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Top Video Marketing Trends of 2024

Social Media Strategies Summit

more engaging than longer videos, while 66% agree that short-form video is the most engaging of all in-feed social media content formats. Examples include: Synthesia : This platform lets you turn text into studio-quality video content in minutes using AI voiceovers and avatars.

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39 Instagram story ideas to boost engagement for your brand

Sprout Social

Instagram stories are a powerful feature to use to engage with your audience. And more opportunities to post means more opportunities to creatively engage with your audience. In this article, we’ll give you 39 engaging Instagram Story ideas to help spark more content ideas, without burning yourself out in the process.

Instagram 127
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10 Examples of Brands Leading the Way with NFTs

Social Media Strategies Summit

Clinique’s press release cited research that claims NFTs with avatars of color and disability have lower values than white avatars. McDonald’s: Use NFTs to Boost Engagement. Original Penguin: Leverage Influencer Marketing. Image source. This approach gives the NFT campaign real meaning. DC, 18+ only.

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Meta's Launching Sassy Chatbots, Instagram Creates AI Stickers, And Twitter Axes Misinformation Reports: Monday Social Media News Roundup

Buffer Social

Meta + Facebook This was a particularly update-heavy week for Meta & Associates, as they held their Meta Connect 2023 conference and unveiled several updates aimed at enhancing user engagement and streamlining content sharing. For small business owners, this could open new avenues for customer engagement.

News 80
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How to write an engaging social media bio for your brand

Sprout Social

No one wants to see a gray avatar or a default graphic staring back at them. Your Twitter bio is an opportunity to engage with your followers and ensure that anyone new to your sphere of influence understands exactly who you are and what you do. A clear call to action (CTA) that helps visitors decide what to do next.

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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. Far from it, actually.

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

With a platform as wildly popular as TikTok, you want to make sure you’re creating a presence for your brand so you can reach and engage some of those billion users. Easily build up your own online presence through the use of short-form video content that engages your audience and helps show off your business offerings.

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