Sprout Social

JANUARY 20, 2021

B2B buyers have a lot to consider on their path to purchase, and that path is not linear or simple. In fact, 77% of B2B buyers say their latest purchase was very complex or difficult. This is why B2B market research is critical. Market research helps companies to: Understand and build B2B buyer personas.

B2B 113

B2B Research Sentiment Marketing 113

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Penn , the Director of Inbound Marketing for enterprise email company WhatCounts. Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). Explain to the folks at home why your company is called Argyle Social. This episode features Christopher S.

B2B 120

B2B Software Social Media Survey 120

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

Case Study 99

Case Study Wiki Software List 99

Koka Sexton

DECEMBER 20, 2009

I work for a growing software company and they don’t have much of a footprint in the social media world. Like many companies, they didn’t know the difference between Twitter and a blog or that Facebook was for more than keeping in touch with their friends and family. That is until recently. That someone was me.

List 96

List Social Media Case Study Wiki 96

Social Media Strategies Summit

NOVEMBER 28, 2022

While there’s a time and place for snappy copy and abstract imagery, sometimes the best-converting Facebook ads are also the simplest, as demonstrated by this example from the travel comparison website KAYAK. Facebook is traditionally seen as a consumer-facing platform, but it still has a lot to offer B2B brands. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? What formerly was the sole bastion of the media, is now also a company bailiwick. Consider a company like Kodak. Comparisons with other products in the category. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers.

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JUNE 24, 2010

Sure, you can tell your company story ad infinitum in social media, but ultimately you’ll benefit so much more if you can make your customers part of your marketing team. Show them aspects of your company that they didn’t already know. Interesting read and comparison. Interesting read and comparison.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

SEPTEMBER 21, 2010

I’ve started a comparison chart, based only on my own experience and opinion, for you to use and update as you see fit. If a company wants to really reach at a local level a large “branded&# presence needs to be broken down to local pages or profiles. . • How much time will you be able to allocate to this project?

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. Your company needs to be part of that conversation.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

AUGUST 10, 2010

Influence mining makes the old school, direct marketing notions of sorting consumers by purchase history seem dinosaurian by comparison. JB : How are companies incorporating influence metrics into their marketing? JB : In addition to influencer outreach, how can companies engage in influence mining for customer service?

Social CRM 133

Social CRM Influencer Klout Social Media 133

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Convince & Convert

JUNE 3, 2010

link] [link] Jason Never underestimate how far showing a little humanity instead of towing the company line can go towards setting things right. I think the banks/financial institutions should be included in your comparison. DJ Waldow Director of Community, Blue Sky Factory @djwaldow [link] DJ Waldow Really, Jay?

Social Media 156

Social Media Strategy Consultant Social CRM 156

Oktopost

APRIL 24, 2023

These days, competitor research is a lot more complicated than walking out of your corner store and into the corner store at the other end of the street to see what deals they’re running, or renaming your business Platinum Star Taxis because the other big cab company in town just rebranded as Gold Star Taxis. Is it more? You should.

Analysis 62

Analysis Sentiment Statistics B2B 62

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? Which network drives half of all social traffic to B2B websites and blogs? Business 2 Community ). B2B Marketing Insider ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

MAY 11, 2010

I also like to look at search data, both the searches that people are conducting about your company on Google ( use this free keyword tool ), (insert Google keyword tool screen shot) and the searches conducted on your Web site (assuming you have a search function). Or, you could survey Web site visitors, gathering data in real-time.

FAQ 137

FAQ Content Consultant Social Media 137

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. She has some great comparisons. This post is really poetry, as are all his other writings and blog posts.

Marketing 265

Marketing SEO Journal Engineering 265

Mindjumpers

AUGUST 11, 2010

Word of mouth marketing has found a strong partner in social media which further emphasizes more personal and relevant relations with clients, prospects, brand advocates and communities. Various studies indicate that people talk to others about products and companies via e-mail. Participate as a person and not as a company.

Marketing 171

Marketing Module Forums Social Networking 171

Keyhole.co

NOVEMBER 4, 2020

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands to manage, monitor, and measure all of their social media activities from a single platform. As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t.

Analytics 105

Analytics Social Media Tools Price 105

Sprout Social

JULY 26, 2019

Knowing them will help you improve your communications with team members and followers alike. Mostly used on Twitter and Instagram.You’ll typically find users and companies asking followers to “DM for inquiries” as you can see in the screenshot below. B2B – Business to business. CMGR – Community manager. PV – Page views.

