Oktopost

APRIL 28, 2021

Derek even shares a story being “value shamed” by his team and the importance of being called out as a leader. During the last 6 years at SalesLoft, Derek has served as the leader of Commercial Sales, Account Management & SDR teams, helping define GTM strategy for all 3. Bringing the world’s top B2B marketing experts to you.

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B2B Startup Apple Team 94

Oktopost

OCTOBER 27, 2021

With over 20 years of sales leadership experience, Jason ‘s career is highlighted by building, developing, and enhancing successful sales teams. A B2B sales veteran, Jason is Oktopost ’s appointed VP of Sales, North America. Radically Transparent is a podcast geared towards the modern-day B2B marketer. Episode Summary.

B2B 62

B2B Apple Startup Hosting 62

Oktopost

AUGUST 12, 2021

Radically Transparent , is a podcast geared towards the modern-day B2B marketer. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B 118

B2B Apple Microsoft Startup 118

Writtent Blog

JUNE 5, 2013

To inspire you to a more original small business strategy that’s built to weather an era where literally every company blogs, Tweets, and pens eBooks, we’ve taken inspiration from some of the hardest-working companies on the block: B2B companiess with brilliant content. B2B buyer personas aren’t necessarily buttoned-up professionals.

Small Business 100

Small Business B2B Strategy Content 100

Oktopost

NOVEMBER 18, 2021

Over the course of his nearly 20 years of experience in marketing, Shawn believes an integrated approach to marketing plays a critical role within the revenue team. Shawn is also an active Forbes Councils Member contributing much insight to the B2B marketing community. Meet Shawn Herring. Read Shawn Herring’s latest articles here.

B2B 62

B2B Apple Marketing Startup 62

Oktopost

MAY 4, 2022

Watch the recording: Want to hear more from renowned B2B marketing leaders? Today, Andrew is proud of his award-winning video interview platform which is being used by startups and scale-ups to discover and develop incredible people across the world. Radically Transparent is a podcast geared towards the modern-day B2B marketer.

Social Media 69

Social Media B2B Apple Authentication 69

Oktopost

DECEMBER 15, 2022

Want to hear more from renowned B2B marketing leaders? Meet Cidney Falk , a leader in the Channel Partnerships team within the LinkedIn Marketing Solutions business. Cidney is flipping the script on what it means to enable her team and peers to accomplish more with less – while staying sane in the process. Episode Summary.

Collaboration 62

Collaboration Apple Sports Startup 62

Oktopost

OCTOBER 7, 2021

She also has experience working in large B2B hi-tech enterprises. She has served as a marketing mentor at the Advanced Technology Development Center in Atlanta, a startup incubator at Georgia Tech that helps technology entrepreneurs in Georgia launch and build companies. Julie has nearly a decade of cybersecurity marketing expertise.

B2B 62

B2B Apple Journal Startup 62

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

The Realtime Report

SEPTEMBER 13, 2022

So extreme and significant the anticipated e-Tail industry impacts of live e-retail video and the financial upside in kind, one player pioneering B2B software solutions in the space— Getbee —has realized a stratospheric start. The award-winning startup has also been recognized by the likes of Microsoft GrowthX and Expo2020 (The World Expo).

Retail 91

Retail Video Microsoft Loyalty 91

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. You can do this by having members of your sales team send follow up emails to your potential customers. Does your B2B business successfully convert prospects into customers?

B2B 60

B2B How To Case Study Startup 60

Oktopost

MARCH 18, 2021

We’re taking the plunge into re-imagining success with a digital transformation B2B legend. Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to B2B Marketing Now for free wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn.

B2B 62

B2B Apple How To Microsoft 62

Oktopost

APRIL 2, 2020

Good social media reporting helps cut through the clutter and puts the value front and center–something that is invaluable in B2B marketing, especially. However, it perfect for agencies, marketing teams, and small businesses across a variety of industries who have small budgets and are looking for a white labeled option.

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Report Social Media Tools ROI 126

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? Your Culture is Your Brand When you're a leader, your beliefs influence the beliefs of your team and shape the culture of your organization. So, it's important to embrace change and support your team's efforts to drive transformation.

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? Your Culture is Your Brand When you're a leader, your beliefs influence the beliefs of your team and shape the culture of your organization. So, it's important to embrace change and support your team's efforts to drive transformation.

Patterns 147

Patterns Energy Team Skills 147

Sprout Social

MARCH 10, 2021

Confession: Sprout’s Brand Creative and Social teams have a big ol’ crush on Zendesk. Which, when you think about it, is kind of incredible considering they’re a B2B SaaS brand. How do they create B2B SaaS content that feels “warm?” On the latest #ZendeskForStartups Sit Down Startup podcast: [link]. ?? Find the insight.

B2B 93

B2B Team Film Industry 93

Webbiquity SMM

JANUARY 23, 2024

To stay attuned to customer sentiments and turn them into loyal fans, implement a robust social listening program across your marketing, sales, support, and product development teams. Mehdi spends his spare time musing about startup growth strategies, personal productivity, and remote work.

Sentiment 142

Sentiment How To Analysis Trends 142

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? In this post, we’ll aexamine the types of companies that best suit real-time marketing ( including B2B ) and ways to do this effectively, so you get the most value out of your campaign. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Webbiquity SMM

MARCH 19, 2024

Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms. For “dry, boring” B2B companies unsure of how to create eye-grabbing visual content, a photo-sharing app like Instagram isn’t the most obvious social media platform.

