How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

Twitter and LinkedIn remain the top two social networks for B2B marketers. Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. ” For the most part, B2B marketers aren’t abandoning Twitter, nor should they.

B2B 214

The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

B2B 237

How to Turn B2B Prospects into Customers

Convince & Convert

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. That way, it creates a dialogue between your company and your customer, and you can find out their business needs.

B2B 155

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year.

B2B 219

11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

B2B 285

4 Examples of B2B Native Advertising

Oktopost

Yes, the ubiquitous native advertising companies Outbrain and Taboola are joining forces in order to better compete with Google and Facebook. More importantly, could this merger create new opportunities for B2B native advertising ? Why the Outbrain Taboola Merger is Significant for B2B.

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year.

B2B 142

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

Blogging for Startups: 10 Essential Tips to Make it Work

ProBlogger

Getting the word out about your startup is tough. To become a thought leader in your startup’s industry, and to generate quality leads through your blog, be sure to follow these ten essential steps to creating a blog presence that thrives in the crowded blogosphere.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. B2B teams tend to be more spread out.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. B2B teams tend to be more spread out.

12 Market Research Software Solutions Every CMO Must Know

Oktopost

Price: starts at $290 per month (startup), $12,000 per year (professional), $36,000 per year (premium). If you want to establish a stronger presence for your company on Facebook (and you should), Groups are an excellent place to start. B2B Marketing B2B Marketing Tools

The Thing About Disruption

Twist Image

B2B, B2B, small, medium and large enterprises. I often laugh when reading articles in places like Fast Company about these major brands, who insist that they could never be disrupted, because they are too busy, disrupting themselves. It's like asking newspaper publishers why they didn't embrace the Internet sooner or why companies like Yellow Pages allowed Google to overtake these mighty institutions. Uber didn't become another kind of taxi company. startup.

Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

Most people know Shopify as the company that just reported a 93% year on year growth. I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. startup.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

Top 8 Content Calendar Platforms

Oktopost

One of the hardest things about B2B marketing is that you’re trying to reach an audience that has customers of their own to market to and is reading the same blogs, following the same trends, and trying the same new approaches you are. Content Marketing B2B Marketing Tools

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

My Contribution at PaulWriter.com

The Marketing Blog

to contribute to their newly launched B2B portal www.paulwriter.com. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Personally, I've had the great pleasure of being able to grow my business from a small startup in 2000 to being acquired by WPP (the world's largest marketing and communications network in the world) to turning that business into a now-global brand called Mirum. With over 2000 employees in over 20 countries and under the WPP banner, I still get to travel the world and present on stage to businesses (small, medium, large, b2b and b2c). startup.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

We are looking for people who work in companies or nonprofits, large or small, local or global, B2B or B2C – but NOT freelancers, startups or self-employed Millennials, since the survey is basically about what you might change if you were in charge.

Survey 234

[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

We are looking for people who work in companies or nonprofits, large or small, local or global, B2B or B2C – but NOT freelancers, startups or self-employed Millennials, since the survey is basically about what you might change if you were in charge.

Survey 231

Top 10 Social Media Reporting Tools

Oktopost

People get caught up in numbers that seem great, but don’t seem to generate any additional value for the company. Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products.

Survey 203

5 Strategies for Success with Real Time Marketing

Oktopost

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

We are looking for people who work in companies or nonprofits, large or small, local or global, B2B or B2C – but NOT freelancers, startups or self-employed Millennials, since the survey is basically about what you might change if you were in charge.

Survey 169

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. My company had a physical booth in the exhibit hall, but we wanted to ensure we were able to have actual conversations with high-quality prospects. We’ll call the company “MegaCorp.”.

B2B 130

5 Hot New Trends in Social Media

The Social Media Incubator

In another contest, a travel company asked Pinterest followers to play a lottery. Now businesses can shine on LinkedIn, which will be particularly effective for B2B. Crowdfunding – Artists, entrepreneurial startups, and a number of other creative people and organizations are using sites like Kickstarter and Indiegogo to raise money for startups and new projects.

Trends 129

Using Social Media To Avoid The Fires

Jason Yormark

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Every company or organization needs to understand that a strong social media and communications strategy is not just about the short term benefits of building reach and influence. 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider.

A Very Special Social Pros: Announcing Your New Co-Host!

Convince & Convert

Yext is a leader in digital presence management software, and has developed a solution for companies to be able to manage their digital presence at scale. His title is deliberately vague, which he loves, so that he can nimbly shift focus when the company needs it. B2B & B2C.

30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned.

Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Monu Kalsi.

How Small Businesses Can Use LinkedIn to Grow

Mindjumpers

It is the best suited for companies which offer B2B consulting and have corporate clientele. When someone testifies for your business, it makes it more authentic and trustworthy which is especially important for startups.

How to Become a Social Media Manager: 18 Experts Share Advice

agora pulse

An experienced digital marketing professional who works with companies to enhance results from Digital Marketing. Mike Gingerich : Helping a company establish a powerful presence on social media and seeing that result in sales growth and brand loyalty is amazing!

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. Look before you leap, though: SEO is not a great option for every company.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

How to Be Your Own Ad Agency

Bill Hartzer

That said, all startups and long-term small businesses need to learn how to operate within their means. On the other hand, maybe you need to do some B2B advertising. You can even cut money by printing them yourself through an online printing company.

How To 154

The Definitive Guide to Instagram Stories

Socialmedia.biz

Moreover, how does Facebook, a platform used by millions of businesses to connect with their customer base, compare to Instagram in terms of content marketing for B2B and B2C brands?