Hootsuite

JANUARY 4, 2023

Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. There’s also potential for building a sense of community, which creates brand loyalty. Community management. Create community and brand loyalty. Improve community engagement.

Social Media 79

Social Media HootSuite Marketing Social Networking 79

Waxing UnLyrical

JULY 11, 2016

Geeky Data Increases Customers and Loyalty. Why: “Rather than trying to use a silver bullet, B2B marketers need to take a holistic view of the buyer’s journey and apply the right marketing tactics (plural) to each phase of the journey,” writes Todd Ebert for Convince & Convert. Image: William Iven via Unsplash, CC Zero.

Report 100

Report Banking Metrics Loyalty 100

Sprout Social

JANUARY 12, 2022

Gymshark, Threadless and Casper are shining examples of brands that flourished thanks to community-building and word of mouth. Earn long-term brand loyalty. Encouraging conversations among your audience is central to building customer relationships and, in turn, brand loyalty. This is especially important for B2B brands.

Conversation 133

Conversation Review Marketing How To 133

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. The social networks simply provide a medium for brands and marketers to communicate in unique and personal ways with other human beings. Social Post.

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Template Templates Trends Content 167

agora pulse

APRIL 28, 2020

Are you hoping to become a social media manager, either for your own business or as a consultant to others? Founder of digital marketing and CX consultancy Convince & Convert. As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. About Jay Baer.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I wish that could be enough said.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

MARCH 8, 2012

I wrote a blog post today called, “ Fourteen Ways that New Facebook Betrays Small Business ,” and I feel like everything they announced last week is pretty nifty if you’re a larger company that has a staff and some social media consultants at your disposal. Forrester’s consulting division did a survey of over 100 V.P.

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Company Instagram B2B Survey 121

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. If you’re looking for appointment, restaurant, or consultation bookings, add Book , Reserve , or Get Tickets action buttons to your Instagram or Facebook profiles. Add a link to your bio. Personalize your offer.

Social Media 145

Social Media How To HootSuite Discount 145

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. No wonder 78% of buyers say that webinars helped them make B2B purchasing decisions.

Types 119

Types Video Content Case Study 119

Convince & Convert

MARCH 1, 2016

Through our consulting practice here at Convince & Convert, my colleagues and I discovered that customer service is being disrupted in the same ways and for the same reasons that marketing has been disrupted – mobile, Millennials, social media. There are B2B examples and B2C examples. please do so today at Amazon.

Posterous 60

Posterous Case Study Buy Research 60

Oktopost

SEPTEMBER 24, 2019

Even when your company is engaged in good corporate citizenship in the real world, acting with integrity, and giving back to the community, it’s not going to count for much until people start talking about it on the internet. Foster a culture of openness with your customers, workers, and community. Get Google on Your Side.

Reputation 84

Reputation Press Release Airlines Construction 84

Keyhole.co

AUGUST 10, 2023

It attracts relevant opportunities, such as speaking engagements, consulting inquiries, and partnership proposals. This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. What does all this mean for your brand? Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

It attracts relevant opportunities, such as speaking engagements, consulting inquiries, and partnership proposals. This fosters community and interaction within your network. Not only does it create a sense of community, but it also provides social proof. What does all this mean for your brand? Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

MAY 5, 2010

So, Lisa Beatty build JaneNation.com , a new opinion, information, and idea community just for women, that launched recently at the Marketing to Women conference. There are blogs, forums, quizzes, polls, and sisterhoods (micro communities based on women’s life stages like “caregiver&# or “widow wise&# ).

Social Media 127

Social Media Case Study Strategy Study 127

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] unmarketing Thanks a lot Jay. Im Jay Baer.

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Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. The B2B prospect hanging out on Facebook Sunday night behaves differently and has different information needs than the same person reading e-mail on Monday morning. Im Jay Baer.

Social Media 124

Social Media Social CRM Strategy Consultant 124

Hootsuite

AUGUST 14, 2023

This student is interested in the early modern period, has a good understanding of statistics and data analysis, and wants to explore options in education or consulting. They do not excel at writing, but they have excellent communication skills.” Write an article about the power of community and how it can help people in need.

