Keyhole.co

JUNE 2, 2022

In B2B, word of mouth is one of the kings when it comes to marketing strategies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. This is not surprising, given the amount of effort that goes into influencer collaborations.

Influencer 100

Influencer Marketing Collaboration ROI 100

Koka Sexton

DECEMBER 31, 2022

By collaborating with experts in the field and leveraging the digital marketing tools and tactics outlined in this post, you will have the tools, knowledge and strategies needed to reach new audiences, drive engagement and expand your brand’s presence. Collaboration. Maximizing the Reach of Brand Messages. Skills needed.

Strategy 92

Strategy Marketing B2B ROI 92

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. Visitor analytics tell you how visitors found you, what they did on your website, and for how long, as well as their top landing and exit pages. Best For: SEO specialists and digital marketing teams.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 87

Publishing Social Media Film B2B 87

Sprout Social

APRIL 25, 2024

These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. If you’re also looking for that level of collaboration this year, you need to clearly define roles and responsibilities for the channel. Get the template 18. Get the template 20.

Template 103

Template Templates Social Media RFP 103

Sprout Social

JULY 14, 2023

Sales and marketing alignment, also called smarketing, refers sales and marketing team collaboration within a business to achieve common goals. The loss of these opportunities can impact return on investment (ROI), customer retention rate and brand trust. B2B brands are improving revenue through smarketing.

Collaboration 74

Collaboration Marketing Team Hubspot 74

Oktopost

JULY 22, 2021

B2B marketing campaigns tend to be more like a marathon than a sprint. Finding success at the end of the long B2B sales cycle means knowing your customer and meeting them where they’re at, which is why Customer Relationship Management tools are so essential. Ways to Use Social CRM for B2B Marketing. Social CRM: What Is It?

Social CRM 98

Social CRM B2B How To Patterns 98

Oktopost

DECEMBER 22, 2019

The technological tools you employ can make a big difference in your ability to filter the signal from the noise and focus your analytics on the messages that really matter. Oktopost specializes in social media management for B2B companies. Brandwatch. .

Tools 116

Tools B2B Sentiment Notification 116

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. This is one of the more tangible metrics for measuring ROI, as it directly relates to generating sales leads.

Metrics 191

Metrics Content Marketing ROI 191

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. Automation also breaks down silos and smooths out collaboration within your team, and beyond. Why use marketing automation? What are examples of marketing automation?

Team 103

Team Hubspot Marketing SMS 103

Oktopost

DECEMBER 21, 2023

By carefully allocating resources and prioritizing strategic initiatives, CMOs can ensure that every dollar spent delivers a high Marketing ROI. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. Here’s our guide to help you get started.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

OCTOBER 25, 2022

Connecting brand awareness to ROI can feel like trying to explain how to get from Chicago to San Francisco by foot. However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. Collaborate with other brands. We're talking to you too, B2B brands. Fans beget more fans.

Strategy 127

Strategy Brands Hubspot Survey 127

Sprout Social

MAY 25, 2022

Looking at the top challenges of B2B marketers , the growing need for social media CRM integrations is clear. This rings true for B2B and B2C alike. Let’s assume that the typical B2B buyer’s journey is around eight months. Tie your social presence to actual business results with analytics and reporting.

Team 104

Team B2B Platform Analytics 104

Sprout Social

NOVEMBER 23, 2022

With over 65 million decision-makers on LinkedIn, it’s the place to connect with your next B2B buyers. And considering most B2B buyers use social media to make purchasing decisions, interesting, persuasive content can translate into dollars. Collaboration is the best ticket to success. And content is the key to reaching them.

LinkedIn 107

LinkedIn Tips Curation Training 107

Sprout Social

NOVEMBER 2, 2023

This helps determine the ROI of customer-centric engagement and service. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data. Analytics tools for your website or app are your best bet for such data. Customer journey map template by Moqups, a design and collaboration tool.

Examples 97

Examples Template Templates How To 97

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 76

LinkedIn Analytics Metrics Social Networking 76

Keyhole.co

JULY 5, 2023

Being a visual-first platform, it’s particularly suitable for eCommerce marketing (as opposed to B2B, software, and service-based businesses), because you have all the creative liberty to post eye-catching product photos, entertaining and/or educational videos, user-generated content, and more.

Instagram 52

Instagram Meme Tips Marketing 52

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. What’s the true ROI? The ROI is insane. If you’re in B2B marketing — try HubSpot Academy to showcase your skills.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry!

