Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Her Connect the Docs blog—frequently featured on the B2B Marketing Zone —is a platform for her own thought leadership content as well as frequently solicited insights from other B2B bloggers.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Convince & Convert

FEBRUARY 7, 2012

Arnie Kuenn is the president of Vertical Measures, a search, social & content marketing company . The way Yahoo! As an incentive to ensure that answers are accurate and free of spam, Yahoo! The driving force in Q&A is similar to Yahoo! He is author of Accelerate! Because of its popularity, during the 2008 U.S.

Sites 118

Sites Yahoo LinkedIn Collaboration 118

Webbiquity SMM

JULY 25, 2011

Because more than 80% of consumer purchases and 90% of b2b buying cycles now begin with search. It’s not only great for search, but showcases your (or your company’s) expertise, helps humanize your company (blogs are more informal and less promotional than corporate websites), and encourages reader interaction.

Reputation 173

Reputation Directory Social Bookmarking Diagrams 173

Webbiquity SMM

AUGUST 9, 2010

The prospect or buyer likely had several other exposure points to your brand prior to that click (visiting your booth at a trade show, hearing someone from your company speak, seeing an ad, reading about your firm on a blog or an industry trade press article or analyst report, etc.). Influence: a.k.a. Sentiment: Are the comments, posts etc.

SM2 187

SM2 Alterian Vocus Social Media 187

Buzz Marketing for Technology

SEPTEMBER 15, 2010

The impact of that can be felt in B2C as well as B2B Marketing. There are fewer numbers of print publications remaining and every company’s marketing department wants to garner more traditional press. Email this via Yahoo! It’s no secret that the number of publications has declined over the last few years. Share this on Tumblr.

Conversation 232

Conversation Newsvine Ping.fm Plaxo 232

Writtent Blog

JUNE 25, 2013

B2B buyers typically love conferences , and you can fulfill their hunger for details on professional events, even if your business budget didn’t have room for you to actually attend in-person. Remember Yahoo Answers? If a marketer is the first to newsjack a story their buyer personas don’t care about, will it do the company any good?

Tools 91

Tools Content Blogger Curation 91

Oktopost

JULY 27, 2021

If you’ve ever gone searching for information on the internet about a product you were interested in buying, you’ve replicated one of the critical parts of the B2B customer purchasing journey. By marketing through search engine results and paid search advertising, a company can capture high-quality leads with intent to buy.

B2B 118

B2B Marketing SEO Engineering 118

Adam Sherk

DECEMBER 22, 2009

And throughout December we’ve gotten top 2009 searches lists from Google , Yahoo , Bing and Ask. And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 167

Trends How To Digg Press Release 167

Danny WhatMough

FEBRUARY 17, 2010

Now there is more interesting research out which adds yet another subplot: according to Compete , Facebook has passed Google to become the top source for traffic to major portals like Yahoo and MSN, and is amongst the leaders for other types of sites too. And it’s not the no-go area for B2B companies that it was in the past.

Twitter 68

Twitter Facebook Yahoo Compete 68

Diva Marketing Blog

MAY 12, 2013

Facebook, Yahoo, Google and others have a lot to learn from these guys. My one big truth about social media: it continues to be my most important source of news and information, and it continues to baffle most companies. People do business with people that may represent companies but not really just the companies themselves as a whole.

Social Media 83

Social Media Tweetdeck Authentication Blogosphere 83

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Reply Eddie Gear October 7, 2010 at 9:43 pm I can come across so many companies that do not even brand them selves in the fear of being considered as SPAM. If you ask me ‘do you do B2B marketing?’ Answers Yahoo! Building relationships takes time, energy and effort. Most business owners want quick success.

Brands 236

Brands Handbook MySpace Construction 236

Writtent Blog

MAY 20, 2014

87% of B2B content marketers are active on social media, while 81% (the runner-up content marketing tactic) have articles on their websites. I would have expected company-centric content to have figured as the top or second-to-top topic, but instead it retains third place. After Yahoo! Social Media Reigns King. Image source.

Trends 95

Trends Content Marketing Curation 95

Convince & Convert

FEBRUARY 8, 2016

The scene above is the same in every company. Agile has proven to be so powerful, it is used by Google, Facebook, Yahoo, Amazon, and just about every other leading technology company today. 71% of B2B consumers said they have been disappointed by the content they engage with. Techvalidate ). Sirius Decisions ).

Content 60

Content Marketing Process Energy 60

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! 9) Most companies have “hearing systems&# not “listening systems.&# The social side is interesting when it comes up in B2B or B2C. Josh: Good point. Content still is king.

Communities 117

Communities Groups Groups Social Media 117

Hootsuite

MARCH 16, 2023

Bing Ads vs Google Ads Most small- to mid-sized companies know the importance of advertising on Google Ads. You’ll actually be displayed across multiple sites, as they own Bing, MSN, Yahoo, and AOL. Microsoft and Yahoo also have several smaller partner sites that are owned and operated by syndicated search partners.

Microsoft 145

Microsoft CPC Campaign HootSuite 145

Buzz Marketing for Technology

JUNE 27, 2008

s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 B2B Vertical Search: Enabling Information Discovery and Decision Making for an Industry Communityâ?? - Yahoo Search blog. opportunities and challenges. More info here.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Writtent Blog

DECEMBER 6, 2023

In addition to putting on them company vehicles and owners’ cars, give them for free to employees, partners, stakeholders and investors, charities you donate to, and other contacts to display. These stories add credibility to your company and help you get more customers. Post your company offers on coupon and deal sites.

