Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Webbiquity SMM

MAY 16, 2011

Here are some of the most interesting observations for B2B marketers: Slide 10: B2B magazines continue to struggle. While print in general has taken a beating over the past decade, B2B publications have been particularly hard hit, leading to speculation about the future of B2B trade magazines (content marketing?

B2B 150

B2B Smart Phone Data Hubspot 150

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

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B2B Social Media Comparison Discount 190

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. The numbers don’t lie: in 2022, the influencer marketing industry will surpass $15 billion in revenue. So, where can eager B2B marketers find the best influencers? Quick Links.

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

MAY 11, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Before joining Acrolinx, Christopher held leadership roles in marketing, creative, technical, and business development at companies including Perfecto, Pyxis Mobile, KPMG-CT, ModelGolf, and Cambridge Technology Group. Catch all episodes here. Episode Summary.

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Brands Content B2B Apple 144

Oktopost

OCTOBER 28, 2022

As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. Industry: The industries your audience works in. In the B2B space, getting these insights will help you put a real face to your customer.

LinkedIn 62

LinkedIn B2B Metrics Report 62

Oktopost

OCTOBER 8, 2020

But with employees more mobile and more remote than ever been before, what implications does this have on the modern day content marketer? Want to Hear More from Experts Across the B2B Marketing Industry? Subscribe to our original podcast channel B2B Marketing Now wherever you listen to podcasts for the latest episodes.

Content 90

Content Marketing B2B Hosting 90

The Realtime Report

SEPTEMBER 13, 2022

First-to-market live e-retail video SaaS establishing new industry standard, ushering in the relational economy era by combining the simplicity of a call with the power of e-Commerce for superior online shopping interactions rivaling in-store experiences; Game changing e-Tail tech far exceeds first round funding target. Merilee Kern.

Retail 91

Retail Video Microsoft Loyalty 91

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

The Realtime Report

AUGUST 1, 2014

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. Today: B2B buying decision model is highly collaborative where corporate and management are active participants in needs determination and evaluation.

Strategy 178

Strategy B2B Marketing Research 178

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

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Team Marketing B2B Eventful 160

Oktopost

JANUARY 5, 2021

You look at their job titles, you identify the industry they work in, the country where they are domiciled, maybe their age, their academic credentials, maybe their gender, or how long they have been in the role. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers.

Data 131

Data B2B Statistics Social Media 131

Convince & Convert

APRIL 13, 2011

Guest post by Eric Schwartzman , coauthor of S ocial Marketing to the Business Customer , the first book devoted exclusively to B2B social media communications. Once you’ve discovered the right phrases to monitor, showing these types of conversations to decision makers is a very compelling way to sell B2B social marketing.

B2B 129

B2B Social Media Proposal Google Reader 129

Webbiquity SMM

JUNE 21, 2022

With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This means brands should focus on being on the leading edge as opposed to being followers in their industry or niche. Practice Proper Channel Management.

Influencer 288

Influencer Brands Policies Privacy 288

Oktopost

MAY 18, 2021

The first step for any brand, be it B2B or B2C, is to build a relationship with their consumers to understand the feelings associated with the brand, and to be able to segment those feelings into different groups and categories. How and What B2B Marketers Can Learn from B2C . What Makes Up Peoples Relationships with Brands.

Reputation 117

Reputation Brands B2B Loyalty 117

Oktopost

FEBRUARY 9, 2021

For savvy B2B social media marketers, LinkedIn plays a vital role in online engagement. It’s considered the go-to platform for B2B companies. . Another contributing factor in its resurgence is the wide range of marketing activities that LinkedIn facilitates to B2B marketers. These serve two different purposes. .

Hashtag 118

Hashtag LinkedIn How To B2B 118

Sprout Social

MAY 10, 2019

YouTube reaches more 18-49-year-olds on mobile alone than any cable TV network or broadcast. Users are watching more than one billion hours of YouTube videos each day, with over half of those views coming from mobile devices at upwards of an hour each day. 4. Mobile devices dominate YouTube views, but TV is gaining.

YouTube 111

YouTube Strategy B2B Marketing 111

Ignite Social Media

JULY 27, 2020

Deep, Relevant B2B Audience Insights. It’s the juicy B2B data that is typically hard to uncover. You can filter by job title, industry, seniority, function, company size, location, and company. Let’s say you are trying to attract senior-level executives from the CPG industry to your website.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Oktopost

JULY 29, 2022

Jessica gets candid about her time at Sprint and T-Mobile, and how she handled the merger from a social perspective. And if you’re looking to pursue a career in social – tune in to hear Jessica’s favorite part of working in the industry and a breakdown of what a typical day as a social media manager looks like! One of her biggest tips?

Community building 62

Community building Communities Tourism Social Media Management 62

Sprout Social

JULY 6, 2022

What are the best times to post on Twitter by industry? Best Times to Post on Twitter by Industry. Being armed with the best times to post on Twitter is a great start to any social media content calendar , it’s important to see how the data translates to your specific industry. Start your free Sprout trial. Consumer Goods.

