Jon Loomer

NOVEMBER 22, 2022

The common theme here, though, is that you will be seeing ads for retail products at significant discounts. That said, you may have trouble standing out in e-comm if you are unable to offer a discount. B2B isn’t ideal. Deals, deals, and more deals. Who is This Bad For? Consumers are looking to buy gifts. Why Pull Back?

CPM 187

CPM Discount Facebook Advertising 187

Convince & Convert

JANUARY 19, 2014

The Corporate Executive Board surveyed 1,900 B2B customers to uncover insights about purchasing behavior and found: B2B customers will contact a sales rep only after independently completing 60% of the purchasing decision process. B2B customers are ninjas now, stealthily investigating the company and its wares, right under your nose.

B2B 145

B2B Hubspot Marketing Embedding 145

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. Still, social media is rapidly becoming an essential component of the b2b marketing mix.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

NOVEMBER 8, 2022

Case Studies : These are the B2B equivalent of product reviews. Business to consumer (B2C) and B2B influencer marketing can both be effective, but work differently. It requires greater efforts and expenditures on tactics such as adding unique features, “white glove” service, advertising, sales outreach, and discounting.

comScore 299

comScore Marketing Case Study Review 299

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Webbiquity SMM

JANUARY 24, 2023

Brands often provide viewers with special offers or discounts when they tune into live feeds, to spark interest in future live streams as well. The post New Social Media Advertising Strategies for 2023 appeared first on B2B Marketing Blog | Webbiquity. Her little white bunny tends to reply to your emails when she is on vacation.

Advertising 238

Advertising Social Media Strategy Authentication 238

Sprout Social

OCTOBER 10, 2023

These giveaways can range from free, exclusive products to discounted services. Basically, the creator will receive a commission for every sale they make through discount codes and/or referral links. The “Define Your Load” campaign won a Cannes Lion for B2B Creative in the Challenger Brand category in June 2023.

Examples 127

Examples Influencer Campaign Marketing 127

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. However, non-sales business activities should not be discounted either. .

B2B 136

B2B Marketing Construction Committee 136

Buzz Marketing for Technology

JANUARY 6, 2011

The 1800Flowers page was running a special discount that you could get and immediately use once you like the page (called the Reveal tab – because once you liked the page it revealed the discount code for you to use on your next order). Will Facebook replace your B2B Marketing email system?

Facebook 276

Facebook Discount How To B2B 276

Webbiquity SMM

JANUARY 30, 2020

Branding matters as much in B2B as in consumer marketing; if you were trying to sell 10,000 laptops to a large corporation, would you rather be selling Dell or some unfamiliar no-name knock off?). The post Five Ways to Boost Your Brand Value Using Social Amplification appeared first on B2B Marketing Blog | Webbiquity.

Brands 159

Brands Airlines Hashtag Influencer 159

Oktopost

FEBRUARY 21, 2022

But B2B companies are now understanding another fact: employees can provide much more than their base job productivity. The State of B2B Social Media Marketing Report ). LinkedIn is the most successful social network for B2B employee advocacy. 30% of brand engagement comes from employees. LinkedIn ). Hinge Research Institute ).

Statistics 75

Statistics B2B LinkedIn Social Networking 75

Oktopost

JUNE 19, 2020

Simply put, when a social CEO is the prominent human face of a B2B company, that company is easier and more appealing to do business with. One of the biggest priorities of any B2B marketing department is to forge strong connections with both prospective and existing customers. Setting an Example for Employee Advocacy.

Company 124

Company B2B Loyalty Survey 124

Webbiquity SMM

SEPTEMBER 28, 2021

Use promo code WELCOME30 at checkout for a discount. The post How to Avoid Being Banned on Social Networks + What to Do if You Are appeared first on B2B Marketing Blog | Webbiquity. They did reinstate me, but it was a stark reminder to not rely on one social network. Quora Policies.

Social Networking 265

Social Networking Guidelines How To Policies 265

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. LinkedIn is better for B2B companies that publish thought leadership articles and get recommendations. Offer consumable content ….

Content 124

Content Brands Findability Marketing 124

Webbiquity SMM

JUNE 1, 2021

From discount offers to content, curate every experience for an individual audience. The post Seven Essential Digital Marketing Tips for 2021 (And Beyond) appeared first on B2B Marketing Blog | Webbiquity. Create exclusivity: Having rich audience data means nothing if you can’t transform that into actionable insights.

Tips 352

Tips Marketing Privacy Influencer 352

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. Discount code. Many brands offer customers a discount code in exchange for a newsletter sign-up. Discount codes or rewards points encourage customers to make a return visit to your site, and ideally a purchase.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

NOVEMBER 30, 2023

For example, if you run a B2B CRM software company that sells to small and medium-sized businesses, a CRM for enterprise clients would be your indirect competitor. Knowing what types of discounts and products your competitors heavily promote is extremely helpful for your sales, marketing or product development strategies.

Analysis 106

Analysis Sentiment Marketing How To 106

Social Media Strategies Summit

JUNE 24, 2022

This example encourages educators to take advantage of its teacher discount: View this post on Instagram. How to Create A Linkedin Strategy for B2B Brands. But they don’t necessarily translate to web traffic and sales. With that in mind, AT&T uses Instagram Reels to steer audiences toward key landing pages.

Examples 166

Examples Instagram Brands Transportation 166

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. This can include things like a small discount on their next purchase, a freebie or a shoutout of some sort. Create case studies.

