Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. B2B brands are improving revenue through smarketing.

Collaboration 74

Collaboration Marketing Team Hubspot 74

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. Here are five ways to build a collaborative, trusting partnership. The role of chief marketing officer (CMO) is changing dramatically.

ROI 90

ROI Cost B2B Organization 90

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing.

Social CRM 98

Social CRM B2B How To Patterns 98

Oktopost

DECEMBER 22, 2019

Awario includes dedicated features for influencer marketing and reputation management, and its users have lots of positive things to say about how it facilitates market research and customer engagement. Oktopost specializes in social media management for B2B companies. Meltwater. . Join the conversation.

Tools 116

Tools B2B Sentiment Notification 116

Social Media Strategies Summit

FEBRUARY 18, 2021

So, make sure that your social media content is more relevant to your audience than promotional. This also extends to your influencer collaborations on social media. So, make sure that you use social media to effectively showcase your products and their features in a natural way. All the best!

Trends 193

Trends Social Media Authentication Instagram 193

Sprout Social

JUNE 28, 2023

Automation also breaks down silos and smooths out collaboration within your team, and beyond. Marketing automation tools also assist with lead scoring, generation and nurturing, as well as measuring the ROI of campaigns. Enhanced ROI on staff costs: Employees spend more time on critical business tasks rather than repetitive work.

Team 103

Team Hubspot Marketing SMS 103

Sprout Social

MAY 25, 2022

Have you test-driven the Sprout Social Salesforce integration yet? There’s a reason why more and more companies are linking their CRMs with social media management tools like Sprout. Social media and customer relationships go hand in hand. This rings true for B2B and B2C alike.

Team 104

Team B2B Platform Analytics 104

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Internal Collaboration: Work closely with other departments within the organization, such as sales, customer support, and product development, to gather insights.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

JANUARY 9, 2024

Business applications of AI analytics Companies use AI analytics to derive a stronger return on investment (ROI) from their social and digital data, while championing productivity and growth through intelligent automation. Take advantage of AI-enabled automation to optimize and see the ROI of your social and digital data.

Analytics 107

Analytics Sentiment Analysis Patterns 107

Visually SM

JULY 27, 2020

In this day-to-day task, a social media manager has a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The good news is that as social media has grown up, so have the tools available to help you master it. They can be highly valuable for marketers!

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. Sadly enough, even though social selling is proven to increase company revenue by upwards of 16% , 3 in 4 sales reps don’t implement the strategy. According to the same survey, 84% of company decision-makers are using social media to support a purchase decision.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Sprout Social

FEBRUARY 5, 2020

Social listening isn’t just for marketers and social media managers—it’s a valuable source of business intelligence that your whole organization can leverage. Once you start collaborating and finding out the goals and challenges of other departments, you can create a listening strategy that yields long term ROI.

Tools 87

Tools Sentiment How To Team 87

Socialmedia.biz

JULY 23, 2017

Over the years LinkedIn has released several useful features and tools that have helped distinguish the platform as the go-to social network for business. While the other popular social networks only seem to be copying each other ’s latest top functionalities, LinkedIn stands apart in this regard.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Oktopost integrates with Hubspot, Salesforce, SugarCRM, and other popular sales platforms to help you maximize the impact of your social media efforts. Social media management Not all brand marketing tools focus on social media.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game.

Social Media 117

Social Media B2B How To ROI 117

Buffer Social

AUGUST 8, 2017

Thankfully, there are a bunch of awesome social media management tools available to help. With so many great social media management tools out there, we thought it could be great to showcase some of the top ones to help you pick what’s best for your business. Social networks supported. Unique value.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Keyhole.co

SEPTEMBER 17, 2020

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media? There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one. The 11 Best Social Media Scheduling Tools.

Social Media 111

Social Media Tools Price Social Media Management 111

Sprout Social

DECEMBER 20, 2023

According to the Index, 58% of marketing teams say they either share social customer care with their customer service team, or they own it but sometimes customer service will step in. Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too.

HootSuite 104

HootSuite Brands Price Collaboration 104

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. That’s important for tracing everything back to that critical ROI. Let’s take a look at how to incorporate LinkedIn marketing tools into your social strategy. #1

LinkedIn 86

LinkedIn Tools HootSuite Marketing 86

Oktopost

JULY 20, 2023

While, once, it was capable of ‘covering all your bases’ when it came to monitoring points of contact with customers, these days so much of what we do when nurturing leads takes place on social media. This is done with social media management tools.

