Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. Topicals Influencer trips are staples within the beauty industry.

Examples 127

Examples Influencer Campaign Marketing 127

Hootsuite

JULY 4, 2022

Read on for a more nuanced answer, where we provide you with a framework for evaluating whether TikTok is right for you and provide examples of organizations—from the financial services industry to local government—who’ve found devoted audiences on this unique platform. Questions to ask yourself before joining TikTok. But that’s not all.

Questions 104

Questions Banking Insurance HootSuite 104

Sprout Social

FEBRUARY 26, 2024

So this month we scoured the internet looking for brands across industries—from pet products to business software to car insurance—who shine when responding on social. Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue.

Report 66

Report Atlassian Brands Sentiment 66

Oktopost

AUGUST 10, 2023

B2B marketing teams share a common aspiration: generating as many Marketing Qualified Leads (MQLs) as possible. While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions.

Social Media 62

Social Media B2B Sentiment How To 62

Convince & Convert

SEPTEMBER 11, 2015

From Brand Awareness to Brand Loyalty, One Tweet at a Time. The same BrandFog study found the brand awareness established by executive visibility “builds greater trust , brand loyalty, and purchase intent.” In a B2B situation, this becomes even more important. Tweet Type: What I’m Reading. Pulling weeds for a good cause!

Loyalty 60

Loyalty Twitter Brands Sample 60

Sprout Social

JANUARY 9, 2024

They want a personalized interaction that’s authentic and engaged. In this way, brands can develop proactive strategies to ensure better customer experience to boost brand loyalty. That’s why you must choose one based on your specific needs and characteristics, such as your industry, company size and target audience.

Analytics 114

Analytics Sentiment Analysis Patterns 114

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Coverage in industry publications is a powerful form of word of mouth typically reserved for brands doing something truly noteworthy. Make a meaningful impact on customers through authenticity.

Conversation 137

Conversation Review Marketing How To 137

Social Media Strategies Summit

NOVEMBER 14, 2019

In fact, 97% of B2B marketers use LinkedIn as a content distribution channel and 46% of social media traffic to those company sites comes from LinkedIn. TAKEAWAY : Amplify the voices of your employees within their professional communities to more authentically promote your brands. #3 3 Best Buy Shows They Have Heart.

Class 100

Class LinkedIn Brands Microsoft 100

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. Track mentions, identify opportunities, and encourage brand loyalty by responding to comments and getting involved in conversations. Talk about your or your company’s charitable activities or share some relatable industry-specific humor.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Oktopost

AUGUST 4, 2023

It shouldn’t come as a surprise to you that B2B buyers are drawn to buying from people over businesses, especially people they trust. While we love talking about the benefits of loyal and engaged customers in generating more brand loyalty and revenue, what about the untapped potential of engaged employees?

ROI 48

ROI Loyalty Embedding Metrics 48

Sprout Social

MARCH 8, 2019

What’s got your industry buzzing? Keep a closer eye on your industry (and competition). Discussions about your brand and industry at large are happening far beyond the realms of the Twitterverse. Reddit and Quora, in particular, are prime places to learn about industry trends and businesses related to your business’ niche.

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Reddit Tumblr YouTube Review 100

agora pulse

JANUARY 3, 2020

75% of B2B businesses market their products and services on Twitter. ” Nationwide donated toys and gifts to a local charity resulting in organic content, which was then authentically retweeted. Identify the hashtags most associated with your industry. Research top industry bloggers. That’s over 5 per second.

Twitter 129

Twitter Tips Influencer Hashtag 129

Convince & Convert

MAY 2, 2016

Employee advocacy is increasingly becoming an integral part of B2B marketers’ social media strategies, and for good reason. Daily engagement builds advocacy 87% more , weekly engagement builds it 64% more, monthly engagement builds it 49% more, and a few times a year build loyalty 33% more. Image via Unsplash.

Loyalty 60

Loyalty Social Media Engagement Training 60

Oktopost

JUNE 9, 2020

Why Employee Advocacy Matters for B2B. It can take months for a B2B marketing team to build up a company’s presence and credibility online. Why Employee Advocacy Matters for B2B. Employees can carry your company’s message with an authentic voice, which makes them a trustworthy source. Table of Contents.

B2B 144

B2B Survey ROI Metrics 144

Social Media Strategies Summit

AUGUST 26, 2022

Statista’s research discovered that as many as 79% of B2B and 77% of B2C marketers use content to maximize their reach. High-authority sites in your industry (like HBR and Hubspot ) have perfected the art of selecting topics with exceptional longevity. Boost Customer Loyalty and Lifetime Value. Source: chanty.com.

Loyalty 204

Loyalty Software Publishing SEO 204

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So from there I joined the B2B tech world.

Sports 52

Sports Communities Brands Company 52

Oktopost

APRIL 4, 2023

Well, authenticity is a key factor. Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Financial services are held to a very high standard – higher than virtually any other customer-facing industry – and for obvious reasons.