B2B 170

B2B Company Instagram Cost 170

Pam Moore

NOVEMBER 14, 2017

It's our most popular service for startups up to Fortune 10 brands in both B2B and B2c markets. Need us to help train your team? We have been helping our clients adopt and implement an audience based marketing approach since we opened the doors 7 years ago.

Training 158

Training Marketing Small Business ROI 158

Sprout Social

SEPTEMBER 30, 2022

Along with lead generation, social selling allows you to drive additional revenue without expanding your sales team or ad budget. Your favorite social selling platform will vary depending on your company and industry, but since Chili Piper is a B2B Saas company, LinkedIn is a huge platform for them. “We You get the idea,” he explains.

Tips 133

Tips Authentication LinkedIn Groups 133

Pam Moore

FEBRUARY 17, 2023

How does it feel to stand certain and proud of all that you and your team has accomplished? Your Culture is Your Brand When you're a leader, your beliefs influence the beliefs of your team and shape the culture of your organization. So, it's important to embrace change and support your team's efforts to drive transformation.

Patterns 78

Patterns Energy Team Skills 78

Buffer Social

NOVEMBER 12, 2021

Beyond helping Russell and her team feel more connected and giving them the chance to learn from the best in the business, Russell expects these far-reaching connections will prove valuable as Made With Local sets its sights on expanding into the U.S. Latesha Byrd , CEO of talent development agency Perfeqta , has seen this firsthand.

LinkedIn 75

LinkedIn B2B Authentication Small Business 75

Pam Moore

DECEMBER 2, 2020

I started my first digital agency 10 years ago, after working leadership roles in corporate America Fortune 10 enterprise brands and technology startup companies for 15 years. Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results. Marketing Nutz Training and Consulting Can Help!

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

DECEMBER 2, 2020

I started my first digital agency 10 years ago, after working leadership roles in corporate America Fortune 10 enterprise brands and technology startup companies for 15 years. Often times the CEO and other senior executive leaders put massive pressure on marketing teams for fast results. Audience Analysis Worksheet. Need more help?

Social Media 78

Social Media Marketing Small Business Training 78

Pam Moore

AUGUST 7, 2018

Our agency works with brands across the globe, from startups to large enterprise brands. We work in both B2B and B2c and have found the challenges though different are often the same. I speak and train across the globe and work with businesses of all sizes, from startups to franchise organizations to Fortune 10 brands.

Social Media 149

Social Media Training Startup Social Networking 149

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. If you used to be a developer, share the new features your team is currently working on and what the roadmap is. Or, will you enlist your marketing team for help in either producing the content, scheduling it, and/or replying to comments?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

APRIL 26, 2022

that come from the members of a company’s C-suite or leadership team—not just the CEO. The NAACP’s social and PR teams work together with their CEO to create “Tweetments” that serve as official public statements and strengthen relationships with journalists. Looking for some must-follow B2B startup CEOs.

Strategy 87

Strategy How To Training ROI 87

Twist Image

AUGUST 12, 2016

I know Shopify since they were this scruffy little startup that my buddy, Harley Finkelstein , got involved with many years back, after trying to sell t-shirts online with their platform. It's amazing how powerfully it speaks to both their B2C and B2B models at the exact same time. and it's working. It's a real documentary. e commerce.

Brands 40

Brands Startup Retail B2B 40

Pam Moore

NOVEMBER 23, 2020

My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations. We recently just launched a new training academy, Social Profit Factor which helps small business, entrepreneurs up to Fortune 10 brands learn how to leverage social media to truly drive real business results.

Training 78

Training Marketing Consultant Template 78

Pam Moore

NOVEMBER 23, 2020

My training and consulting agency, Marketing Nutz works with organizations of all sizes from startups to Fortune 10 organizations. The importance of ensuring all team members and executives are speaking the same language. Buyer Persona Worksheets (editable worksheets for both b2b and b2c). Audience Analysis Worksheet.

Training 78

Training Marketing Consultant Template 78

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. The team is headed by Jessie Paul, who was previously the Chief Marketing Officer of Wipro’s IT business. The focus of the blog has shifted from that of a startup-centric one when it originally started in 2007. However, I still review some Web 2.0

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Pam Moore

JUNE 2, 2017

20+ years experience in B2B and B2c in varied industries across enterprise technology (hardware, software and services), beauty, education, risk management, real estate, manufacturing, ecommerce, franchising, hospitality and loads more. International keynote speaker, trainer and consultant to Fortune 10 brands, small and medium business.

Training 167

Training Communities Social Media Real Estate 167

Writtent Blog

FEBRUARY 14, 2014

Startup Marketing. This is a first-hand blog on startup growth and growth-hacking from the person who coined the term, Sean Ellis, the marketer behind DropBox and the CEO of Qualaroo (an awesome tool to collect insights we’ve just started using). Startup Lessons Learned. Growth Hacking: Lean Marketing for Startups.

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

APRIL 24, 2012

B2B companies are particularly suited for finding and producing statistically based content. The additional content was a hit with tech startups and small business owners who admire 37Signals’ culture and marketing savvy. Your sales team has a gold mine of field-tested value proposition tales at the fingertips. Stats Are Sexy.

Content 132

Content Case Study Marketing Survey 132

Convince & Convert

JULY 6, 2015

From there, he went to a web startup where he got his sea legs in coding. B2B & B2C. There’s a fair amount of convergence between B2B and B2C on social media today, as opposed to three or four years ago when you’d find consumers on certain platforms and organizations and professionals on others.

Hosting 60

Hosting B2B Startup Advertising 60