Twitter 105

Twitter Tourism Travel Education 105

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Social media for financial services is a rapidly growing sector.

Platform 84

Platform Social Media Insurance Education 84

Visually SM

OCTOBER 29, 2020

This was particularly effective in the pre-mobile marketing days when desktop internet consumption was unrivaled. But readers’ attention spans are shortening as mobile screens become the preferred option to absorb content. This means advertisers must find alternative methods to distribute information and engage with readers.

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

APRIL 27, 2010

Whatever questions you may have about social media marketing, you’ll probably find the answers in the 2010 Social Media Marketing Industry Report from white paper guru Michael Stelzner. B2B marketers were slightly more likely to report increased sales than than their B2C counterparts. …But Facebook Means Consumer Marketing.

Report 191

Report Social Media B2B Newsvine 191

Firebelly

OCTOBER 12, 2015

Digital Marketing: Social Media, Search, Mobile & More. Description: A private group for professionals working in digital marketing, social media, search, mobile marketing, content marketing, and PR. Provides free white papers and reports to keep you up to date on industry trends and best practices. Learn more ].

Groups 100

Groups Groups LinkedIn Social Media 100

Hootsuite

APRIL 29, 2020

Use social listening to understand industry norms. Using social listening and social media monitoring tools , you can start to understand how other businesses in your industry approach social media scheduling. To start, build a list of relevant businesses and brands in your industry. Enter social listening. 10:45 a.m.,

Template 145

Template Templates Social Media Tools 145

Webbiquity SMM

JULY 2, 2012

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry.

SEO 188

SEO B2B Social Bookmarking Organization 188

Keyhole.co

MARCH 9, 2023

To make your search for the right social listening tool easier, we’ve compiled a huge list of the best tools in the industry, including research on the pros and cons of each tool. Mention offers real-time mention tracking and detailed analytics on your industry competitors. Pricing: Brand24 pricing starts at $49 USD per month.

Tools 84

Tools Sentiment Hubspot Price 84

Adam Cohen

APRIL 12, 2012

The Targeted Updates function allows companies to breakdown their followers by variables such as: industry, seniority, job function, company size, non-company employees, and geography. The features are still in beta phase and only available to several companies like: AT&T (client), Samsung Mobile, Dell and Microsoft.

LinkedIn 239

LinkedIn Engagement Statistics Microsoft 239

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Imagine a portable GPS with an identity crisis in the wake of mobile apps that render it obsolete. These conversations are something every B2B company can do. Start Somewhere, Even if it’s Small B2B marketing needs a human touch if it is to stand out.

Conversation 167

Conversation B2B Marketing GPS 167

Webbiquity SMM

JUNE 1, 2021

A proven system that yields results, regardless of industry segment? Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. The post Seven Essential Digital Marketing Tips for 2021 (And Beyond) appeared first on B2B Marketing Blog | Webbiquity.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

OCTOBER 24, 2022

If you think most viewers will be using a mobile device, then they may not be able to hear the accompanying audio. Social media marketing can be tricky, particularly for B2B brands that need to create an image that’s professional and relatable at the same time. On the other hand, videos aren’t always the right choice. Final Thoughts.

Social Media 109

Social Media How To B2B LinkedIn 109

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. Keyhole’s benchmarking feature allows users to compare their LinkedIn performance against industry competitors. It also provides data on the demographics of your audience, including their location, industry, and job title.

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Pam Moore

JUNE 24, 2020

Knowing your audience is the number one priority for any business of any size in any industry or niche! Download my free Buyer Persona Template here-> Buyer Persona Template Pack (It includes editable templates for both B2B and B2C!). Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C).

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Template Templates Avatar How To 78

Twist Image

NOVEMBER 23, 2016

B2B, B2B, small, medium and large enterprises. There's a really fast, simple and easy litmus test to see if this is true: simply go and check out their website on a mobile device. I'm bullish that more and more industries will be disrupted. How good is your brand when it comes to disruption? It's everywhere.

Startup 40

Startup B2B Mobile Publishing 40

Unmetric

JULY 2, 2019

LinkedIn is a great tool for B2B organizations to generate leads, make new connections, and build their brand. Not just that, you can also view the career updates posted by your brand on LinkedIn and benchmark it against your industry competitors. Monitors your brand’s Showcase pages. Access to detailed audience demographics.

Analytics 112

Analytics LinkedIn Tools Analysis 112

Sprout Social

NOVEMBER 2, 2023

Every business and industry has its unique customer journey maps, but the fundamentals remain the same. Recently, our social team talked about using social media for the customer journey in the auto industry. Check out how you can turn your B2B social media data into a revenue-driving powerhouse and create a memorable brand.

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Examples Template Templates How To 103