Review 141

Review Case Study Reputation Study 141

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152

B2B Tips Twitter Marketing 152

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. They reduce the friction to purchase due to the trust of their followers and also boost sales impact through special discounts, direct links to your website and specific product exposure.

Influencer 107

Influencer Marketing Collaboration ROI 107

Ignite Social Media

FEBRUARY 13, 2020

No matter what your business niche is, whether you’re a B2C or B2B company, your target audience is definitely on Instagram. However, here are three main reasons why you should use it for email signups, too: Your target audience is on the platform : As of June 2018, Instagram reached over one billion people on the platform.

Instagram 157

Instagram Marketing How To Collaboration 157

Sprout Social

JULY 6, 2022

Leadtail, a B2B-focused social media agency, started casting that net pre-pandemic with a video-conferencing client who was being outperformed leaps and bounds by their primary competitor: Zoom. You can see what’s missing from the marketplace. Having all of that information in one place can help you make the tough calls.

Social Media 116

Social Media Sentiment Survey Marketing 116

Sprout Social

JANUARY 12, 2022

In short, customers who consistently promote your products and brand in exchange for discounts or products. This is especially important for B2B brands. Beyond putting on a smiling face, also consider additional incentives (think: discounts or free shipping). Brand ambassadors. ” Random photo tag?

Conversation 137

Conversation Review Marketing How To 137

Waxing UnLyrical

JULY 27, 2011

Perhaps a coupon for a free sample, or a discount code? Mikinzie Stuart works at Peppercom specializing in digital communications for B2B and B2C clients. It was a direct mailer from MAC cosmetics featuring a new line of makeup. I scanned the code and waited to see where it would take me. Image: Robin M. Ashford via Flickr, CC 2.0.

SMS 264

SMS Sample Samples Campaign 264

Keyhole.co

MARCH 4, 2023

Suggested Read: Writing Instagram Captions that Convert: Content, Formatting, and Hashtags There are a couple of ways you can track the effect an influencer has on your sales: Provide them with a custom discount code. The influencer will share this code with their followers, offering them extra discount if they use it when making a purchase.

ROI 52

ROI Influencer Marketing Campaign 52

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Volunteer pro-bono or discounted services for a non-profit to show your brand values and earn experience. Before you move forward, you need to determine your niche. Pay attention to freelance websites for potential clients/projects. Hire employees.

Social Media 99

Social Media How To Marketing Price 99

Socialmedia.biz

AUGUST 17, 2018

A service bundle is a clever way to attract sales from people who are looking for a discount, and gain more future sales from existing customers. Keep in mind that other companies may require your services as well, so do not overlook B2B (business to business) marketing either. Bundle Your Services .

Tips 63

Tips Marketing Construction Discount 63

Webbiquity SMM

AUGUST 23, 2010

Social Media ROI – How 3 B2B Technology Companies Are Achieving Revenue Results by MarCom Ink. Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. .&# Share this on Mixx.

ROI 193

ROI Social Media Vocus Metrics 193

Mindjumpers

JANUARY 3, 2011

Sounds like B2B marketing and lead nurturing, doesn’t it? Finally this: the most important reasons why consumers start an online “relationship” with brands are…incentives (discounts, freebies, promotions etc.) with 77% of the respondents.

Loyalty 205

Loyalty Social Media Study Social Networking 205

Hootsuite

MAY 11, 2023

Present a case study featuring a successful customer Another great B2B YouTube video idea is to feature a case study focusing on one of your successful customers. Share ways of getting discounts on everyday items Everyone loves a deal.

YouTube 103

YouTube Video Film Sports 103

Hootsuite

AUGUST 8, 2022

This standalone B2B service allows businesses to share content across various platforms. It helps store owners manage their menus, create discount codes and stay in touch with their customer base. These can be used for everything from brand notifications to coupon drops or other special offers. Reach new customers.

Mobile 83

Mobile FAQ HootSuite Retail 83

Twist Image

JANUARY 4, 2017

Now - more than ever - most businesses (small, medium, large, B2B and B2C) need some kind of e-commerce strategy in place (even if it's simply ordering, instead of purchasing). Amazon wound up discounting over one thousand digital items. Whatever you could buy in the store, you can now shop online. This is great. This is profound.

Products 76

Products Brands Retail iPhone 76

Justin Levy

JANUARY 11, 2010

: I really appreciate all of the meaningful conversations that we have in the comments of this w [link] This comment was originally posted on Twitter [link] staciechalmers He is gr*8 for social media B2B, B2C RT @justinlevy: Would U mind taking a minute to subscribe, if you’re not already? United States License.

Feed Reader 133

Feed Reader Google Reader RSS Flickr 133

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. So, maybe you can reward your top fans each month with a product discount or giveaway? Twitter has 330 million monthly active users and 134 million daily active users. 500 million tweets are sent out per day. That’s over 5 per second. Twitter had 11.7

Twitter 129

Twitter Tips Influencer Hashtag 129

Socialmedia.biz

MARCH 25, 2021

In a B2B sense, industry awards ceremonies and conferences are great examples of events that have hashtags pop up around them. Some of the common types of hashtag campaigns that we see having success socially typically promote things like: Discounts. The #SuperBowl hashtag is a great place to see discussions during the big game.

Hashtag 78

Hashtag Brands How To Conference 78

Diva Marketing Blog

OCTOBER 31, 2011

My second scariest thought: assuming everyone who has liked or followed the brand is a valuable customer and thus offering richer discounts than those who have raised their hand and shared their information. How Do You Build B2B Relationships Using Social Media? Toss of a pink boa to the people who generously shared their thoughts.

Social Media 89

Social Media Discount B2B Social Networking 89