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8 Tips by B2B Marketers for LinkedIn Lead Generation

Oktopost

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. The leads are better. Explore Matched Audiences.

B2B 148
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10 Best B2B Webinar Platforms for 2021

Oktopost

Remember conferences and meetups?! I can only vaguely recall my last conference. So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. Should you use a dedicated B2B webinar software? What are webinars?

B2B 98
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6 Lessons I learned from Seth Godin at SmartHustle Conference

yMarketingMatters

Last week I attended Ramon Ray’s SmartHustle Small Business Conference in New York City. Find the smallest viable group of people who will listen to you and solve their problems. I wondered why Ramon had invited Joseph to talk, what context could he add to this conference? What a day! Ramon will wake up any room at 8 am!

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Top 7 Web Conference Services of 2018

Socialmedia.biz

According to a study by Content Marketing Institute (CMI) and MarketingProfs, B2B marketers employ 8 different marketing tactics for their businesses, out of which 46% were in favour of using webinars. Schedule and edit a new webinar or track the performance of an ongoing one on your mobile (iOS/Android) using the GoToWebinar app.

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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 147
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Will there be speakers I can really learn from at this conference?

Team 160
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

RIMOWA also showed the ads to custom audience groups comprising previous website visitors. RESULTS : Treaty’s shift to DTC has seen them generate a 3X return on ad spend and a 2,500% increase in average monthly orders, helping them build a more profitable, sustainable business less reliant on lower-margin B2B sales.

Brands 130