Oktopost

JULY 30, 2020

So many B2B deals closed, and so many connections made. Back in the B2B world, companies are increasingly shining a spotlight to online lead generation and engagement. So what exactly is a webinar, and why are they so crucial to your B2B strategy in 2021? Should you use a dedicated B2B webinar software?

B2B 98

B2B Platform Price Software 98

Oktopost

JANUARY 8, 2022

That’s why we created this B2B social media photo size guide. Use the dimensions listed here and the following guidelines to ensure you are displaying your company in the best way possible. Facebook’s profile photo will display at 170 x 170px and 128 x 128px on mobile. LinkedIn company page cover photo size: 1128 x 191px.

Social Media 144

Social Media Guidelines B2B Embedding 144

Webbiquity SMM

MARCH 28, 2011

B2B marketing executives, however, tend to be a bit more skeptical. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers. After all, four out of ten companies still ban access to social media sites from the workplace, and many more sharply limit its use.

B2B 190

B2B Social Media Comparison Discount 190

Webbiquity SMM

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. This landscape is in constant flux, which presents companies with a huge challenge in increasing their influencing power.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

MARCH 19, 2024

With a community of two billion monthly users, 90% of whom are used to communicating with brands in-app, Instagram has become one of the most effective marketing channels for B2C companies. Image credit: Georgia de Lotz on Unsplash At the same time, practically every B2B marketer has been wondering about the best social media platforms.

B2B 170

B2B Company Instagram Cost 170

Oktopost

JUNE 21, 2022

B2B companies are leaving money on the table by not exploring influencer marketing as a significant marketing component for their businesses. According to 74% of B2B marketers in a recent study, influencer marketing positively impacts a customer’s relationship with the brand. What is B2B influencer marketing?

Influencer 88

Influencer LinkedIn B2B Industry 88

Oktopost

OCTOBER 28, 2022

As an official LinkedIn Marketing Partner , Oktopost is dedicated to providing the best data and reporting tools to help you succeed on this key B2B social network. We’re pleased to announce LinkedIn Page Statistics, a new feature that affords you even better company page insights. And it just got even better. No more Alt+Tab!

LinkedIn 62

LinkedIn B2B Metrics Report 62

Oktopost

APRIL 30, 2020

A LinkedIn Event organizer either be an individual profile or a company; page admins can create events for company pages. The platform is widely used by B2B professionals, the feature is free to use, and if you’re organizing a virtual event every channel that can reach potential attendees is worth utilizing.

Eventful 128

Eventful LinkedIn B2B Microsoft 128

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. They start off supporting your problem statement, they move on to help inform the go-to-market and launch strategies. But it’s relatively new for B2B organizations. Everything! Click To Tweet.

Data 131

Data B2B Statistics Social Media 131

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. If you are a SaaS company, G2 is a great choice.

Tips 352

Tips Marketing Privacy Influencer 352

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Webbiquity SMM

FEBRUARY 23, 2016

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. Yet within the 50 largest global companies, not one CEO is active on Facebook. ” LinkedIn is tops for B2B marketing, but…not for advertising? 96% of B2C and and 88% of B2B companies use Facebook for marketing.

Social Networking 100

Social Networking B2B LinkedIn Instagram 100

Hootsuite

MARCH 11, 2020

Since then it’s grown into the Internet hub for brands, companies, and professionals of all stripes to connect, find talent, and share ideas. 30+ million companies use LinkedIn. 57% of LinkedIn users access the site using mobile devices. links, forms, video) to mobile. links, forms, video) to mobile. 75,000+: 45%.

LinkedIn 138

LinkedIn Social Media Marketing HootSuite 138

Oktopost

AUGUST 3, 2021

Metrics associated with your KPIs can inform every aspect of your B2B marketing strategy. Key metrics such as gross revenue, customer lifetime value, and market share help B2B marketers make the right data-driven decisions at every stage of their campaigns. . Many B2B marketers feel like they are swimming in an ocean of data.

B2B 62

B2B Marketing Metrics Adwords 62

Visually SM

OCTOBER 29, 2020

Why does every company need a social media strategy? Why does every company need a social media strategy? There are 3 main reasons why your company should use a social media strategy: alignment, engagement, and efficiency. How you present the information will affect how you distribute your content across social media.

Social Media 130

Social Media Engagement Strategy How To 130

Webbiquity SMM

DECEMBER 16, 2013

Line Up Your B2B Content with your Customer’s Goals by Business2Community. ** 5 STARS. 59% of B2B marketers consider blogs their most valuable channel. • 70% of buyers would rather learn about a company through an article rather than an advertisement. 59% of B2B marketers consider blogs their most valuable channel. •

Content 201

Content Marketing B2B Journal 201

Buzz Marketing for Technology

JUNE 5, 2013

According to a study by Google (who came up with the ZMOT concept), before deciding whether or not to buy: 50% of shoppers used a search engine to get more information on a product or brand. Having a good product and a solid awareness campaign is no longer enough; now there’s a more informed and discerning customer base to cater to.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Oktopost

SEPTEMBER 13, 2022

Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 Financial service companies that don’t have a social media presence risk being perceived as out-of-touch or even untrustworthy. This information can be used to create targeted marketing campaigns across various social media channels.

