Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year.

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The 12 Startups I’ve Invested In and Why

Convince & Convert

I mentioned that I am an investor in that company, and Chris said, “You are? Breather.com Buffer – Social Scheduling and Content Recommendations Probably the best known of the companies in which I’ve invested, due to their very large customer base and colossally popular blog.

Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide

Webbiquity SMM

So the question is–are there things that today’s B2B marketers can learn from history, specifically, the tremendous success of Facebook and the rise, fall and possible resurrection of Myspace? These differences can and should provide valuable lessons for B2B marketers.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. So that begs the question – what’s on the horizon specifically for B2B Marketers next year?

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How to Turn B2B Prospects into Customers

Convince & Convert

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. That way, it creates a dialogue between your company and your customer, and you can find out their business needs.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year.

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Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. B2B teams tend to be more spread out.

Small Business Lessons from B2B Brands with Amazing Content Strategy

Writtent Blog

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content.

Social Pros Podcast – Scott Monty, Ford Motor Company

Convince & Convert

This episode features Scott Monty , the global head of social media for Ford Motor Company. A very special guest on the show today, Mr. Scott Monty , Global Poobah of social media for a little startup in Detroit called Ford Motor Company. B2B teams tend to be more spread out.

The Thing About Disruption

Twist Image

B2B, B2B, small, medium and large enterprises. I often laugh when reading articles in places like Fast Company about these major brands, who insist that they could never be disrupted, because they are too busy, disrupting themselves. It's like asking newspaper publishers why they didn't embrace the Internet sooner or why companies like Yellow Pages allowed Google to overtake these mighty institutions. Uber didn't become another kind of taxi company. startup.

Is Your Brand Story Documentary-Worthy (Like Shopify)?

Twist Image

Most people know Shopify as the company that just reported a 93% year on year growth. I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. startup.

47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. 46% of B2B marketers say they’re not sure whether any social channels have generated revenue for their businesses.

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity SMM

Today, Tom Pick ( @TomPick ), Online Marketing Executive at KC Associates , who blogs at his award winning B2B Webbiquity , and I ( @ckburgess – Blue Focus Marketing @BlueFocus360 ) present 50 remarkable men on our 2011 #Nifty50 Top Twitter Men list.

3 Ways to Analyze Facebook Fan Page Traffic «

The Marketing Blog

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. Your brand has a Facebook fan page and you have a bunch of folks who like your company’s official ‘Facebook’ page. The solution has been created by a London based web-development company for further inputs you can read their detailed blog-post.

My Contribution at PaulWriter.com

The Marketing Blog

to contribute to their newly launched B2B portal www.paulwriter.com. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. Let us say, if you are a beverage company examples of some objectives could be: Attract my target audience and build a loyal fan base. I guess, it's an entrepreneur/ blogger fav topic to blog when starts a startup.

4 Ways To Lead With Authenticity In Uncertain Times

Twist Image

Personally, I've had the great pleasure of being able to grow my business from a small startup in 2000 to being acquired by WPP (the world's largest marketing and communications network in the world) to turning that business into a now-global brand called Mirum. With over 2000 employees in over 20 countries and under the WPP banner, I still get to travel the world and present on stage to businesses (small, medium, large, b2b and b2c). startup.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social.

[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

We are looking for people who work in companies or nonprofits, large or small, local or global, B2B or B2C – but NOT freelancers, startups or self-employed Millennials, since the survey is basically about what you might change if you were in charge.

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[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

We are looking for people who work in companies or nonprofits, large or small, local or global, B2B or B2C – but NOT freelancers, startups or self-employed Millennials, since the survey is basically about what you might change if you were in charge.

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5 Strategies for Success with Real Time Marketing

Oktopost

In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. Before we get into more detail with B2B, let’s look at a couple more successful B2C examples.

23 Outstanding Social Media Marketing Guides

Webbiquity SMM

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Pros 9 – Christopher S. Penn, WhatCounts

Convince & Convert

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Huge thanks to data-driven social media management software company Argyle Social for their presenting sponsorship, as well as Infusionsoft and Jim Kukral at DigitalBookLaunch. Explain to the folks at home why your company is called Argyle Social.

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity SMM

For example, what percentage of businesses maintain company blogs? 86% of B2B companies surveyed are currently blogging, along with 77% of B2C companies. 62% of B2B technology companies use a blog to market their products.

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[Please Share!] Are you a Millennial aged between 25-30?

SocialFish

We are looking for people who work in companies or nonprofits, large or small, local or global, B2B or B2C – but NOT freelancers, startups or self-employed Millennials, since the survey is basically about what you might change if you were in charge.

