Social Media Strategies Summit

NOVEMBER 14, 2019

With over 610 million members , LinkedIn is the world’s largest professional networking site. As LinkedIn has matured, it has become a cohesive platform that offers professionals the ability to seamlessly connect with one another, build their networks and identify new opportunities. 1 General Electric Showcases Their Innovations.

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Class LinkedIn Brands Microsoft 100

Oktopost

DECEMBER 1, 2021

He has delivered over 50 keynotes, sessions, and workshops around the globe each year (pre-Covid) having graced the stages at the most prominent digital conferences in the world including Dreamforce, Content Marketing World, SMX, Business Insider Trends Festival, Marketing Profs B2B Forum, Marketo Marketing Nation, and more. Episode Summary.

Microsoft 109

Microsoft B2B Apple Conference 109

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Oktopost

JULY 7, 2021

Listen to the podcast: For more thought leadership on ABM and holding both sales and marketing accountable for revenue, check out our Radically Transparent podcast on Apple Podcasts , Spotify or LinkedIn. When a B2B organization is having a great quarter, life is grand! Catch all episodes here. Meet Eric Williamson. Episode Summary.

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B2B Apple Microsoft Authentication 117

Buzz Marketing for Technology

MARCH 4, 2010

to a full POP/IMAP supported email account, which means users will be able to configure it with any e-mail client, including Microsoft Outlook, Entourage and Apple’s Mail applications. I still get questions from B2B firms asking if they should start a presence in Facebook and the answer is unequivocally YES. Tweet This!

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System B2B Facebook Marketing 219

Oktopost

AUGUST 12, 2021

Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?

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B2B Apple Microsoft Startup 118

Buzz Marketing for Technology

JANUARY 26, 2010

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Share this on Linkedin. perhaps there will be shortly. Tweet This!

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B2B Google Marketing Mobile 205

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

Retail 91

Retail Video Microsoft Loyalty 91

Adam Cohen

APRIL 12, 2012

LinkedIn, one of the established social networks, is making strides in advancing how businesses can leverage the platform to engage followers. Several weeks ago, LinkedIn launched the LinkedIn Follow Button allowing followers to follow a company page on LinkedIn directly from owned assets like web pages and blogs.

LinkedIn 100

LinkedIn Engagement Statistics Microsoft 100

Oktopost

MARCH 18, 2021

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B 62

B2B Apple How To Microsoft 62

Ignite Social Media

JULY 10, 2020

LinkedIn was purchased by Microsoft in 2016 for over $26 billion and it’s the premier business-focused social network. LinkedIn has some advantages that most social networks don’t in that the normal practice is listing your employer and job title. That makes for desirable B2B targeting in particular.

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Brands Facebook LinkedIn Influencer 176

Buzz Marketing for Technology

AUGUST 25, 2010

As a result, the sales of the Google Android OS-based smartphones have surpassed the sales of the Microsoft Windows Mobile-based handsets around the world. Share this on Linkedin. Related posts: Going Mobile with B2B Marketing – Part II So in my last blog post – Going Mobile with. Share this on Facebook.

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iPhone Brands Apple Microsoft 218

Oktopost

MARCH 5, 2019

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?

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Strategy B2B Marketing Conference 125

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there.

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Social Media Strategy HootSuite Sentiment 111

Hootsuite

MARCH 16, 2023

Well, they go by Microsoft Ads now and they definitely shouldn’t be an afterthought. While Google remains king of search with the vast majority of the market share (it’s become a verb, after all), Microsoft Ads are in second place. Why use Microsoft Advertising (formerly Bing Ads)? Remember Bing Ads?

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Microsoft CPC Campaign HootSuite 145

Jason Yormark

JANUARY 6, 2011

what was a pretty good situation at Microsoft. clients outside the normal b2b and b2c environments I have. Share this on LinkedIn. Tweet It would take a pretty sweet opportunity for me to leave. Despite the. fact that I was unhappy with my role, with. href="[link]. size-full wp-image-358" title="Strategies360Logo". src="[link].

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Social Media Strategy Technorati StumbleUpon 256

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

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B2B Company Instagram Cost 170

Laurel Papworth

DECEMBER 21, 2023

So Microsoft and Apple folded their responsible AI ethics committees. About 80 % of the staff have talked about moving to Microsoft now, and then Facebook Meta this morning to dissolve their responsible AI committee. Should I be on Instagram, Facebook or LinkedIn? Facebook is mostly blah, blah, whereas LinkedIn is B2B.

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Course Committee Data Training 52

Sprout Social

JANUARY 27, 2021

Ty Heath , Director of the B2B Institute at LinkedIn , warns consumers are quick to call out brands that talk the talk but don’t walk the walk. Perez finds inspiration in brands like Salesforce, American Express, Blackrock and Microsoft. Saying your brand will do better without action won’t stand up to scrutiny,” says Heath. “As

Brands 129

Brands Authentication Communities Campaign 129

Hootsuite

DECEMBER 1, 2022

More than 59 million companies use LinkedIn Pages to connect with the platform’s 875 million members. A well-thought-out LinkedIn marketing strategy is the best way for you to stand out in that crowd. LinkedIn is a very different beast from the other social platforms. What is a LinkedIn marketing strategy?