Platform 84

Platform Social Media Insurance Education 84

Oktopost

OCTOBER 19, 2020

This is a summary of our latest webinar “From the Experts: The Power of Social Engagement”, hosted with our good friend and partner, Jamie Lewis, Director of Business Development at Marketo Engage , an Adobe Company. How can they without their mobile numbers? Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. While employee spotlights generally focus on individual employees, they may also include information about an entire team. How did you find out about [company name]? Think about your format.

Social Media 109

Social Media How To B2B LinkedIn 109

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Given its utility, value, and reach, one might presume B2B event planners consider Twitter as essential as their mobile phones. Twitter is arguably the most flexible and capable social network for B2B marketers.

Team 160

Team Marketing B2B Eventful 160

MegaBytee

JANUARY 14, 2021

Megabyte is one of the best SEO companies in Dubai which is known for providing complete digital marketing services. Mobile Optimization. Almost 70% of the web traffic is due to mobile devices. Mobile users are growing rapidly. Examine whether your website is optimized for mobile or not. Make use of easy URLs.

SEO 52

SEO Mobile Engineering Statistics 52

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. A customer journey map is a visual representation of each point of interaction your customers have with your company. What is customer journey mapping?

Examples 104

Examples Template Templates How To 104

Oktopost

MARCH 20, 2021

The pandemic has left many companies feeling like they need to make up for lost time this year. More specifically, your company will need to adopt an agile and creative approach to strategic growth, a process commonly known as growth hacking. The caveat is, growth hacking only works if your company is open to experimentation.

Strategy 144

Strategy Metrics Process B2B 144

Keyhole.co

JANUARY 9, 2024

LinkedIn has emerged as a powerful platform for content marketing, particularly for B2B marketers. A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Convince & Convert

MAY 27, 2014

To date, there haven’t been many great examples of humor in B2B. Show Empathy: The Truth is Funny Connect on an emotional level by tying your company and offering to a real human challenge that your prospect has. In 2012, I wrote about a supply-chain management software company called Kinaxis.

Conversation 167

Conversation B2B Marketing GPS 167

Oktopost

APRIL 22, 2019

Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. In 2015, the average B2B nurture funnel was 12 months long with the full marketing and sales funnel taking about 512 days from lead to sale on average!

Software 101

Software Marketing Analytics B2B 101

agora pulse

AUGUST 29, 2018

However, this B2B powerhouse can be a potent addition to your toolkit. LinkedIn’s best analytics data is pretty much reserved for their Company Pages right now, and won’t be the same as what you can find for personal profiles. ” Next, you’ll be taken to the Company Page. Let’s talk LinkedIn.

Analytics 111

Analytics LinkedIn How To Report 111

Convince & Convert

JULY 7, 2014

I mentioned that I am an investor in that company, and Chris said, “You are? It’s probably silly, but I’ve long felt that what I do in that arena isn’t particularly relevant to Convince & Convert readers (or clients), which is why information about my investing and advising is now located on the JayBaer.com site.

Startup 168

Startup Crowdsourcing Badge B2B 168

Firebelly

OCTOBER 12, 2012

People read to gather information, learn important news, be entertained, and even get an education. They can take them on their mobile phones and share them with friends, which also makes them a valuable tool for content marketing and Internet marketing campaigns. Don’t get me wrong, writing is very important.

Picasa 156

Picasa Content Marketing Reputation 156

Webbiquity SMM

JULY 2, 2012

In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. ” Looking at the same sample of 40+ b2b technology websites used in the recent b2b mobile website strategy post here, the average for the first quarter of 2012 was about 39%.

SEO 188

SEO B2B Social Bookmarking Organization 188

Firebelly

AUGUST 8, 2012

A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text. If you’re a B2B marketer, then LinkedIn and Twitter will be your best bet.

Curation 194

Curation Publishing Content B2B 194

BeingOptimist

MAY 22, 2023

These technologies are already being applied to developing creative and captivating mobile applications that provide consumers with individualized experiences. This article will explain what AI mobile app development entails and why you need AI integration if you’re trying to enter this market and build an AI app.

Applications 40

Applications Mobile Team Data 40

Jon Loomer

OCTOBER 7, 2015

In particular, most advertisers have seen the issues with collecting information from users while on a mobile device. While costs to reach and get engagement tends to be cheaper on mobile than on desktop, getting the conversion is usually more expensive. Users can edit this information in the form if they choose.

Video 120

Video Insurance Facebook Automotive 120