Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. the companies you’re looking at could be high-paying customers with a respectable presence).

B2B 52

B2B Tips Brands Marketing 52

Oktopost

JUNE 19, 2020

However, there’s still untapped potential for chief executives to bolster their companies’ social media marketing by getting personally involved. 62% of CEOs post on the company website and 50% post internal messages on intranets or internal chat channels. Humanizing the Company. Sharing influencer-worthy content.

Company 125

Company B2B Loyalty Survey 125

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. In fact, a study by the International Data Corporation found that 75% of B2B buyers use social media to make purchasing decisions. This has made producing social media content a top priority for 95% of B2B marketers.

ROI 52

ROI B2B Social Media How To 52

Oktopost

APRIL 18, 2022

It’s no wonder that savvy B2B marketers are taking advantage of this popular and portable format to create value-packed audio programs. B2B podcasts are a powerful form of outbound marketing. A recent study of podcast audiences on LinkedIn found that 44% of senior-level employees listen to podcasts regularly. B2B Growth.

B2B 62

B2B Marketing Apple Hosting 62

Webbiquity SMM

MAY 23, 2011

Until recently, most social media case studies have focused on consumer brands. It’s not that B2B companies aren’t finding success in social media marketing, but more (in my experience at least) that they are less willing to publicly reveal their strategies for competitive reasons. Views of company videos.

B2B 190

B2B Social Media Case Study Study 190

Webbiquity SMM

JUNE 1, 2021

Be heavy on video content: If your company is a laggard in producing video content for your audience, this is the year to step up your game. Studies indicate that a potential lead needs to have a minimum of seven interactions with your brand to trust you enough for a transaction. Influencer marketing goes a long way.

Tips 352

Tips Marketing Privacy Influencer 352

Oktopost

NOVEMBER 14, 2023

She led the creation of an influencer marketing program at Rebtel and created the social media strategy which took Sinch organically from 4,000 to 110,000 followers in just two years. She recently became Senior Content Manager at Mentimeter, where she’s developing a new content and social strategy to take the company to new heights.

B2B 76

B2B Journal How To Apple 76

Oktopost

JUNE 18, 2019

The industries and markets that digital B2B businesses serve are undergoing constant, dramatic changes. Here at the halfway point of 2019, we’re getting a clearer picture of the B2B marketing strategies that are currently leading the pack. Strategy 5: Influencer and Co-Marketing. Strategy 3: Business-to-User Marketing (B2U).

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B2B Strategy Marketing Conference 96

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

JUNE 8, 2023

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. RESULTS : Studies from Meta discovered that the campaign generated a 7.1-point RESULTS : While the campaign was running, Meta carried out a brand lift study that revealed the ads generated a 4.5-point

Brands 130

Brands Facebook Influencer Campaign 130

Sprout Social

JANUARY 26, 2023

Or maybe through word-of-mouth from a friend , family member or trusted influencer. For example, a company may offer a discount or special promotion to customers who successfully refer their products to someone else. Or, they might partner with an influencer or offer an affiliate program to incentivize people to promote their products.

Discount 126

Discount Marketing How To B2B 126

The Realtime Report

OCTOBER 3, 2012

A recent study of 100 CMOs by Bazaarvoice reveals that nearly half of CMOs have used social data to make predictions or forecasts. ” Nearly 9 in 10 (89%) say social data has influenced their decisions. It includes executives in both B2B and B2C companies, and over 80% of members represent brands valued at over $50 million.

Bazaarvoice 184

Bazaarvoice Data Influencer Survey 184

Buffer Social

JULY 23, 2019

They say bigger is better … but in the case of influencer strategy , we think the opposite could be true. The latest data shows that micro-influencers, influencers with 10,000 or fewer followers, are getting the best results for brands and businesses. Understanding influencer marketing and micro-influencers.

Influencer 75

Influencer Strategy Marketing Survey 75

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. Related posts: B2B Marketing Content: Lure or Lasso? A recent Cone Inc.’s

B2B 206

B2B Engagement Marketing Sentiment 206

Oktopost

OCTOBER 28, 2019

How is becoming a minor internet celebrity going to help you close big B2B contracts with serious, technically-minded buyers? . If you want to engage with people online to talk about your company, your products, and the state of your industry, it makes more impact to back your words up with a credible personal brand.

B2B 69

B2B Brands Tips Notification 69

Keyhole.co

MARCH 20, 2024

As a B2B marketer, if you’re ignoring LinkedIn, you could be missing out on vital opportunities to connect with your audience and generate new leads. It’s no wonder why 40% of B2B marketers say that LinkedIn is the most effective channel for finding and converting high-quality leads. Review of selected LinkedIn monitoring tools 1.

LinkedIn 52

LinkedIn Tools B2B Price 52

Convince & Convert

APRIL 19, 2016

Four trends are converging to make influencer marketing an increasingly important part of any B2C or B2B marketing program: There is a glut of content being created, and breaking through the noise is more difficult than ever. Influencer Marketing Isn’t New. How Do You Measure Influencer Marketing – For Real?