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Socialmedia.biz

JULY 23, 2017

After all, the B2B value of social media use is completely different from B2C uses. That’s a content distribution opportunity that B2B marketers should not overlook. These include gamification, internal communications and ROI-focused analytics. One of Smarp’s best features is its advanced analytics. Dynamic Signal.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Oktopost

JUNE 28, 2022

Marketing is a critical function for a B2B organization of any size. Social media marketing has seen rapid growth, with Twitter following close behind LinkedIn as one of the top two most-used social media platforms for B2B marketers. It’s also the perfect place for B2B organizations to reach their target audience.

B2B 153

B2B Tips Twitter Marketing 153

Webbiquity SMM

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Cheryl and I thought it would be a great idea to collaborate on this special social media project—and so the process began for creating the 2011 #Nifty50 List of Top Twitter Women.

Twitter 279

Twitter Pharmaceuticals B2B Biotechnology 279

Buffer Social

JULY 23, 2019

More engagement, more clicks, and lower ROI. Today, you see influencer marketing as a core strategy of direct-to-consumer brands, of e-commerce shops — even B2B companies are getting into the game. Data from analytics firm InfluencerDB shows that influencer engagement on Instagram is at an all-time low. First, the doubters.

Influencer 75

Influencer Strategy Marketing Survey 75

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. 5 Ways data analysis boosts B2B ROI.

Analysis 139

Analysis B2B Data Tools 139

Oktopost

FEBRUARY 1, 2024

B2B buyers are bombarded with information daily, and only so many brands can stand out. Lastly, most brand marketing tools offer analytics and reporting capabilities, which will aid you in understanding how your audience perceives you and how they interact with your brand. Best For: Oktopost is specifically designed for B2B businesses.

Brands 62

Brands Hubspot Marketing B2B 62

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 157

Social Media Management B2B Social Media Hubspot 157

Oktopost

AUGUST 15, 2023

And, before someone came along and made actioning scalable and profitable social media strategies for B2B enterprises possible, delivering a strong ROI from social media marketing was tricky, to say the least. A strong B2B social media publishing strategy can change the game. But that’s not all we set out to do.

Social Media 117

Social Media B2B How To ROI 117

Sprout Social

MARCH 22, 2021

Reality check: B2B social media is here to stay. In fact, recent statistics note that social advertising is practiced by a staggering 83% of B2B marketers and is second only to search engines in terms of success. From nurturing customers to flexing your industry influence, the social space has a ton to offer B2B brands.

B2B 145

B2B Strategy How To Education 145

Oktopost

OCTOBER 26, 2020

Social selling has become an almost inevitable part of B2B selling. This makes sense when you consider that 46% of B2B decision-makers are now between the ages of 18 and 34 years old. But who likes a challenge more than a B2B marketer? Insightful analytics and reports . Clearly, your buyers are now all over social media.

Social Media Management 160

Social Media Management Social Media Tools Hubspot 160

Sprout Social

DECEMBER 20, 2023

Which means you need a tool that enables collaboration between your teams—ideally with AI capabilities to speed you up too. Proven ROI Proving social media ROI is a key success indicator that social teams must demonstrate. A robust reporting tool also enables you to demonstrate ROI to leadership and other teams.

HootSuite 104

HootSuite Brands Price Collaboration 104

Social Media Strategies Summit

NOVEMBER 18, 2022

TikTok offers an exhaustive range of analytics that allow you to see under the hood of your audience insights. To find it, log in to your account, hover over your profile picture, and click View Analytics. To find out, visit the Twitter Analytics Followers dashboard. LinkedIn is the only B2B-dedicated platform in our roundup.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Hootsuite

JANUARY 23, 2024

Hootsuite’s Social Trends Report finds that change in usage is driven by a renewed focus on ROI. Especially those focused on B2B sales. That’s important for tracing everything back to that critical ROI. And LinkedIn is the top platform for B2B marketers worldwide. Read more about LinkedIn analytics tools.

LinkedIn 86

LinkedIn Tools HootSuite Marketing 86

Visually SM

JULY 27, 2020

In addition to monitoring and managing multiple social networks, SproutSocial’s clean interface also delivers deeper analytics. The app also includes a badging system that makes it easier to alert you when an influencer or advocate has posted, as well as clear analytics.

Social Media Management 246

Social Media Management Social Media Tools Domain Name 246

Webbiquity SMM

DECEMBER 15, 2020

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. Not a perfect score, but better than the 54% level of B2B tech companies overall. Securing the collaboration culture without compromising the speed of innovation or the safety of data. The median is 1,150.

Company 149

Company Twitter Software System 149

Sprout Social

AUGUST 14, 2023

Our analytics features help you uncover which content is driving the most engagement and, in turn, inform future content strategy. Increase social ROI Per The Sprout Social Index™ , more than 1000 marketers revealed employee advocacy helped them drive more qualified leads, establish thought leadership and create new networking opportunities.

Platform 70

Platform Tools Curation LinkedIn 70