Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Social Media Strategies Summit

OCTOBER 24, 2018

They should guide all of your campaigns, content creation, and community management activities. Furthermore, 80% of consumers say they are more likely to do business with a company if it offers a personalized experience. Here are a couple resources to get started building your audience personas: Hubspot Persona Tool.

Social Media 113

Social Media Strategy Guidelines Template 113

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

Pixlee

DECEMBER 15, 2021

User-generated content (UGC) refers to media created by individual users (on social media or shared directly) rather than by a company or organization, and is a powerful content type for brands looking to add social proof and community focus to their marketing efforts. The De-Siloing of Social Commerce. The Growth of the Metaverse.

Social Media 52

Social Media UGC Marketing Influencer 52

Social Media Strategies Summit

FEBRUARY 4, 2021

According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. With the aid of marketing tools, companies of every size can network, connect, and sell. Make your LinkedIn page for your company. Complete all the fields with accurate company details.

B2B 130

B2B LinkedIn Strategy Brands 130

Pixlee

DECEMBER 13, 2021

Whether you’re a new startup or a seasoned company, this post will walk you through how you can build a wildly successful brand strategy for your ecommerce brand in 2022. Brands are defined more by their community than by who they say they are. A strong brand has an active community of consumers. These are your values.

Strategy 52

Strategy UGC Brands Apparel 52

Rebekah Radice

APRIL 30, 2018

Authentic Experience. Source: Hubspot. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Start with the channel your company is most focused on. Source: Jeffalytics. No wonder 47% of online customers use ad block technology!

Influencer 115

Influencer Marketing Nielsen Authentication 115

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

UGC, content created organically by your customer community, is usually a very successful choice to share on your brand’s social profiles. This is because it gives your followers a glimpse of what your product looks like in the wild via the experiences of real people, and it shows that your company appreciates its fans.

Data 52

Data Social Media UGC Sentiment 52

Rebekah Radice

JULY 15, 2019

Live video is a fantastic way to connect with your audience on a more personal and authentic level, and to humanize your brand. A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. With so many companies online, it can be difficult to differentiate yourself and get noticed.

Types 119

Types Video Content Case Study 119

Rebekah Radice

APRIL 30, 2018

Authentic Experience. Source: Hubspot. That’s because influencer marketing places your brand within organic content, creating a natural and authentic experience for the audience. Start with the channel your company is most focused on. Source: Jeffalytics. No wonder 47% of online customers use ad block technology!

Influencer 60

Influencer Marketing Nielsen Authentication 60

Convince & Convert

FEBRUARY 1, 2016

Digitally inspired companies such as Tahzoo specialize in creating roadmaps for companies who are looking to understand their customer’s entire journey in order to drive targeted content. This approach calls for companies to view their content as an ongoing journey, something that changes and grows with your company and clientele.

Content 60

Content Tips Analysis Curation 60

Sprout Social

OCTOBER 23, 2018

It’s that time of year, where a global community of agency partners, experts and transformative industry pros join Sprout Social in one inspiring space. No community understands that more than agencies. B2B success is marked by how strong and authentically connected your employee network is. — Brooke B.

Hubspot 69

Hubspot B2B Team Conversation 69

Later

NOVEMBER 13, 2019

In fact, our very own Taylor from Later predicted that: “the days of perfectly posed Instagram posts, overly edited photos, and Instagram bot comments are over, making way for more genuine experiences and authentic relationships”. Instagram Aesthetic Trends #4: A Focus on Authenticity . View this post on Instagram. This one here?

Instagram 85

Instagram Trends UGC Meme 85

Sprout Social

JUNE 30, 2021

Given the benefits that brand evangelism can bring to companies, working to inspire this loyalty is important for businesses to consider. It starts with your business being authentic and truly caring about its audience. In fact, 71% prefer to buy from companies that are aligned with their values. Be authentic.

Brands 138

Brands Loyalty Hubspot Authentication 138

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Selecting topics for your company blog can be challenging when you don’t know what to write about. Source: mailerlite.com. Add Value Indefinitely.

Loyalty 205

Loyalty Software Publishing SEO 205

Sprout Social

AUGUST 14, 2023

Increase employee participation with curated, personalized content According to Sprout’s Employee Advocacy Report , 72% of engaged users post about their company if the content is written for them. The tool is more than just a space for sharing company news—it’s also a platform for interaction. The result was a 48.6%

Platform 73

Platform Tools Curation LinkedIn 73

ProBlogger

AUGUST 24, 2014

Google provides a step-by-step guide to authenticating your authorship here and as outlined below: You can link content you publish on a specific domain to your Google+ profile. Find people that are influential to your particular field, as well as publications or companies that you admire, to follow. Sharing is Caring.

Content 54

Content Metadata How To URL 54

Keyhole.co

NOVEMBER 22, 2023

Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. Ephemeral content: Ephemeral content, like Stories, offers a sense of urgency and authenticity, encouraging real-time engagement and promotions.

