Buzz Marketing for Technology

FEBRUARY 16, 2010

But these days for B2B Marketers I think we need to take it a step further and say that “Content is Media&#. Building a solid content creation engine is critical to B2B marketers today. I think B2B marketers really need to think and act more like a media house themselves. Share this on Reddit. Can you stick to it?

B2B 187

B2B Content Marketing StumbleUpon 187

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. They’re not much different.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Why should execs be on social media?

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Sprout Social

NOVEMBER 19, 2020

As a provider of B2B software, Sprout’s frontline teams often get asked the question: what integrations and partnerships do you provide? Even prior to COVID-19 completely changing the way the world operates, the need for effective workflow tools within your social stack was paramount.

Reddit 105

Reddit Hubspot API Reputation 105

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Buzz Marketing for Technology

SEPTEMBER 22, 2010

It connects to AT&T’s network via your existing broadband Internet service and is designed to support up to five simultaneous users in your home. I quickly asked my social network if it was worth it and I got a unanimous YES back from my Twitter and Facebook connections. Share this on Reddit. Bravo AT&T!

iPhone 258

iPhone Reputation B2B Social Networking 258

Visually SM

AUGUST 19, 2020

But with so many social media platforms out there, how can your company make such a big decision? In this guide, you will understand why it is so important to have social media profiles for your business. If your brand doesn’t have a social media presence yet, it might be missing out on a lot of customers.

Social Media 130

Social Media Brands Reddit Platform 130

Buzz Marketing for Technology

APRIL 8, 2010

Integrating social media with the contact center is a great way to do that (click here to get a FREE copy of my next book Social Media and the Contact Center for Dummies ). 4) Respond like a person, not a company – try to resist the urge to automate the responses. Share this on Reddit. I say – don’t do it! Tweet This!

B2B 235

B2B StumbleUpon Digg Reputation 235

Buzz Marketing for Technology

JUNE 15, 2010

But focusing on the Extrovert angle for a second, I began to wonder if you need to be an extrovert to be in social media. Certainly internally in your organization you need to be an extrovert if you want to organize a Tribe or movement in your company to take on social media. Share this on Reddit. Share this on Facebook.

Social Media 207

Social Media Lurker Crowdsourcing Wiki 207

Webbiquity SMM

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. So how can you get the most out of this business-oriented social network?

LinkedIn 189

LinkedIn Tips B2B Findability 189

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 10 Stats About Social Media Demographics.

Social Media 100

Social Media Marketing Survey Metrics 100

Sprout Social

MARCH 8, 2019

When we talk about online social listening, we’re referring to social sites beyond “the big five” (Facebook, Twitter, Instagram, LinkedIn and Pinterest). Consider the sheer popularity of sites such as YouTube, Reddit and Quora. Brands should be able to monitor their presence across all social platforms.

Reddit 100

Reddit Tumblr YouTube Review 100

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

Buzz Marketing for Technology

MARCH 30, 2010

So do you have buyer personas at your company? Share this on Reddit. Can your social media activities cost you your job? Will Facebook replace your B2B Marketing email system? Tags: Advertising Crowdsourcing Facebook Marketing Social Media Social Networking Strategy behavioral targeting. Tweet This!

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Writtent Blog

JUNE 25, 2013

In the end, if your Twitter list isn’t among your go-to content creation tools and resources, curating a thorough list of thought leaders can give you a significant social media boost. There’s some serious pluses and minuses to Reddit. can tell B2B marketers precisely whether or not their content is targeted enough. Parse.ly.

Tools 91

Tools Content Blogger Curation 91

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 192

Social Media Committee Press Release Posterous 192

Bill Hartzer

JUNE 24, 2009

Zuberance , a Word of Mouth marketing company that provides an on-demand platform that enables B2B and B2C marketers to identify and mobilize their Advocates, generating leads and sales, is hosting a free webinar on June 24th (today) 11 AM Pacific Time about how to turn “word of mouth&# into actual sales. Share this on Reddit.

B2B 102

B2B How To Technorati Case Study 102

Webbiquity SMM

OCTOBER 25, 2010

social networking profiles, social bookmarking sites, other bloggers). Webbiquity B2B Marketing Blog). Keywords (6-8 core keyword phrases for your blog, e.g., “b2b marketing blog, SEO, search engine marketing, social media, SEM, online reputation management, content marketing, social PR&# ).

