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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. The RSS feed is: [link]. Listen Now .

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Instagram automation: Strategy and tools to do it right

Sprout Social

The platform wants its users to engage authentically and organically, so Instagram put together limits and penalties for tactics they see as potentially gaming their algorithm. Brand accounts should emphasize human interactions and avoid anything that looks spammy. More on this in the next section. Poor automation looks spammy.

Instagram 115
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Why does Facebook hate us?

Freelance Social Media

by Justin on May 20, 2010 Facebook just announced another major change yesterday: limiting landing tabs to “authenticated pages&#. This means that a “page must have greater than 10,000 fans or the Page admin must work with their ads account manager&# to be “authentic&#. Facebook is losing the trust of its users.

Facebook 185
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The complete guide to online social listening

Sprout Social

If you haven’t noticed by now, social listening is kind of a big deal for brands today. But while the importance of monitoring your mentions and conversations is a no-brainer, many brands are actually missing out on some crucial interactions because they’re stuck in a bubble. What products are people digging?

Reddit 100
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Do Your Followers Know the Background? All Yodeling in Context

Convince & Convert

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. The RSS feed is: [link]. Listen Now. Tweetable Moments.

Posterous 124
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What Is User Generated Content and Why Are Top Brands Doubling Down Now? [SSM004]

Buffer Social

Sharing your brand’s story through user-generated content (UGC) is one of the best ways to build an authentic and engaging community on social media. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. How some of the world’s largest brands implement user-generated content in real-life.

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Facebook Mistakes Small Businesses Make (and How to Fix Them)

Rebekah Radice

how long have you been serving the community). She changes it out frequently, keeping it fresh, interesting and always on brand. Create a Memorable Brand. In order to create a memorable brand and outshine your competition online, you must clearly articulate your value. Build a Strong Community Culture.