 167

Conversation B2B Marketing GPS 167

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Think long-term impact According to our Q3 2023 Sprout Pulse Survey of 307 US-based social marketers, 33% prioritize long-term partnerships with influencers over one-off campaigns.

Influencer 107

Influencer Marketing Collaboration ROI 107

Buffer Social

JULY 23, 2019

Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. In HelloSociety’s study , survey respondents were more than three times as likely to follow an influencer rather than follow a brand. Take this stat from the Trust Baromter survey.

Influencer 75

Influencer Strategy Marketing Survey 75

Sprout Social

APRIL 15, 2020

With this in mind, the Sprout team has created a new Featured Topic centered around the coronavirus that is available to all of our Listening customers. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. million messages throughout the month.

Strategy 143

Strategy Metrics Hubspot Retail 143

Oktopost

MARCH 20, 2021

According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking is an essential tool for smaller businesses in the B2B space that needs to make the most of every human and financial resource. The Keys to Growth Hacking Success. Be a Pirate.

Strategy 144

Strategy Metrics Process B2B 144