Oktopost

JULY 15, 2020

For B2B marketers, the importance of LinkedIn cannot be overstated. A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing. Consider: You get more leads.

B2B 148

B2B LinkedIn Tips Marketing 148

Keyhole.co

JUNE 7, 2023

When we think of a B2B branding toolkit, the first thought to pop up in our minds is a handbook that contains the brand’s preferred tone of voice, colors, typography, imagery, vision, values, and messaging pillars. Imagine if you’re a B2B digital marketing agency, and you try to advertise your services in two different ways.

B2B 52

B2B Tips Brands Marketing 52

Direct Marketing Observations

JANUARY 26, 2010

Last week seemed to be the week to talk about social media and B2B. Because B2B is focusing on social media. The impact of social media on B2C is obvious, but B2B is starved for information, case studies, consultants that know what they are doing and knowledge. how to win.

B2B 180

B2B Social Media Case Study Consultant 180

Waxing UnLyrical

NOVEMBER 8, 2011

It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy.

Case Study 187

Case Study Apple Study Brands 187

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. This is where the strategic utilization of social media comes into play. This is where the strategic utilization of social media comes into play. The easiest way is through social media.

Social Media 62

Social Media B2B Sentiment How To 62

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 76

Social Media Management B2B Social Media HootSuite 76

Webbiquity SMM

JULY 9, 2012

But obtaining and publishing client ratings and reviews is much more difficult in the b2b world. Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. It occurs every day, but no one is going to talk about it.

B2B 189

B2B Case Study Telecommunications Study 189

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? 25 Social Media Facts and Statistics. e-Strategy Trends ). e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. For marketers ready to move beyond brand awareness and engagement, social media lead generation is a good next step. Collecting leads on social media will help you find people interested in your company.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

JULY 29, 2020

For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. If customers are more active on Facebook, they’re more likely to leave a review on your Facebook Page.

Review 141

Review Case Study Reputation Study 141

Oktopost

APRIL 9, 2019

Especially on social media, which is uncharted territory for many B2B brands, it’s going to be increasingly important for agencies to show exactly how a presence on social networks will yield clicks, conversations, and conversions. Here’s where social media reports come in. Reporting by Social Media Channel.

Report 95

Report Social Media B2B How To 95

Webbiquity SMM

APRIL 19, 2011

There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Except in rare cases (e.g.,

Social Media 193

Social Media Sysomos Case Study B2B 193

Pam Moore

AUGUST 7, 2018

Do you feel stuck in a rut when it comes to achieving your business goals and utilizing social media to help you do such? Even some of the most savvy social marketers are finding themselves ready to throw in the towel with social media for business in 2018. The goal is not to “do social media.”

Social Media 149

Social Media Training Startup Social Networking 149

Hootsuite

FEBRUARY 12, 2015

Business-to-business social media marketing is no longer just an innovative way to boost sales—it’s essential to your organization’s survival in the competitive B2B market. In fact, a recent survey found 92% of B2B marketers use social media as a content marketing tactic to drive sales.

Social Media Management 40

Social Media Management B2B Social Media HootSuite 40

Webbiquity SMM

AUGUST 23, 2010

Can the financial return on expenditures for social media business activities– in marketing, PR, customer support, HR, product development or other areas — be accurately measured? Among social media pundits, the debate rages on. Among social media pundits, the debate rages on.

ROI 193

ROI Social Media Vocus Metrics 193

Sherrilynne Starkie

APRIL 27, 2014

Whether you are a B2B, B2C, or non-profit organization, your customers expect authenticity and honesty,” she says. Many of the social media crises we hear about happen because business leaders take the ‘ignorance is bliss’ approach. Related Posts: What is Rob Ford’s media strategy? PLEASE LIKE MY FACEBOOK PAGE.

Case Study 260

Case Study B2B Authentication Review 260

Techipedia: Tamar Weinberg

JANUARY 11, 2012

After taking the social media plunge, companies quickly discover that it is vastly more complicated and time-consuming than they thought. But companies must avoid a panicky response, because hiring a social media marketing (SMM) partner requires careful study. Social Media Marketing Activities and Skills.

Social Media 168

Social Media How To Marketing Syndication 168

Convince & Convert

JANUARY 13, 2016

2016 is here, and it’s safe to say that the hype around social media has well and truly settled. We have watched social charge through its wild, carefree teenage years and make billions of friends in the process. No matter the reason, it’s time for B2Bs to address some limiting beliefs. highlight to tweet).