Social Media 62

Social Media Social Media Management Team B2B 62

Sprout Social

AUGUST 14, 2023

With our social media management platform, your team executes seamlessly across tactics to maximize your reach and engagement. Also assign a “Curator” who manages the experience for your employees and curates content for them to share organically on Twitter and LinkedIn.

Platform 70

Platform Tools Curation LinkedIn 70

Keyhole.co

JANUARY 17, 2023

Do you want your entire job to consist of sitting at your computer or on your smartphone, creating and posting new content to social media? There are so many other tasks that a social media manager needs to attend to, and content creation can’t be the only one. Let me answer that for you – no, you don’t!

Social Media 52

Social Media Tools Price Social Media Management 52

Oktopost

MARCH 29, 2020

WFH Compatible is a self-certification that B2B SaaS companies can adapt in order to provide a peace of mind to customers and prospects alike. When it comes to Social Media Management software, the Oktopost platform has been designed to be a marketable, manageable and measurable solution. What is WFH Compatible?

Notification 119

Notification B2B Social Media Management Software 119

Oktopost

JUNE 13, 2023

With the right strategy – one that leverages all the different aspects of social media marketing, from community management to lead gen – brands can amplify reach far beyond their original digital footprint, see more conversions, a higher share of voice, and a strengthened status within their industry. What is social selling?

Social Media 77

Social Media Engagement Platform B2B 77

Hootsuite

JULY 17, 2019

Plus, without an accurate social media marketing budget, it’s impossible to know the true ROI of your work. There’s no such thing as a one-size-fits all social media budget. Social media marketing is crucial: Nearly one in every two people on the planet has a social media account—and that figure is growing.

Social Media 111

Social Media HootSuite Social Media Management B2B 111

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. Are you working with a team or collaborating with a client? •

Social Media 158

Social Media Radian6 Strategy SM2 158

Keyhole.co

DECEMBER 14, 2023

It offers real-time social media analytics and management features. In short, it’s an all-in-one platform for keeping your social media marketing ROI-driven. Key features: Social media management: It detects the optimal posting time and lets you share reports and collaborate with all the stakeholders.

Price 52

Price Hashtag Metrics Analytics 52

Webbiquity SMM

AUGUST 28, 2012

What’s the best process for developing a social media marketing plan? How do we demonstrate the ROI of social efforts? Why Now Is The Time To Build Your Personal Brand by B2B Marketing Insider. 29 Social Media Leaps of Faith by Heidi Cohen. Social Media Metrics and ROI.

Social Media 207

Social Media Tips Tumblr Wikipedia 207

Oktopost

JANUARY 17, 2024

Tracking metrics and proving ROI from demand generation has been historically tricky. Give different team members ownership of various funnel stages or marketing channels, such as content marketing or social media. Encourage them to collaborate with one another and with your sales team.

Metrics 62

Metrics Cost Hubspot Analytics 62

Webbiquity SMM

DECEMBER 4, 2012

What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips.

Social Media 213

Social Media Resources Tips Policies 213

Oktopost

JUNE 8, 2023

Get it wrong, and you could face an ongoing struggle to get your social media off the ground – and to realize the incredible ROI that those marketing execs are always going on about… The reality is, that potential is always there, but it needs to be unlocked. Getting successful on social media isn’t about getting lucky.

Publishing 83

Publishing Social Media Strategy How To 83

Webbiquity SMM

MAY 2, 2017

The marketing performance management tools below go beyond standard web analytics apps, incorporating features like multi-channel tracking, revenue and ROI forecasting, and marketing campaign analytics. The content management platforms add content workflow and asset management, audience insights, and content performance analytics.

Tools 201

Tools Sample Samples Marketing 201

Kikolani

NOVEMBER 29, 2010

Amber is the VP of social strategy for Radian6, business and communications strategist, and co-author of the The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter and More Social with Jay Baer. Her blog, Brass Stack Thinking , covers blogging, branding, marketing, social media, and more. Amy Parmenter.

Blogger 168

Blogger SEO Consultant WordPress 168

Oktopost

JUNE 5, 2019

Not a very helpful answer to a marketer working on a strategy to maximize ROI. With every marketing dollar carrying the heavy tax of justifying its spending to management, you simply can’t shoot in all directions hoping to hit a lead. Easier to measure ROI. Should I use inbound marketing or outbound marketing?

Marketing 118

Marketing How To Sentiment B2B 118

Hootsuite

JULY 24, 2023

Your tool should help you track the effectiveness of your campaigns and prove your ROI. Social listening and monitoring You’re going to want to know what the public sentiment of your brand is. With social listening, you can monitor brand mentions, keywords, hashtags, and conversations related to the real estate industry in real-time.

Real Estate 78

Real Estate Social Media Tools HootSuite 78