Social Media 112

Social Media Software CPM CPC 112

Buzz Marketing for Technology

JUNE 27, 2008

Weve written about a number of companies that employ crowdsourcing to produce their product or service here on ReadWriteWeb, but in this post well specifically look at companies that allow you to leverage the crowd to get something done. Fixya is a question and answer community, in which people ask and answer technical support queries.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

JULY 22, 2010

According to a recent Social Media and Online PR Report from Econsultancy , 86% of companies surveyed planned to spend more on social media marketing in 2010, but only 25% say they have gained “real, tangible value&# from the medium.

Social Media 128

Social Media Strategy Influencer Case Study 128

Keyhole.co

FEBRUARY 13, 2022

These are critical features to look out for when making social media analytics software comparisons. Oktopost is focused on helping B2B brands manage, monitor, and measure all of their social media activities from a single platform. As Neil Patel says, “This tool (Keyhole) does a lot of things others can’t. Price: Free — $79 per month.

Analytics 52

Analytics Social Media Tools Price 52

ProBlogger

JULY 11, 2012

This guest post is by Heather Baker of the B2B PR Blog. When I launched my first blog, the B2B Guide to Social Media , in 2010, my strategy for building its readership relied heavily on blind faith. Firstly, it covers a niche (B2B PR rather than PR in general). Here’s how I did it.

B2B 41

B2B StumbleUpon Research Analytics 41

Convince & Convert

JULY 8, 2010

Great post and comparison of the media phenomenon, vampires [link] Jane Cooke It is still the most convenient medium for typing out private conversation. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

RSS 128

RSS Research B2B Consultant 128

Convince & Convert

MAY 20, 2010

The first is the experimental, dip the toe in the water approach whereby a company begins a modest collection of initiatives to get familiar with the morays and methods of social media. Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

SEPTEMBER 1, 2010

Swept up in a frenzy created by mainstream and business media, companies rush to adopt the hot new thing, to ensure that the competition doesn’t have some sort of secret weapon. What I’d hear over and over again from companies that had bought online ads in the early days was “ We tried that once. Resources deployed.

Social Media 120

Social Media Consultant Social CRM eBook 120

agora pulse

NOVEMBER 10, 2016

However, in this newer age of digital marketing, many companies are neglecting to design their marketing strategy with the differentiation between B2B and B2C marketplaces. Imagine that B2B is like LinkedIn and B2C is like Facebook. B2B audiences have an obviously distinct purpose in mind: to make money. Image Source.

B2B 119

B2B Marketing Loyalty Comparison 119

Convince & Convert

FEBRUARY 9, 2010

Social media relies on the premise that we’ll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That’s why it’s more important than ever for companies (in social media or otherwise) to embrace the truth. A survey of 4,875 adults (500 U.S.)

Social Media 119

Social Media Strategy Survey Social CRM 119

Convince & Convert

JUNE 30, 2010

If we’re not using the available data (made even richer by the coming ubiquity of “like&# ) to boost relevancy of our social and email communication, our fans will gravitate toward companies that are. Because relevancy = respect. It’s time to start thinking about social media the same way.

Social Media 128

Social Media Strategy Automotive SEO 128

ProBlogger

FEBRUARY 18, 2019

Craig is the founder of PodcastMotor, the company that edits every episode of this podcast, apart from the first few episodes. Their blog content is so great, this company really knows what they’re doing, and then ultimately become customers. If you don’t have a community of some sort, it’s really worth looking into.

How To 44

How To Hosting Apple Questions 44

Convince & Convert

APRIL 8, 2010

I have found this to be a poor comparison. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Cool, and a difference-maker, but not 100% transformative. Most of the chatter leading up to the iPad’s release was around how would it perform against standard computing tasks. All rights reserved.

iPad 136

iPad Content iPhone Wireless 136

Convince & Convert

SEPTEMBER 21, 2010

The one downside is Kodak’s built-in video software pales in comparison to Flip’s, forcing me to use iMovie on the Mac, which I can barely tolerate. Google Alerts Like most marketing professionals, I have several Google Alerts set up for my name, my company name, and topics of interest to me.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. The difference is that it’s virtual.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily.

Social CRM 145

Social CRM Twitter B2B CoTweet 145

Convince & Convert

APRIL 27, 2010

But what makes Randy exemplary is a simple lesson that every company should reconsider – he relishes the description. We have a new biscotti, terrific with coffee or Bailey’s and coffee, from a company ironically owned by Interbev, the European brewers that purchased Anheuser-Busch, which is based here in St.

Social Media 131

Social Media Strategy Airlines Types 131

Buffer Social

DECEMBER 6, 2023

  Since then, I’ve been posting, engaging, commenting, sharing, messaging, and interacting on a near-daily basis — slowly but steadily attracting my tribe of B2B marketers.    An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.

Analysis 88

Analysis Twitter Meme Hashtag 88