LinkedIn 139

LinkedIn Strategy Tips HootSuite 139

Waxing UnLyrical

NOVEMBER 8, 2011

Yet it costs $1,200 (estimate) to buy $1 of profit from LinkedIn. The market is saying LinkedIn has a bigger upside than Apple. Microsoft with its major earnings (always top 5 in the world) but flat share price for years is a classic case. And it is impossible to sustain what Apple has built in terms of its share price.

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Case Study Apple Study Brands 187

Oktopost

NOVEMBER 16, 2023

75% of B2B buyers use social media to make buying decisions. You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. For example, examining historical engagement data may reveal video content performs best on LinkedIn.

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Analysis Data Sentiment Metrics 69

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. The digital media company credits its LinkedIn marketing efforts for closing 42% of its deals in 2018. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more.

B2B 98

B2B Social Media Tools Tips 98

Keyhole.co

JANUARY 4, 2022

LinkedIn is the most popular professional social network. Each day, more than 30 million companies use LinkedIn for business while over 800 million professionals use it to make connections and share knowledge. LinkedIn for business gives direct access to customers, investors, prospective employees and leads. There are 2.9

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LinkedIn How To Marketing Newsletter 130

Oktopost

SEPTEMBER 20, 2022

LinkedIn has a more specialized audience than social media platforms like Twitter and Facebook, which makes it an ideal channel for B2B marketers. In fact, 40% of B2B marketers agree that LinkedIn is the best platform when it comes to generating high-quality leads. What Is LinkedIn Sales Navigator Enterprise?

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LinkedIn B2B Price Organization 94

Hootsuite

MARCH 9, 2020

This year’s LinkedIn statistics paint a rosy picture, and we’re not surprised. While people keep their eyes on the big-name platforms for signs of saturation, user alienation, and stagnation, LinkedIn continues to own and grow its valuable niche. Microsoft reported that LinkedIn’s revenue grew 24% in Q2 2020.).

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Statistics LinkedIn Marketing B2B 145

Hootsuite

JANUARY 18, 2022

LinkedIn may not be the world’s sexiest social media platform, but if you’re in the business of, well, business, it’s an essential place to be. All of which is to say: LinkedIn can be a powerful tool for brand building and lead generation in both B2B and B2C digital marketing. Why create a LinkedIn Company Page?

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LinkedIn Company HootSuite Hashtag 145

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. Of B2B buyers surveyed, 77% say they won’t even speak with a salesperson until they’ve done their own purchasing research.

B2B 118

B2B Marketing SEO Engineering 118

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. From LinkedIn to Instagram, TikTok to Facebook, the best social media channels for generating leads aren’t just about B2C anymore.

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Social Media B2B How To ROI 117

Diva Marketing Blog

JUNE 2, 2009

Focus is on B2B and B2C. My favorite social media tactic is contributing to the content and community in highly specialized LinkedIn groups to generate B2B leads. 60% of my focus is on B2B marketing and the other 40% is on B2C marketing. My primary focus is B2B.

Social Media 53

Social Media B2B Delicious Wiki 53

Webbiquity SMM

JULY 7, 2014

LinkedIn has made dramatic changes to its platform over the past 18 months, making what was a rather plain but effective business networking tool into a content-rich, visually dynamic, more interactive professionally-focused social network. 7 Guides to Using LinkedIn for Career or Networking.

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LinkedIn B2B Social Networking Groups 200

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? While much of the focus over the last few years has been on perfecting our Facebook and Instagram marketing strategies, LinkedIn has been silently growing their user base to more than 500 million users.

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LinkedIn Microsoft B2B Marketing 112

Visually SM

JULY 27, 2020

Hootsuite allows you to manage multiple social content streams from Twitter, Facebook, LinkedIn, and Instagram. Buffer is a simple and effective tool for sharing content through Facebook, Twitter, and LinkedIn. One thing that places Oktopost above other tools is its ability to monitor LinkedIn Groups as well as company pages.

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Social Media Management Social Media Tools Domain Name 246

Hootsuite

SEPTEMBER 2, 2021

So, instead of giving you high level descriptions of Facebook, Twitter and LinkedIn (you can find that anywhere!), Examples: Snapchat, Instagram Stories, Facebook Stories, LinkedIn Stories. Examples: LinkedIn, Twitter. But LinkedIn is not the only business-forward social media site out there. Disappearing content formats.

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Types Social Media Statistics HootSuite 145

Sprout Social

APRIL 23, 2024

A good example is the video game console market and its three biggest companies—Microsoft, Sony and Nintendo—which differentiate their products through positioning and product design. These factors will also differ substantially depending on whether you’re a B2B or B2C company.

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Analysis Sentiment Marketing Reputation 83

Buffer Social

NOVEMBER 30, 2016

PPC for lead generation and B2B. PPC for lead generation and B2B. Along with that you will learn, how to use one of the strongest features of Microsoft Excel, which is the PivotTables. This SEO course will help you increase the search rank of your corporate website, you blog or LinkedIn profile. Social Media Quickstarter.

Class 40

Class Skills Social Media Marketing 40

Webbiquity SMM

SEPTEMBER 10, 2012

Active across social networks, Cindy leads Microsoft’s small- to midsized-business sales and marketing efforts as Vice President U.S. The 10-year Microsoft veteran is also a graduate of Harvard Business School. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Cindy Bates. Cindy_Bates. Susan Beebe.

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Twitter Bazaarvoice B2B Microsoft 257