Small Business 98

Small Business Marketing Compete Directory 98

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. 90% of companies with 100 or more employees use social media in their marketing mix. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. All of this is happening to companies (maybe yours) every minute of every day. If a consumer emails a company, we’ve trained them to expect a response in a day or so.

Compete 116

Compete Conference Organization Social CRM 116

Webbiquity SMM

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year. Meghan Biro. MeghanMBiro. Liz Bonilla.

Twitter 257

Twitter Bazaarvoice B2B Microsoft 257

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Social Mention (or a paid social media listening package like Radian6 , if you have one) Go to www.socialmention.com and search for your company or product name (in quotes), and set the pull-down to “all.&#

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

FEBRUARY 5, 2010

Regarding comments about the search box location, I'm used to a left or central location on search engines (Google, Yahoo, etc.), Ive founded 5 companies, and spent 15 years running digital marketing agencies. but a right-hand location on content sites. All rights reserved.

Disqus 109

Disqus Social CRM Patterns Consultant 109

Webbiquity SMM

MARCH 26, 2012

Oh well, whatever you call the discipline of maximizing a company’s online visibility in a world where search is much more than Google-Yahoo-Bing and where web presence is much more than a corporate website, here are 18 of the best blog posts and articles from the past year on how to do it well.

Tips 183

Tips Reputation SEO B2B 183

Myrland Marketing

APRIL 6, 2010

I also add more geeky sites like Delicious, Yahoo buzz, reddit, Slideshare, and maybe digg or even flickr. The right tools are right for that person, or that firm, or company based on their goals, what they like to do, what they can learn to do, and what attracts the right clients or referral sources to them.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Convince & Convert

SEPTEMBER 21, 2010

Yahoo, too. Can you describe what your company does in 120 characters or less? If you’re a small company, congratulations, this should be pretty easy. If you’re a big company, how can you act small again? link] Clare Swindlehurst Can you describe what your company does in 120 characters or less?

Social Media 167

Social Media Strategy Consultant Conference 167

Webbiquity SMM

JANUARY 17, 2011

How are consumers and b2b decision makers using social media in their buying processes? However, that figure rises if you work for a company generating at least $10 million in annual revenue, or you’re in management (in which case it’s $109,000). Social Media Use in Big Companies. Twitter has the fifth oldest.

Research 210

Research Social Media B2B Marketing 210

Proactive Report

JULY 23, 2018

According to research from the Content Marketing Institute, 91 percent of B2B brands and 86 percent of B2C brands use it. But it’s still an emerging tactic and far too many companies are “flying blind” – just pumping out content without any strategy. You might be surprised to know that Yahoo! Owned Media.

Content 45

Content Press Release Yahoo Guidelines 45

Techipedia: Tamar Weinberg

MAY 28, 2010

Lead generation and client acquisition can be had on LinkedIn, especially in the B2B space, just as long as you’re active and engaging. Kirtsy is a social news network; there are also forums and even Yahoo! That’s one of the biggest reasons for companies not to engage in social media at all. Answers Yahoo!

Social Media 278

Social Media Strategy Yahoo Communities 278

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!) Hope that helps! Joseph | RepuMetrix Inc.

Social Media 157

Social Media Radian6 Strategy SM2 157

Convince & Convert

SEPTEMBER 8, 2010

Coincidental timing too, as Yahoo ! Approximately 10 years after having 67% of the search market, Yahoo! Historical footnote: Yahoo! Don’t Sell Too Early Many of the missteps that contributed to MySpace’s decay were based on the company not moving beyond its core proposition. But back to MySpace.

MySpace 137

MySpace Facebook Social CRM Consultant 137

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Think of it as Yahoo! Graphic Design. Customer Support. Answers for tech support.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

JULY 8, 2010

I remember having Yahoo, Hotmail, Mail dot com, AOL & a work email address when I first got into online marketing some 10+ years ago. And now, people are getting multiple email accounts (free via gmail and yahoo) in order to better manage their traffic. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

RSS 129

RSS Research B2B Consultant 129

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Here are 10 reasons why you as a company entity should avoid it.

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

MARCH 1, 2012

Instead of Jim the author and super cool guy, pretend you’re Jim the Social Media Manager at a software company or a brand. Jim: It depends on the company. If it’s a company that really does a lot of customer service, then I’ll take Twitter every day of the week. Eric: We’re a B2B software company.

Social Media 142

Social Media Hubspot Software Hosting 142

agora pulse

APRIL 28, 2020

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing! It may be brand awareness for a newer company. About Ian Cleary.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Rebekah Radice

FEBRUARY 15, 2016

What if you could position your company to navigate the choppy waters of social media with ease? And finally, position your company to quickly make decisions that have a positive impact. Social media has shifted how your company interacts and engages with prospective buyers and customers. It also got me thinking.

Trends 114

Trends Social Media Survey Mobile 114

Techipedia: Tamar Weinberg

APRIL 14, 2010

Back then, companies who were engaged were genuinely involved because they wanted to build strong valuable relationships. Just like “social media experts&# want more freebies, so too, consumers expect more of the companies using this space. After all, the companies are intruding on their turf unannounced.

Social Media 267

Social Media SEO Blogger Communities 267