Social Media 118

Social Media Marketing B2B Banking 118

Oktopost

AUGUST 9, 2020

B2B marketers harness this power by asking employees to promote their organization on social media. While companies greatly benefit from it (amplified reach, increased customer loyalty and social lead gen among the few), social advocacy is also extremely valuable to employees. This marketing practice is called employee advocacy.

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Hashtag B2B Policies Authentication 131

Hootsuite

MAY 26, 2021

When you do that, you’re more likely to build trust and loyalty. Using social listening tools allows your sales reps to go a step further and identify leads who are already talking about your business, your competitors or your industry. Authenticity builds trust — and that, in turn, can become customer loyalty.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Webbiquity SMM

JUNE 26, 2019

It’s matured as a discipline been embraced by companies of all size, across industries, around the world. Creativity and engagement are essential for a successful B2B or consumer brand social strategy. Research consistently finds the top two objectives for B2B marketers are generating more leads and increasing brand awareness.

Social Media 194

Social Media Marketing B2B Loyalty 194

Sprout Social

JUNE 20, 2023

This applies to B2B and B2C brands alike. As industries involve and trends emerge, so do the expectations of your customer. Well, that and how you position yourself within your industry. This market includes your customers, competitors and industry at large. Because consumers are overwhelmed with product choices.

Brands 94

Brands How To Sentiment Social Media Management 94

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. Industry news and trends You can also be a source of the latest news and trends in your industry. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This has many benefits, including: Authenticity and transparency: Behind-the-scenes content allows you to showcase the authentic and human side of your professional life. Industry news and trends You can also be a source of the latest news and trends in your industry. Don’t just share the news.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

SEPTEMBER 7, 2010

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. Scott is entertaining and authentic – I’m looking forward to reading this one. All rights reserved.

Review 115

Review Social Media Social CRM Consultant 115

Oktopost

MAY 13, 2021

B2B marketers know that social media is where people share their thoughts and opinions. In this post, we’ll break down exactly how to define and measure Share of Voice, explain why it’s such an important metric for B2B marketers today, and share actionable tips to increase your share of voice on social media.

Social Media 121

Social Media B2B Metrics Conversation 121

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. I also learned the lesson and critical importance of being authentic and transparent.

Social Media 112

Social Media Strategy Influencer Education 112

Hootsuite

JUNE 27, 2022

Even [insert your industry here]. Because TikTok is wildly embracing things that aren’t traditionally or mainstream cool—so long as it comes across as authentic. Authenticity rules on TikTok. B2B businesses (and lots of service-based companies too) often operate in very niche areas with very niche audiences. Even finance.

B2B 97

B2B Trends Authentication Film 97

Hootsuite

DECEMBER 10, 2019

We also spoke to dozens of industry specialists. Offer real value that builds brand loyalty over time, rather than trying to make a quick sale. They expect CEOs to speak up on industry issues, political events, national crises, and employee-driven issues. B2B: 54% brand-building and 46% sales activations.

Trends 145

Trends Social Media CPA Sports 145

Convince & Convert

SEPTEMBER 21, 2010

It doesn’t matter what industry you’re in. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

APRIL 15, 2010

Is Your Company in the Content Marketing Industry? Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. But here, you make me realize that it's actually my intentions and authenticity behind the content that matters. Thanks for the homework~!

Content 124

Content Marketing Consultant Social Media 124

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. Source: Buffer) 4.

HootSuite 112

HootSuite Brands Price Collaboration 112

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. The B2B Social Media Landscape: a portrait by Beyond. ** 5 STARS. B2B Social Media Example: GE MarkNet by Social Media B2B. Social Media Strategy and Best Practices.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Pixlee

JUNE 23, 2017

The Oracle Marketing AppCloud is one of the industry’s most comprehensive marketing technology ecosystems, offering Oracle customers a broad set of marketing apps and data services to extend and optimize their technology investments. Post-Purchase Emails: Request product reviews post-purchase to enhance customer engagement and loyalty.

Marketing 40

Marketing Content Applications Campaign 40

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental.

Social Media 135

Social Media Small Business How To Campaign 135

agora pulse

OCTOBER 1, 2019

In addition to having all of your promotional content, have a few genuine, authentic-feeling holiday messages. Ask users what they’re doing for the holidays, or just thank them for their loyalty and wish them a safe and happy holiday with their family. These messages can be humorous, sweet or sentimental.

Social Media 135

Social Media Small Business How To Campaign 135

Social Media Strategies Summit

JULY 28, 2021

Social media may not be your preferred platform for B2B leads, but maybe it should be. Because when used for B2B lead generation, social media platforms (especially LinkedIn) give a high ROI of 229%. Another lead magnet that works well, especially for B2B social leads , is free tools. It also adds to your program’s authenticity.

Social Media 264

Social Media Discount Influencer B2B 264

The Realtime Report

APRIL 24, 2024

” Building Real Relationships In our increasingly digital world, authentic human connections are more precious than ever. When gratitude is authentic, it fosters affection and loyalty. Industry/role (to tailor messaging and offers) The more targeted your outreach, the more personal and high-impact it will feel.

Eventful 91

Eventful Survey Loyalty Authentication 91