Directory 189

Directory RSS Sites Syndication 189

Buffer Social

JUNE 13, 2019

Social networks change and evolve, rapidly. In particular, we’re noticing an embrace of memes — that historically unpolished, yet highly relatable category of social media content. Curology, a skincare company, has the best of both worlds on its Instagram. so get your likes in now ? ? tikatheiggy. SparkNotes.

Meme 75

Meme Instagram Feed Feedly 75

Adam Sherk

DECEMBER 22, 2009

What types of stories gained traction (or were buried) on social news sites like Digg and Reddit? And while I focused on editorial sites, the same general approach works for e-commerce, B2B and any other category. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Trends 167

Trends How To Digg Press Release 167

The Marketing Blog

SEPTEMBER 7, 2010

43 pm 3 Ways to Analyze Facebook Fan Page Traffic Jump to Comments NOTE : I had recently scribbled my thoughts on Facebook Insights for India’s growing B2B marketing community www.paulwriter.com. When it comes to Facebook, the social networking platform is no different. Here is the version that is live on the website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

The Marketing Blog

AUGUST 3, 2010

to contribute to their newly launched B2B portal www.paulwriter.com. With this comes the opportunity; a chance for your company to engage with your prospects, identify and connect with people who would be interested in your product’s next offering. For more information, you can visit their website www.paulwriter.com.

Web 2.0 152

Web 2.0 Startup Metrics FeedBurner 152

Ignite Social Media

MAY 31, 2016

When we look at the channels that female and male millennials visit regularly, we see that the male audience is much more likely to visit the “micro-social networks” and/or messaging applications, such as LinkedIn, Reddit, WhatsApp, We Chat, Vine, and Yammer, than their female counterparts.

Yammer 60

Yammer Buy Social Networking Report 60

Techipedia: Tamar Weinberg

OCTOBER 7, 2010

Social Media Advertising Building your personal brand is about interacting with others and establishing your credentials. Logging onto social networks only to propagate self aggrandizing propaganda will turn off potential clients. If you ask me ‘do you do B2B marketing?’ That is not realistic. Answers Yahoo!

Brands 236

Brands Handbook MySpace Construction 236

Buzz Marketing for Technology

FEBRUARY 18, 2010

My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Share this on Reddit. Related posts: Social Search could it be a Google Killer? Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us. Stumble upon something good?

Social Media 117

Social Media Google Reader Delicious Tweetdeck 117

Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 114

B2B Research Sentiment Marketing 114

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Image credit: The Wonder of Tech.

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? 56% of Americans have a profile on at least one social networking site. Increase use of video marketing?

Social Media 229

Social Media Hubspot B2B Marketing 229

Buzz Marketing for Technology

JULY 7, 2008

That said, if you are a large company, it could take you 3-4 months just to coordinate calendars to get all the right people gathered! I think the same is true for the bevy of social tools. Social networking has hit a tipping point, but the channels will continue to ebb and flow. Content still is king.

Communities 117

Communities Groups Groups Social Media 117

Ignite Social Media

NOVEMBER 23, 2020

So, make sure your links work, that audiences are able to “check out as a guest” if possible, and don’t force them to purchase from the social networks only (as some people still don’t feel comfortable entering their credit card info on social media). Is Paid Social Media Worthwhile for Small Business Selling to B2B Audiences?

Advertising 187

Advertising Social Media Tips B2B 187

Buzz Marketing for Technology

DECEMBER 1, 2010

I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Tweet This!

ROI 258

ROI B2B Social Media Press Release 258

Buzz Marketing for Technology

DECEMBER 15, 2010

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? So let’s go through 3 Tricks to Maximize a Facebook Advertising purchase for B2B Marketers. Trick 2) Put the 20 top companies you want to target into the Workplaces field. Share this on Reddit.

Advertising 261

Advertising B2B Facebook Adwords 261

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. Source: mailerlite.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Webbiquity SMM

OCTOBER 27, 2010

Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Coordinate efforts.

B2B 175

B2B Social Media Marketing Microblogging 175

Buzz Marketing for Technology

APRIL 1, 2010

The question is – How many times do you need to hear something about a specific company to believe that the information is likely to be true? Share this on Reddit. Related posts: B2B Marketing: Trust + Community = ROI Trust is not a new thing when it comes to. B2B Marketing Content: Lure or Lasso? Email this to a friend?

B2B 252

B2B Content Press Release Marketing 252

Buffer Social

NOVEMBER 30, 2016

About this course: Have you ever wondered what it means to use social media effectively and ethically? This free course on “Social Media Ethics” provides the framework for social networking and engaging in ethical conversations online for all professionals and employees. PPC for lead generation and B2B.

Class 40

Class Skills Social Media Marketing 40