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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. If you’re going to see success from video marketing, you need to know what works (and what doesn’t ) — and the landscape changes fast.

Video 229
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6 Ways Emerging Technologies Are Set to Change the Use of Social Media

SocMed Sean

Maria writes for a variety of blogs and today she shares her thoughts on how a variety of emerging technologies could potentially impact our use of social media, including Facebook, Twitter, and YouTube. Let us look at the few technologies which will shape social media usage in 2018 and beyond. Facial Recognition.

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What brands and BTS can teach you about partnerships and social media marketing

Unmetric

A few days back, our social media manager chose Mattel, a US-based toy manufacturing company, as the Brand Star of the day for their tweet on BTS-based dolls. In 2019, collaborating with #BTS seems to be the way to go for brands! It was like any other day, or so we thought. But this was the response to the tweet. RT TO SPREAD!

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TikTok marketing: The complete guide for brands in 2022

Sprout Social

TikTok is the fastest-growing social media platform we’ve seen thus far, reaching 1 billion users in September 2021, a record five years since its worldwide launch in 2016. What is TikTok marketing? TikTok marketing is the process of using TikTok and TikTok content to promote your brand and its products or services.

Brands 88
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Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I led national conference panels on social media marketing. I taught MBA students and small business owners everything from Facebook marketing to email marketing. I spoke at colleges. I networked.

Meeting 168
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Metaverse dangers: How to protect brands from the dark side

Sprout Social

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. This type of identifying information is a gold mine for third-party data companies and marketers—and criminals who can collect, abuse and monetize the data.

Brands 110
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Snapchat for Business: The Ultimate Marketing Guide

Hootsuite

And as of early 2020, Snapchat is still one of the top 15 most-used social media platforms in the world. First things first: Know that Snapchat might not be the right social media platform for every business. And just like other social media platforms, users aren’t only connecting with friends.

Marketing 145