The Realtime Report

APRIL 13, 2023

However, successful business-to-consumer (B2C) companies spend between 14% and 17% of their gross revenue on marketing, while business-to-business (B2B) companies spend between 8% and 12%. More than dollars spent, businesses that track marketing return on investment (ROI) outperform those that don’t.

Marketing 172

Marketing ROI Small Business Yahoo 172

Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Oktopost

NOVEMBER 9, 2023

B2B advertising expenditures in the United States totaled $32 billion in 2022, an increase from the $28.9 Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? Source: Titan Growth B2B marketers have various options to reach their target audience directly through paid media.

Examples 62

Examples B2B ROI CPA 62

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 103

Influencer Marketing Collaboration ROI 103

Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Collaboration. Maximizing the Reach of Brand Messages. Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Webbiquity SMM

JUNE 1, 2021

That’s a 44x ROI. Done wrong, you will end up spending significant dollars to generate little if any ROI. There’s no better option than collaborating with a macro influencer to drive massive new traffic. Hordes of bloggers may want to collaborate with you for the sales commission.

Tips 352

Tips Marketing Privacy Influencer 352

Sprout Social

APRIL 25, 2024

These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. If you’re also looking for that level of collaboration this year, you need to clearly define roles and responsibilities for the channel. Get the template 18.

Template 106

Template Templates Social Media RFP 106

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 71

B2B Campaign Statistics Data 71

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. B2B brands are improving revenue through smarketing.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Oktopost

SEPTEMBER 14, 2023

To retain these customers, businesses need to adapt to prove their value and the impact they can have on their customers’ ROI. The rules of B2B buying have changed, and to succeed in this economy, one thing is clear: businesses must adapt to survive. And this is even more apparent in the B2B buyer world.

B2B 62

B2B Campaign Statistics Data 62

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership. The role of chief marketing officer (CMO) is changing dramatically.

ROI 93

ROI Cost B2B Organization 93

Oktopost

MARCH 2, 2020

Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. But, that’s consumers not B2B. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing. What about manufacturing?!” Define your audience .

B2B 139

B2B Marketing Construction Committee 139

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Being in a constant time-crunch means opportunities for collaboration and ‘going the extra mile’ are rarely available. The solution? The solution?

Publishing 87

Publishing Social Media Film B2B 87

Oktopost

JANUARY 11, 2024

2) Oktopost Oktopost is built specifically for B2B marketing teams, enabling you to streamline social media management with one platform. It also offers comprehensive social media analytics reporting to help you showcase the ROI of your social media efforts and continuously improve your content to engage prospects.

Tools 62

Tools B2B Hubspot Analytics 62

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. This is one of the more tangible metrics for measuring ROI, as it directly relates to generating sales leads.

Metrics 191

Metrics Content Marketing ROI 191

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 98

Social CRM B2B How To Patterns 98

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Collaborate with other brands. We're talking to you too, B2B brands. Fans beget more fans.

Strategy 128

Strategy Brands Hubspot Survey 128

Oktopost

DECEMBER 22, 2019

Oktopost specializes in social media management for B2B companies. For B2B companies, which often overlook social media marketing, Oktopost can help them them not only track brand mentions but also demonstrate how those mentions and social engagements impact sales opportunities. Meltwater. . Join the conversation.

Tools 116

Tools B2B Sentiment Notification 116

Sherrilynne Starkie

FEBRUARY 13, 2018

LinkedIn’s Sales Navigator is used by millions of companies, both B2C and B2B. This means finding opportunities, collaborating on campaigns, sharing content and audience insights. With a daily review of insights, a consultant can adjust strategies and tactics, on the fly, to improve campaign return on investment (ROI).

Consultant 265

Consultant Social Media Drupal Content management systems 265

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Oktopost

OCTOBER 10, 2022

Why is Brand Visibility Important for B2B? Why Is Brand Visibility Important for B2B? Visibility is vital for B2B marketing because it helps build your credibility and trust in the eyes of potential customers. With that in mind, visibility is an important investment for B2B brands that want to reach more customers.

Brands 78

Brands B2B SEO Influencer 78

Social Media Strategies Summit

FEBRUARY 18, 2021

This also extends to your influencer collaborations on social media. Collaborate with influencers from your niche to further solidify your efforts. Use these trends to stay ahead of the competition and boost your social media ROI. Here are some similar articles you might enjoy: – 10 Ways to Boost Your Social Media ROI.

Trends 193

Trends Social Media Authentication Instagram 193

Convince & Convert

JUNE 7, 2017

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. The bigger the brand, the harder it is for B2B vendors to stand out.

Campaign 149

Campaign Marketing B2B Conference 149

Buzz Marketing for Technology

NOVEMBER 9, 2011

Social Media has hit the mainstream these days but the big concern on every product marketer’s mind has been how to justify the ROI? A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. Collaborate with your customers.

Social Media 198

Social Media Jive ROI Press Release 198

Oktopost

JULY 18, 2023

An individual – the decision-maker behind a key B2B brand that falls into your target market – publishes a LinkedIn post detailing their recent difficulties with extracting a worthwhile ROI from email marketing. Here’s a simplified scenario for social listening. What do they want?

B2B 62

B2B ROI Social Media Sample 62

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Consider that 36% of marketers say they struggle with cross-team collaboration.

Team 107

Team B2B Platform Analytics 107

agora pulse

NOVEMBER 10, 2020

With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Then add helpful findings, such as competitive analyses and ROI calculations. Overview of 45 Social Media Analytics Tools.

Analytics 179

Analytics Social Media Tools Price 179

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work.

Team 106

Team Hubspot Marketing SMS 106

Sprout Social

APRIL 13, 2017

Determining the Value of an Influencer Collaboration. First, you need to identify your brand’s goals and objectives for partnering with an influencer for a marketing campaign or content collaboration. Think about what you are looking for the influencer’s audience to do as a result of the collaboration. Not to worry.

Influencer 97

Influencer Social Media Nielsen Collaboration 97

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

Examples 100

Examples Template Templates How To 100

Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 110

Analytics Sentiment Analysis Patterns 110

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Collaboration is the best ticket to success. And content is the key to reaching them.

LinkedIn 111

LinkedIn Tips Curation Training 111

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Pam Moore

DECEMBER 21, 2020

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Does this sound familiar?

Social Media 78

Social Media Template Templates Marketing 78

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. Team members can also comment on the updates to engage with others from your company.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76