ROI 60

ROI Influencer Nielsen Marketing 60

Convince & Convert

JULY 1, 2014

Not to mention, this bootstrapped company didn’t have a huge budget to grow off of. Do you have an awesome outreach marketing case study to share? Social Media Case Studies brand advocates grouphigh influence influence marketing influencer outreach readytalk social media case study summit club'

Case Study 164

Case Study Brands B2B Marketing 164

Webbiquity SMM

DECEMBER 10, 2013

Content marketing has become ubiquitous, with 93% of B2B marketers now using it. 93% of B2B marketers are using content marketing—but only 44% have a documented content strategy. ( B2B Marketing Insider ). 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”

Statistics 207

Statistics B2B Content Marketing 207

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. Click To Tweet.

Data 132

Data B2B Statistics Social Media 132

Convince & Convert

FEBRUARY 17, 2016

70% of companies will create more content this year (according to Content Marketing Institute). Consumers trust recommendations from real people overwhelmingly more than they trust advertising from companies (according to Nielsen, and others). Increasingly, the answer is to work with influencers and advocates.

Influencer 60

Influencer Marketing Nielsen Case Study 60

Convince & Convert

NOVEMBER 2, 2010

There’s no doubt about it, those of us tasked with enterprise-level B2B marketing have some incredible hurdles to overcome. Your job is to use social media to reach and influence decision makers at companies in your target space. Rocket content doesn’t even have to be read by BDMs to influence them.

B2B 115

B2B Bazaarvoice Content Influencer 115

Pam Moore

FEBRUARY 17, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace challenges, persevere through obstacles, and ultimately achieve their goals. The first person you must influence is yourself! Here's the deal: Your culture is your brand!

Patterns 148

Patterns Energy Team Skills 148

Pam Moore

FEBRUARY 17, 2023

According to a study conducted by Carol Dweck, a renowned psychologist at Stanford University, individuals with a growth mindset are more likely to embrace challenges, persevere through obstacles, and ultimately achieve their goals. The first person you must influence is yourself! Here's the deal: Your culture is your brand!

Patterns 147

Patterns Energy Team Skills 147

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales. Engage with your customers on social media.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few. 3. Millennials prefer YouTube over TV.

YouTube 111

YouTube Strategy B2B Marketing 111

Sprout Social

NOVEMBER 1, 2021

Oftentimes, when people think about brand advocates, they may think of external people, such as social media influencers. While this may be true, consider this: your employees know your company inside out and can lend a unique voice to your brand’s reputation. Company swag & merch. What is employee advocacy?

Training 124

Training Study Metrics Social Media 124

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. Though he writes about software startups, his advice applies to any B2B business. That way, it creates a dialogue between your company and your customer, and you can find out their business needs. Now, you have to close the deal and ensure that they become customers.

B2B 60

B2B How To Case Study Startup 60

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company. Use LinkedIn to research companies. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Keyhole.co

APRIL 2, 2024

For example, if you’re the CEO of a new startup company, you might be looking to generate leads to market free trials. You might also be interested in comparing your brand mentions against competitors and discovering relevant influencers to help you get the word out. We’ll expand on social listening metrics in the next section.)

Metrics 52

Metrics Sentiment Analysis Influencer 52

Keyhole.co

MARCH 28, 2024

It has 67 million companies, 133 thousand schools, and over 40 thousand skills listed. For example, you can share an article about how auto loans work on LinkedIn as a car financing company. See how a CEO of a BPO company uses hashtags for his LinkedIn post as an example: You can use hashtags for your LinkedIn profile and posts.

Hashtag 52

Hashtag LinkedIn Analytics SEO 52

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Ignite Social Media

MAY 6, 2021

It’s becoming more social overall – no longer are we constantly seeing whitepapers, case studies, webinar announcements, or other lead generation tactics clogging up our feed. This new tab on your LinkedIn company page seems like a great addition. Continue to share posts and articles – both personally and from a company page.

LinkedIn 202

LinkedIn Marketing Eventful Compete 202

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! Whether you're rocking the digital waves, dancing with influencers, farming or hunting for new leads, or building a business empire, two mega-questions are knockin' at your door. In a world of automation and robots… be the HUMAN! Hustling to get the juiciest ROI from your efforts?

B2B 78

B2B Exercises Remix Team 78

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Use creators and influencers in clever ways. But in order for these types of partnerships to be successful, you have to find the right influencers for your business and audience. View this post on Instagram.

Types 118

Types Instagram Brands Collaboration 118

Convince & Convert

APRIL 19, 2017

During my most recent exhibit at a B2B marketing conference in London, I met and spoke with lots of great customers, partners, and prospects. While the output of company content increased by 35 percent, content engagement decreased by 17 percent. On average, your employees are connected to 10 times more people than your company alone.

B2B 109

B2B Social Media Organization Study 109

Convince & Convert

FEBRUARY 2, 2015

Tweetable Moments Content is the blood that flows through all organs of the company. Carlos_Abler Tweet This Carlos Abler was given the opportunity to jump in as the “content czar” at 3M after he had been working for the company as a contractor in 2010. The rest is history.

Company 60

Company Content Marketing B2B 60