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How Small Businesses Can Use LinkedIn to Grow

Mindjumpers

It is the best suited for companies which offer B2B consulting and have corporate clientele. When someone testifies for your business, it makes it more authentic and trustworthy which is especially important for startups.

88 Expert Content Marketing Posts Worth Another Read

Webbiquity SMM

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity SMM

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. ” She was named B2B Magazine’s 2012 Digital Marketer of Year.

How a Solid Social Database Can Help You Close Sales

Convince & Convert

With another year upon us, B2B marketers are still struggling to reach the right buyers. My company had a physical booth in the exhibit hall, but we wanted to ensure we were able to have actual conversations with high-quality prospects. We’ll call the company “MegaCorp.”.

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5 Hot New Trends in Social Media

The Social Media Incubator

In another contest, a travel company asked Pinterest followers to play a lottery. Now businesses can shine on LinkedIn, which will be particularly effective for B2B. Crowdfunding – Artists, entrepreneurial startups, and a number of other creative people and organizations are using sites like Kickstarter and Indiegogo to raise money for startups and new projects.

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Using Social Media To Avoid The Fires

Jason Yormark

One of the biggest challenges in my new role at Strategies 360 is going from developing social media strategies for B2B & B2C to less product/service focused clients. Every company or organization needs to understand that a strong social media and communications strategy is not just about the short term benefits of building reach and influence. 3 Up & Coming Social Media Tactics Every Small Business or Startup Should Consider.

How the LinkedIn Algorithm Works And How to Make it Work for You

Hootsuite

According to LinkedIn’s Engineering blog , the algorithm also looks at the language of the post, and the companies, people, and topics mentioned in it. For this reason, the company has provided tips and best practices, which are included here, along with a few more from me.

The Silent Rise of LinkedIn to 500M Members: What Marketers Need to Know for 2018 [SSM069]

Buffer Social

” Now, as we close out 2017, it’s clear that LinkedIn is quickly becoming a force to be reckoned with in the world of B2C and B2B marketing. In the long-term, this will be a game-changer for marketers and brands in the B2B space.

A Very Special Social Pros: Announcing Your New Co-Host!

Convince & Convert

Yext is a leader in digital presence management software, and has developed a solution for companies to be able to manage their digital presence at scale. His title is deliberately vague, which he loves, so that he can nimbly shift focus when the company needs it. B2B & B2C.

30 Must-Read Growth Hacking Resources for Digital Marketers

Writtent Blog

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned.

22 Expert Guides and Reviews of 200+ Social Media Tools

Webbiquity SMM

6 Free Social Media Tools for Startups to Build a Strong Social Media Presence by Duct Tape Marketing. For smaller companies, Meshfire, Sendible, and Hootsuite lead the pack. And for the midsize company, Sendible, Meshfire (again), and Oktopost are leaders.

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50 Inspiring Tech Savvy Leaders Over 50

Janet Fouts

Rackspace’s Startup Liaison Officer, who grew up in Silicon Valley, brings you technology news, videos, and opinions. Helping companies Think Like a Rock Star & with a Southern accent. A Forbes Top 50 Social Media Influencer, blogger, B2B content marketing and inbound marketing, and social media strategist working with tech companies and B2B. Author (most recent book Macrowikinomics), consulting company CEO, Hammond B3 player.U You know what?

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Marketing Thought Leader: Monu Kalsi – VP, Head of Digital @ Zurich North America

Cody Ward

Head of Digital for Zurich North America ($13B company) leading a high-energy organization passionate about leveraging digital, strategy, marketing, and technology to create business value and drive our customer focused digital transformation journey. Monu Kalsi.

10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

Today, however, almost every company is involved in social media one way or another. A great social media community manager is able to ask the right questions to facilitate engagement and answer questions about the product, company, or industry.

Accelerate your PR with BuzzGain – a podcast with Mukund Mohan

Buzz Marketing for Technology

Much more than a Social Media monitoring solution, BuzzGain can help you reveal the influential voices and corresponding conversations that are happening about your product or service so that companies can listen, learn, and effectively engage in mutually beneficial relationships. And don’t miss out on the BuzzGain’s 15 day free trial offer - you can be accelerating your companies PR in matter of minutes! He has founded and successfully sold 3 startups before BuzzGain.

Which Channels To Focus On In Your Internet Marketing Strategy

Waxing UnLyrical

With so many options for Internet marketing, how does a company figure out which ones to focus on? There are no pat answers or secret formulas, because every company is different. Look before you leap, though: SEO is not a great option for every company.