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Seven Essential Digital Marketing Tips for 2021 (And Beyond)

Webbiquity SMM

That’s a 44x ROI. Optimize your site for a mobile-first audience: Your website is almost always the first encounter that your audience has with your brand. Done wrong, you will end up spending significant dollars to generate little if any ROI. Hordes of bloggers may want to collaborate with you for the sales commission.

Tips 354
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3 Crazy Account-Based Marketing Campaigns That Actually Worked

Convince & Convert

B2B companies have an attention problem. Instead of the traditional “spray-and-pray” mindset so common in the B2B world, account-based marketing is when marketers use a more personalized approach to target one company, one department, or even one individual. T-Mobile, the Reception We Were Looking For. Click To Tweet.

Campaign 149
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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. Pro tip: If you have distinctively different personas—such as, if you serve both a B2C and B2B market—set up different customer journey maps. Miro, a collaborative online whiteboard for teams, created the above map with a bank in mind.

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7 Steps to Develop a Profitable Social Media & Digital Marketing Plan [podcast]

Pam Moore

Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. . Take Action: Download my Buyer Persona Template Pack (editable templates for B2B and B2C). Does this sound familiar?

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5 Alternatives to LinkedIn Elevate for Superior Employee Advocacy

Socialmedia.biz

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. Team members can also comment on the updates to engage with others from your company.

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The Nifty 50 Top Women of Twitter for 2011

Webbiquity SMM

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279
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10 Tips for Success with B2B Marketing on Twitter

Oktopost

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 152