Webbiquity SMM

DECEMBER 1, 2010

MarketingSherpa recently released its 2011 B2B Marketing Benchmark Report. As MarketingSherpa notes, “Year after year, the greatest challenge that B2B organizations face is generating high-quality leads.&#. You can download the executive summary for free (or pay $400 for the full report ). Stumble upon something good? Tweet This!

B2B 185

B2B Trends Marketing Technorati 185

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 125

Examples Influencer Campaign Marketing 125

Oktopost

JANUARY 11, 2024

2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform. Best For: B2B marketing leaders who want to streamline their social media plan and tie social media directly to lead generation and marketing KPIs.

Tools 62

Tools B2B Hubspot Analytics 62

Ignite Social Media

MAY 6, 2021

While they’re still in the early stages of testing , we’re anticipating this feature to roll out quickly and are curious to see how they plan to bring audio into their events and groups. . LinkedIn Events. Online events are becoming popular across platforms but using LinkedIn events is another option for brands to consider.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Sprout Social

JANUARY 26, 2023

B2B and B2C businesses may need to approach their referral marketing strategies a bit differently. B2B referral marketing programs B2B businesses are no strangers to a long sales process. A 2023 study found that 82% of B2B sales leaders believe that referrals generate the best leads. Here are some of the most popular.

Discount 125

Discount Marketing How To B2B 125

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. You could also survey and ask your customers what other brands they considered when making a similar purchase.

Analysis 103

Analysis Sentiment Marketing How To 103

Oktopost

NOVEMBER 4, 2019

According to a 2017 survey , 57% of consumers like getting information from a chatbot when browsing a company’s website. The good news is that B2B sellers haven’t all jumped on this bandwagon yet. This means there’s still a chance for creative and forward-thinking companies to be pioneers in the realm of B2B lead generation chatbots.

B2B 106

B2B API Facebook Survey 106

Convince & Convert

JANUARY 3, 2024

The 39-page research study, The 2023 B2B Influencer Marketing Report , surveyed 425 B2B marketing decision-makers in management or higher roles. These individuals represent mid-market and enterprise B2B brands from various industries. The survey was fielded during July and August 2023.

B2B 139

B2B Research Influencer Marketing 139

Keyhole.co

SEPTEMBER 20, 2023

However, while it affects both B2B and B2C industries, the dynamics differ. B2B brand reputation A reputation crisis for a B2B brand often has a limited audience and can be contained through direct communication channels and negotiations. B2B brands have more scope on LinkedIn and Twitter.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! FOUND the ROI of Social Media for B2B Marketers!

Social Media 198

Social Media Jive ROI Press Release 198

Webbiquity SMM

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). B2B Lead Blog ). The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). B2B Lead Blog ).

Social Media 245

Social Media B2B Marketing SEO 245

Kikolani

JULY 19, 2016

There are a number of reasons you’d want to participate in one of these events, including: Trade Shows Offer Networking Opportunities. In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated.

Eventful 60

Eventful Wikimedia Survey B2B 60

Kikolani

JULY 19, 2016

There are a number of reasons you’d want to participate in one of these events, including: Trade Shows Offer Networking Opportunities. In fact, when B2B marketers were asked about the channels they prefer to use, trade shows ranked number one in terms of the “quantity” and “quality” of leads generated.

Eventful 60

Eventful Wikimedia Survey B2B 60

Oktopost

APRIL 21, 2022

A 2021 survey found that 18% or more of consumers report the following kinds of engagement that could pop up in social listening: Leaving reviews of products and services. For example, you might see that another company is generating lots of positive engagement from a recent fundraiser or charity event.

Content 118

Content FAQ Sentiment Hashtag 118

Sprout Social

APRIL 26, 2022

Looking for some must-follow B2B startup CEOs. Internally, consider an anonymous survey for employees. Thank you for putting on a great event @MichiganRoss. An executive communications strategy exists to remove blockers, provide structure and safeguards and empowers executives to keep up a regular presence. Any recommendations?

Strategy 86

Strategy How To Training ROI 86

Webbiquity SMM

MAY 31, 2022

Although it’s the ideal platform for reaching your target audience, the problem is that 96% of B2B content marketers are already using LinkedIn for organic social marketing. Fortunately, there are some advanced ways of using LinkedIn as a powerful B2B marketing tool. Host a Live Event. Image credit: StockSnap on Pixabay.

B2B 244

B2B LinkedIn Strategy Marketing 244

Convince & Convert

MARCH 6, 2017

” In fact, new research from eMarketer shows that less than 20% of B2B marketers know for sure that their social media is generating positive results, and I’d guess the B2C data is similar. And according to The CMO Survey, 44% of marketers haven’t been able to show the impact of social at all, much less point to real ROI.

