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Why Marketers Need to Rethink Influencer Targeting

Convince & Convert

Leading the push in this brave new world of quantifiable, and thus accountable, social media has been the renewed emphasis on influencer marketing. Social has laid bare those people (who sometimes are not even people as much as avatar personalities) that have an enormous reach. Far from it, actually.

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5 Must-Do Twitter Style Tips

Harp Interactive

When it comes to growing your followers on Twitter, you have approximately 2 seconds or less to grab someones attention and positively influence them to click the “follow&# button. Have a unique avatar, preferably one that is a photo of you. A default avatar on Twitter screams … “Don’t follow me!

Tips 302
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Buyer Personas 101: What, Why & How to Use for More Customers! [template + podcast]

Pam Moore

Take a listen to the 168th episode of the Social Zoom Factor Podcast to learn the What, How and Why You Need to Use Buyer Personas and an Audience First Marketing Approach to Grow Your Business! What is a customer avatar. No long term contracts, no complicated agency engagements. In this 20 minute podcast you will learn: .

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Why Isn’t Anyone Talking About Live Video Anymore? The Current State of Live

Buffer Social

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seems to have gone from front-of-mind to back-of-mind for marketers and for the social networks themselves.

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How Human is Your Brand? Here are 13 Characteristics of Human Brands

Pam Moore

It’s everything from your privacy policy, social media policy to the amount of spam email you send. It’s how well you listen and most importantly how quickly you respond when people request help or engage with you online or offline. They care about the humans they engage with. It’s how you manage crisis or how you don’t.

Brands 167
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Audience Marketing in a Nutshell: The What, Why and How to Get Started

Pam Moore

One of the best ways to increase the Return on Investment (ROI) on ALL of your marketing including digital marketing, social media, content marketing, influencer marketing and more is to take an Audience First Marketing approach to your marketing. What is a customer avatar. What is an audience first marketing strategy.

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How to create a YouTube Business account: a step-by-step guide

Sprout Social

Click on the avatar icon on the top right corner of the screen. To begin customizing your channel, click on the avatar icon on the top right corner of the screen. Just like any other social network, YouTube represents a community. Click on “My channel” from the drop-down options. Featured channels and activity.

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