Products 93

Products Real Estate Tourism Fashion 93

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. Content without community, without approachability, without humanization and kinship is ineffective. Of course, content alone is not the answer. link] Joe Pulizzi Really enjoyed this read Jay.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

SEPTEMBER 21, 2010

Awareness, Sales, or Loyalty? Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Social media strategy consulting details here. The elevator pitch is dead. What’s the Point?

Social Media 168

Social Media Strategy Consultant Conference 168

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing. Online consumers are savvy and being open and communicative is vital to reputation management. Highlight the company’s long-term commitment and that of its supporters and partners.

CSR 139

CSR Social Media Strategy Consultant 139

Convince & Convert

JULY 28, 2010

link] [link] Hot In Marketing 5 Ways to Turn Helpfulness Into Marketing Greatness | Blogging and Content Creation | Social Media Consulting – C. There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty.

Social Media 151

Social Media Strategy Consultant B2B 151

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 152

Social Media Strategy Consultant Web 2.0 152

Convince & Convert

JUNE 24, 2010

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. That mission, to add value to the communities they reach, is the heart beat of social. That’s just a brochure in 140 characters. Instead, let your customers in on the secret. Im Jay Baer.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Diva Marketing Blog

JUNE 10, 2009

Social Media marketing seems like an oxymoron at first, but I think it really just means building a community around a common interest and making a product relevant and interesting- not just trying to sell something. We service clients of all sizes in both the B2B and B2C spaces. What does social media marketing mean to you?

Social Media 53

Social Media Real Estate B2B WordPress 53

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. link] [link] Hot In Marketing 14 Things I Think I Think About Social Media | Blogging and Content Creation | Social Media Consulting – Convi. The reviews business will be transformed by geo-location.

Social Media 136

Social Media Consultant Video Strategy 136

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. That experience made me explore different industries, which lead me to B2B PR.

Social Media 113

Social Media Strategy Influencer Education 113

Convince & Convert

APRIL 14, 2010

Then, strategize ways you could make those problems disappear by providing better content (as with Geek Squad), faster response (as with Nationwide), or better access to help (as many companies are doing by launching online customer support communities using Get Satisfaction or other systems). It is all about SERVICE for them.

Social Media 130

Social Media Consultant Health Care Questions 130

Convince & Convert

JULY 14, 2010

In serving in the capacity of a consultant, colleague or employee, it is not my role to try and change that vision, it’s to execute that vision and make it reality. There is no question social media does an organization good, just persevere and know there is a vibrant community there to support your work. Excellent post.

Social Media 137

Social Media Strategy Metrics Organization 137

Sprout Social

JANUARY 9, 2017

Managing these communities takes knowledge and a fair share of hunches. This means branding yourself is essential to awareness, loyalty and reach. According to Stone Temple Consulting, of the more than 2.2 Promoting content at the right times can make all the difference especially for B2B brands. are active.

Social Media 40

Social Media Instagram LinkedIn Social Networking 40

Convince & Convert

AUGUST 10, 2010

Cheers, Sheldon, community manager for Sysomos [link] 40deuce I agree that influence mining will definitely be a huge thing in the next year or so. However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will be interesting to watch. It will be interesting to watch.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. B2B Social Media Example: GE MarkNet by Social Media B2B.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Convince & Convert

APRIL 28, 2010

2- So what we do for clients is we would identify the 100's to 10 000's relevant and influential people in a given community (topic/vertical/ around a passion) and 3- Then we would map back their customer database. You may be influential in social media and your children more in “Avatar&# or &# gaming&#. Im Jay Baer.

Social Media 150

Social Media Strategy Influencer Social CRM 150

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. The Elite Program is a way for the Yelp to reward its most passionate users for making their site “funny, useful and cool&# by providing them with exclusive offers and members only events.

Social Media 130

Social Media Strategy Influencer Case Study 130

Convince & Convert

FEBRUARY 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You Know Your Customers Enough to be a Social Media Hit?

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Also, may I ask, how have you handled this sort of a response for a client that you have consulted with?

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 8, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. I have connected via the VGB cable but the RGB does not get any signal. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

iPad 138

iPad Content iPhone Wireless 138

Convince & Convert

APRIL 22, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Media Too Big For Its Britches?

Social Media 130

Social Media Social CRM Loyalty Web 2.0 130