Social Media 116

Social Media NGO ROI Research 116

Sprout Social

APRIL 15, 2020

Listening is a powerful tool for understanding broader conversations around major events, crisis situations, your brand and so much more. In Sprout’s 2019 #BrandsGetReal survey , we found that 91% of people believe in social’s power to connect people. Messages about helping others grew by 1,174% in March, culminating in 19.5

Strategy 142

Strategy Metrics Hubspot Retail 142

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JANUARY 24, 2011

Promote events through social media? sweepstakes, contests and surveys) and publish them to multiple social networks and their own website. 12 Social Media Tools for B2B Pre-Event Marketing by Social Media B2B. ** 5 Stars. Search for a brand name or keyword across all of the most popular social networks at once?

Tools 206

Tools Social Media Lithium Sysomos 206

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. The bottom line is that more and more B2B buyers distrust brands and their distrust is growing stronger every day. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Kikolani

JULY 5, 2013

Please take a moment to fill out this survey. How Much Bloggers Charge to Publish Sponsored Content – Most bloggers surveyed (60%) charge fees to work with brands or publish sponsored content. Your Opinions Wanted. I would like to make Kikolani your favorite place to go for blogging advice! Your opinions are greatly appreciated!

Domain Name 128

Domain Name Marketing Embedding RSS 128

Adam Sherk

DECEMBER 22, 2009

Last week Twitter gave us their Top Twitter Trends of 2009 for categories like news events, people, movies, etc. And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask.

Trends 167

Trends How To Digg Press Release 167

Hootsuite

OCTOBER 21, 2020

B2B social media marketing is often written off as boring or unnecessary. B2B marketing helps Adobe ink bigger contracts. Here’s how to use social media for B2B marketing, social selling, customer service and more. Why use social media for B2B marketing. Wondering if B2B social media marketing is right for your business?

B2B 98

B2B Social Media Tools Tips 98

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? The statistical similarity shocks me.

Social Media 147

Social Media B2B Strategy Consultant 147

Webbiquity SMM

MAY 10, 2011

According to MarketingSherpa (and many other sources), generating qualified leads remains the top priority for B2B marketers. After the webinar (if it’s been recorded), write a follow-up post answering questions from the event and directing visitors to the recorded version online. Speaking at an event? Here are 20 ideas.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Share this on Mixx. Tweet This!

ROI 193

ROI Social Media Vocus Metrics 193

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Eric’s Social Media Stat of the Week: Social Media is the Best Source of Leads for 11% of B2B Companies. Jay: Yeah, even more so than email in a B2B circumstance. Listen Now. Eric: Yeah.

B2B 120

B2B Software Social Media Survey 120

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. The Impact of Culture survey below highlights the importance of cultural relevancy and shows how this can be achieved with “giving back to the community” being the most popular suggestion. 500 million tweets are sent out per day. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Sprout Social

DECEMBER 9, 2020

In the past nine months alone, agencies have had to lean into remote work, shifting client priorities and current events that were far from predictable. . Offering new services, like social listening, can help agencies uncover actionable insights for their clients previously available through costly focus groups and lengthy surveys.

Proposal 102

Proposal Price Project Education 102

Oktopost

SEPTEMBER 11, 2020

B2B social media marketing success doesn’t have to be difficult. Unless, you’re a B2B business.That’s a whole different ball game. Most social media networks, other than LinkedIn are not set up for B2B marketing. Most social media networks, other than LinkedIn are not set up for B2B marketing.

B2B 136

B2B Social Media Marketing Sentiment 136

Buffer Social

JUNE 16, 2016

We surveyed and spoke with more than 150 of the world’s best social media managers and put together a selection of 75 answers here. Huge thank yous to all the social media managers who responded to our survey. Event planning. Much love to the authors of this Medium post for inspiring us to write this article!

Social Media 40

Social Media Social Media Management Project Marketing 40

Convince & Convert

SEPTEMBER 11, 2015

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. In a B2B situation, this becomes even more important. Approximately 100 characters on an exciting, fun, or out of the ordinary office event. Real Life Example: .

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

APRIL 13, 2017

This is especially true in B2B marketing , where many of the top influencers are consultants who make their living from charging for their time and ideas. However, there have been a few recent surveys that have looked into typical influencer content creation rates. There always needs to be something in it for the influencer.

Influencer 98

Influencer Social Media Nielsen Collaboration 98

Webbiquity SMM

JUNE 20, 2011

Still, as Jennifer Kane noted at the recent OMS Minneapolis event , correlations between social media activities and sales can be measured—and correlations are good data. With more than 80% of consumer purchases and 90% of b2b buying cycles now starting with search, this may be reason enough to embrace social media.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Webbiquity SMM

MAY 23, 2017

But what does this mean for brands, especially B2B vendors, that have traditionally relied on more conservative means of attracting their audiences? Here are nine distinct digital marketing strategies by brands in the B2B space, and how they’re redefining the state of the art in B2B marketing. Did anybody say B2B is boring?

B2B 198

B2B Strategy Marketing Microsoft 198