B2B LinkedIn Microsoft Startup 
Webbiquity SMM
MAY 25, 2021
As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. So who better talk to about the similarities and differences between B2C and B2B influencer marketing? The Best Influencer Marketing Platforms for B2B and B2C. How do we apply that through the lens of B2B?
Buffer Social
SEPTEMBER 11, 2023
Having a strong LinkedIn game is no longer an option. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. The reality is that the best LinkedIn users are marketing machines.
Oktopost
AUGUST 12, 2021
Allen was the founder and CEO of TrackMaven, a marketing analytics platform whose clients included Microsoft, Marriott, Saks Fifth Avenue, Home Depot, Aetna, Honda, and GE. Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Watch the recording: Want to hear more from renowned marketing leaders?
The Realtime Report
SEPTEMBER 13, 2022
So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).
Oktopost
MARCH 18, 2021
We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.
Hootsuite
DECEMBER 12, 2023
Whether you’re B2B or B2C, your customers want to engage with humans on social media. You don’t necessarily need to film Instagram Reels or write long-form articles for LinkedIn. The obvious choice is LinkedIn — the world’s largest professional social network — and you should definitely be on there.
Oktopost
MARCH 5, 2019
In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples. How Can B2B Marketers Incorporate Real-Time Marketing?
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