Social Media 60

Social Media B2B eBook Case Study 60

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? How Your Organization’s CEO Can Use Social Media for Thought Leadership. The 5 Step Guide To Using Social Media in Crisis Management. How NOT to Run Your Social Media.

Campaign 194

Campaign SMS B2B Case Study 194

agora pulse

NOVEMBER 30, 2020

Check out our tips and tricks for social media managers to start their content marketing efforts. Despite this encouraging research from the Content Marketing Institute, more than 10% of B2B businesses don’t use content marketing as part of their marketing strategies (and too many B2C businesses don’t use it either).

Content 182

Content Marketing How To Social Media Management 182

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation.

Social Media 147

Social Media B2B Strategy Consultant 147

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Social Media 106

Social Media Marketing How To Metrics 106

Webbiquity SMM

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 191

Social Media Research ROI Technorati 191

Buzz Marketing for Technology

MARCH 30, 2010

How … Facebook! As you may be aware I co-wrote the book Facebook Marketing for Dummies (Wiley) and I am in the middle of working on Facebook Advertising for Dummies (Wiley) right now. And I stumbled upon this concept while working on a Facebook Ad campaign. Share this on Facebook. Tweet This! Share this on Reddit.

Advertising 205

Advertising Crowdsourcing Facebook Case Study 205

Convince & Convert

NOVEMBER 3, 2015

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. What’s your one tip for becoming a social pro?

B2B 60

B2B Brands Case Study Influencer 60

Twist Image

MAY 3, 2012

"Why aren't there more case studies of business to business organizations using social media?" If social media can't help you augment all of those areas, I'm not sure we're all living on the same planet. They're on Facebook, Twitter and LinkedIn. The opportunities are everywhere.

Findability 106

Findability Social Media Case Study ROI 106

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. Click To Tweet.

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Convince & Convert

MAY 5, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Crowdsourcing: Beyond the Basics Tying Together Social Media and Corporate Social Responsibility Is Twitter for Business Even Worth the Trouble?

Social Media 125

Social Media Case Study Strategy Study 125

Convince & Convert

AUGUST 25, 2011

The social media events season is again upon us. It’s going to be an exciting Fall for me, as I hit the road to talk about The NOW Revolution and other aspects of social media and content marketing. I’m often asked what social media events I recommend. Your expectations and attitude.

Eventful 127

Eventful Social Media B2B Conference 127

Convince & Convert

MARCH 23, 2015

You’ve successfully converted your B2B leads into prospects. According to Close.io’s Steli Efti, free trials should be a maximum of 14 days long in most cases. Though he writes about software startups, his advice applies to any B2B business. Show Social Proof. With a little push and some nurturing, you can make it happen.

B2B 60

B2B How To Case Study Startup 60

Convince & Convert

MAY 27, 2014

Hollywood Branded used a more traditional marketing tactic—working with a celebrity—and morphed their strategy to fit snugly with the way the modern consumer likes to hear about a brand—organic social media chatter and created a bang surrounding PassionRoses. In return they asked for pictures on Instagram, Facebook, and Twitter.

Case Study 145

Case Study Study Influencer Project 145

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 130

Social Media Retail Education Airlines 130

Pam Moore

SEPTEMBER 19, 2023

Hey Digital Marketing and B2B Sales Trailblazers! As they jam through their LinkedIn, Instagram, Twitter, Tik Tok or Facebook, what makes them stop and groove to your content? Let's make you a winning case study of how to absolutely crush your marketing and sales goals… even in crowded, digital world of noise!

B2B 78

B2B Exercises Remix Team 78

agora pulse

NOVEMBER 4, 2020

When you think of paid social, do you think of Reddit ads? Here’s a look at all the reasons why Reddit ads can be a secret ingredient in the social media manager’s mix. Let’s talk about paid social ads. So, it might help you reach users who aren’t on Facebook or Instagram quite as often.

Reddit 115

Reddit CPC CPM Cost 115

Sprout Social

OCTOBER 25, 2022

Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. Akeeme Hogg Social Media and Email Marketing Lead, ServiceMaster Brands. 12 proven strategies to increase brand awareness with social media.

Strategy 131

Strategy Brands Hubspot Survey 131

Buzz Marketing for Technology

NOVEMBER 17, 2010

I see this in my travels talking to Avaya customers about how social media can be integrated into their contact center. I like to say I never read a Social Media case study that was titled “We Ignored this Tweet and everything was Great!” Share this on Facebook. Tweet This! Share this on del.icio.us.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. 2% of Fans ever return to a Fan page and in some cases it’s more like.02% It’s all based on Facebook’s algorithm called EdgeRank (see photo above).

Feed 264

Feed Feedly News SEO 264