Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. Don’t Be Like Your Competition. Have a Voice.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

OCTOBER 27, 2021

With over 20 years of sales leadership experience, Jason ‘s career is highlighted by building, developing, and enhancing successful sales teams. A B2B sales veteran, Jason is Oktopost ’s appointed VP of Sales, North America. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

B2B 62

B2B Apple Startup Hosting 62

Oktopost

NOVEMBER 18, 2021

Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community. Read Shawn Herring’s latest articles here.

B2B 62

B2B Apple Marketing Startup 62

Oktopost

MAY 4, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? As a buyers-market so to speak, with the employee poised as the savvy buyer, companies attempting to sell their exciting new roles have to work harder to attract and retain great employees. Catch all episodes here. Episode Summary. Stay in the Loop.

Social Media 69

Social Media B2B Apple Authentication 69

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. Cidney is flipping the script on what it means to enable her team and peers to accomplish more with less – while staying sane in the process. Episode Summary.

Collaboration 62

Collaboration Apple Sports Startup 62

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

Retail 91

Retail Video Microsoft Loyalty 91

Oktopost

OCTOBER 7, 2021

She has led full-stack marketing efforts for high-growth companies transitioning from start-up to exit. She also has experience working in large B2B hi-tech enterprises. Her passion is storytelling – creating a compelling narrative for the company to help buyers engage. Meet Julie Preiss. Episode Summary. Stay in the Loop.

B2B 62

B2B Apple Journal Startup 62

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Oktopost

APRIL 2, 2020

People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. How much value it’s bringing to the company. .

Report 126

Report Social Media Tools ROI 126

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. How do you celebrate?

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. How do you celebrate?

Patterns 147

Patterns Energy Team Skills 147

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. That way, it creates a dialogue between your company and your customer, and you can find out their business needs. With a little push and some nurturing, you can make it happen.

B2B 60

B2B How To Case Study Startup 60

Oktopost

MARCH 18, 2021

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B 62

B2B Apple How To Microsoft 62

Sprout Social

MARCH 10, 2021

Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” Consider what your company values. So how does Zendesk do it? Find the insight.

B2B 93

B2B Team Film Industry 93

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Sprout Social

SEPTEMBER 30, 2022

Social selling challenges the transactional experience customers and companies traditionally experience, leading to more natural relationships with leads. Along with lead generation, social selling allows you to drive additional revenue without expanding your sales team or ad budget. Create authentic relationships with prospects.

Tips 133

Tips Authentication LinkedIn Groups 133

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Build a (human) personal brand Being on social media benefits your company and also has big perks for you. Or, share your genuine excitement about a new product or feature your company is launching and geek out alongside your customers.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Buffer Social

NOVEMBER 12, 2021

People often think of LinkedIn as the place to go for personal career growth but it can also be an incredible resource for growing your company. Especially if you’re a small business owner whose personal brand is closely linked to your company mission, LinkedIn shouldn’t be ignored as part of your social media strategy.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? If you're in a leadership role in marketing, technology, human resources, sales or you're the CEO of your company, and you have negative thoughts about change, this could seriously hurt your digital transformation efforts. How do you celebrate?

Patterns 78

Patterns Energy Team Skills 78

Pam Moore

DECEMBER 2, 2020

· Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results.

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

·. Are you a small business owner or working within a medium size company or even a large corporation struggling to get measurable positive results with your digital marketing and social marketing programs? Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results. Need more help?

Social Media 78

Social Media Marketing Small Business Training 78

Sprout Social

APRIL 26, 2022

And with new data revealing that the majority of people expect CEOs to be the face of change at a company, strong executive communications are a must. Executive communications can benefit both of these elements, your comms strategy as a whole and can even boost employee morale and company visibility. What is executive communication?

Strategy 87

Strategy How To Training ROI 87

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Twist Image

AUGUST 12, 2016

Most people know Shopify as the company that just reported a 93% year on year growth. I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. It's hard to deny the power of Shopify. and it's working.

Brands 40

Brands Startup Retail B2B 40

Writtent Blog

FEBRUARY 14, 2014

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned. Growth Hacking: Lean Marketing for Startups.

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

APRIL 24, 2012

B2B companies are particularly suited for finding and producing statistically based content. The additional content was a hit with tech startups and small business owners who admire 37Signals’ culture and marketing savvy. Your sales team has a gold mine of field-tested value proposition tales at the fingertips.

Content 132

Content Case Study Marketing Survey 132

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149

Company Twitter Software System 149

Convince & Convert

JULY 6, 2015

Yext is a leader in digital presence management software, and has developed a solution for companies to be able to manage their digital presence at scale. His title is deliberately vague, which he loves, so that he can nimbly shift focus when the company needs it. B2B & B2C. ” (highlight to tweet).

Hosting 60

Hosting B2B Startup Advertising 60

Adam Sherk

DECEMBER 22, 2009

And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company. What Horrible Things Did Time Magazine Do in 1964?

Trends 167

Trends How To Digg Press Release 167

Twist Image

FEBRUARY 3, 2017

Personally, I've had the great pleasure of being able to grow my business from a small startup in 2000 to being acquired by WPP (the world's largest marketing and communications network in the world) to turning that business into a now-global brand called Mirum. Think about the leaders who truly build a team. and which ideas flop.

Authentication 40

Authentication Startup Conference Skills 40

Writtent Blog

JULY 26, 2013

Big data stole the spotlight this week in the marketing realm, as a recent study revealed that companies plan to dramatically increase their spending on analytics in the years to come. For many companies, cost and lack of access to high-quality video production are barriers to visual content creation.

ROI 74

ROI Process News Content 74

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

Hosting 90

Hosting Eventful Tips Training 90

Pam Moore

JUNE 23, 2019

I speak and train all over the globe in both b2b and b2c markets. Prior to starting my own training and consulting agency, I spent 15+ years in corporate America working in startups to enterprise brands and focused mostly on enterprise technology, software, hardware and services.

Eventful 90

Eventful Tips Training Authentication 90

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. After college, I started my own company doing design and screenprinting.

Sports 52

Sports Communities Brands Company 52

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 121

B2B Software Social Media Survey 121