Brands 52

Brands Facebook Marketing Advertising 52

Sprout Social

DECEMBER 20, 2023

Discover authentic and impactful creators to partner with, and use Tagger to manage your relationships, contracts, campaigns and more in one centralized platform. Oktopost Oktopost touts itself as a tool best suited for B2B companies looking for a full social engagement suite. Source: HubSpot) 7. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Convince & Convert

SEPTEMBER 8, 2015

The catch is determining what “secrets” you or your company are willing to share. Google, Salesforce, Hubspot—the list goes on. These companies use internal resources to inform the public on how great they are. It holds your company accountable for its image and voice. Below is an example from Hubspot.

Resources 60

Resources Hubspot Training Marketing 60

Webbiquity SMM

MARCH 31, 2015

Why the Company Blog is More Important Than You Think by Business2Community. ” As if that isn’t enough, this post details four more “benefits an authentic company blog can deliver to the organization, beyond the top line” that make the effort required to maintain a high-quality, relevant blog presence worthwhile.

Tips 100

Tips Statistics Hubspot Resources 100

Sprout Social

APRIL 23, 2024

Develop trust and relationships By consistently providing value to your audience through informative, authentic and engaging content, you can establish yourself as a reliable and trustworthy source of information. Here’s HubSpot announcing a new product in partnership with TikTok with a short and captivating promo video.

Examples 86

Examples LinkedIn Newsletter Hosting 86

Webbiquity SMM

FEBRUARY 7, 2011

According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. 6 Basic Questions For Social-Optimizing Your Company Website by BlueGlass.

Social Media 198

Social Media Tools Tips ROI 198

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Share relevant content, create exclusive communities, offer valuable resources, and show your support for their endeavors.

Eventful 91

Eventful Survey Loyalty Authentication 91

ProBlogger

JUNE 23, 2014

Skilled blogging pros, such as James Altucher , establish their authority on social networks and search engines by creating immensely authentic and valuable content, establishing strong connections with their readers. You have built your own company, You Inc. Every Business is a Media Company. It’s one and the same.

Blogger 51

Blogger Hubspot Skills Engineering 51

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Webbiquity SMM

JANUARY 5, 2016

Image credit: HubSpot. How to Build an Unbeatable Content Marketing Plan by HubSpot. Stories must be authentic, creative and inspirational. Slideshare is the largest Powerpoint sharing community on the web, but it is so much more than that. 23 Types of Lead Gen Content to Put Behind Your Landing Pages by HubSpot.

Content 60

Content B2B Marketing Hubspot 60

Webbiquity SMM

JUNE 6, 2011

It takes a community to build a community. So much of building a community requires understanding people and engaging with them. Now you may wonder, “ How do we build a community? Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. According to Tom Grant , Ph.D, You expand it.”

Twitter 196

Twitter B2B Crowdsourcing Hubspot 196

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. And after my latest presentation at Hubspot’s #Inbound16 on omni-channel marketing, it’s easy to see why there’s confusion between the two. Regularly walk through how a customer perceives your company. Omni-Channel Marketing.

Trends 146

Trends Social Media Strategy CSR 146

Webbiquity SMM

AUGUST 16, 2010

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.

Social Media 200

Social Media Tools Strategy Tips 200

Buffer Social

MAY 18, 2016

Start by messaging the content manager or social media manager from the company that you’re interesting in working with on social media or email with a few valuable partnership ideas and what the benefits on both ends will be. Connecting with influencers and “big fish” companies may not be as hard as many people think it is.

Social Media 102

Social Media Strategy Content Social Media Management 102

Rebekah Radice

DECEMBER 5, 2016

My 7 predictions that will rapidly transform how your company uses social media. And after my latest presentation at Hubspot’s #Inbound16 on omni-channel marketing, it’s easy to see why there’s confusion between the two. Regularly walk through how a customer perceives your company. Omni-Channel Marketing.

Trends 60

Trends Social Media Strategy CSR 60

Sprout Social

JANUARY 16, 2020

According to HubSpot, 75% of users don’t scroll past the first page of results so businesses that appear on that coveted first page have a competitive edge. Depending on the content, there may be opportunities to address inaccurate or misleading information and demonstrate your company’s values. Company Name. Company Size.

Reputation 116

Reputation Review Privacy Sentiment 116

Buffer Social

FEBRUARY 22, 2017

An idea to try: If you want your Facebook fans to read stories about your customers or your company (instead of driving them to another site), it might be better to write longer Facebook posts. Being authentic is a key aspect of storytelling, and there’s no other way to be more “real” than going live to engage with your audience.

Social Media 111

Social Media Hashtag Curation Instagram 111

Waxing UnLyrical

APRIL 19, 2018

When your list or send needs outgrow the free plan Mailchimp offers both a 15 percent non-profit discount and a 10 percent when you add two-factor authentication to your MailChimp account. With the Hubspot Blog Topic Generator. Community Building and Social Media Hacks. AND the discounts can be combined! Ten thousand dollars.

Tools 191

Tools Marketing Discount Hubspot 191

Buffer Social

DECEMBER 6, 2023

  An extremely compelling hook — every B2B marketer wants to learn how to answer difficult questions from the company CEO.   When sharing your personal stories, be authentic. If humor is part of your authentic personality, let it shine through on your tweets — like this one from Jimmy Daly.  

Analysis 88

Analysis Twitter Meme Hashtag 88