Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. billion people are social media users. Worldwide, social users spend almost two and a half hours on social platforms each day. Find more eye-popping stats about social media here !) Your mind is ready. Your body is ready.

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Social Media Tips HootSuite Marketing 121

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice.

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Social Media Privacy Insurance Guidelines 97

Buffer Social

JULY 5, 2023

My content and keyword research was limited to what I saw on search engine results pages (SERPs) for a long time, especially at the beginning of my content writing journey. So, I ventured out to find more research methods to address this issue. You need to expand your research beyond those pages to serve these gaps.

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Research Google Newsletter Curation 77

Social Media Strategies Summit

MAY 27, 2022

As a marketer, it’s important to balance how much time you spend on social media and the results you get. That’s where time-saving strategies for social media management can help you. Expert marketers use these strategies to get the most out of their social media marketing efforts. Social media platform.

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Social Media Strategy Marketing Curation 178

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. What’s the difference between thought leadership on social media vs. a cold email with similar content?

Social Media 80

Social Media Tools B2B Team 80

Sherrilynne Starkie

MARCH 14, 2018

As in most professions, an experienced social media consultant knows certain tricks of the trade to content marketing work better, faster, easier. Reach, visits, shares, comments, likes, follower growth and cost per engagement are the evaluation metrics. There is no doubt that social media, when done right, is a time suck.

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Consultant Social Media Content Marketing 268

agora pulse

OCTOBER 6, 2020

You’ve had your social media marketing agency for a while. Check out our tips for experienced social media managers who want to energize their agencies. Recently I published a detailed guide on How to Start a Social Media Marketing Agency: Step by Step. Take-away for experienced social media managers.

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Social Media Management Social Media Trends Meme 183

Social Media Strategies Summit

FEBRUARY 18, 2021

Social media is a fun and dynamic place where nothing remains constant. One day everyone is obsessed with a silly social media challenge and the next day everyone forgets about it and moves on to something else. In this post, you will learn about 9 of the biggest social media trends to watch out for in 2021.

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Trends Social Media Authentication Instagram 193

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. 56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. Easy: be active on social media. Not for execs on social media.

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Social Media Strategy HootSuite Sentiment 111

Social Media Strategies Summit

DECEMBER 16, 2022

Research from TINT found that: 72% of consumers believe reviews and testimonials submitted by customers are more credible than brands talking about their products. However, leveraging students to support your social media initiatives is easier said than done. Kelly Bennett , Social Media Manager, University of Cincinnati.

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Social Media UGC Project Collaboration 130

Ignite Social Media

MARCH 25, 2021

This article originally appeared on Starter Story. I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). To this day, we’re considered among the very best social media agencies in the world. I immediately knew it was important.

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Social Media Advertising Team Hubspot 174

Sprout Social

MAY 8, 2023

Navigating social media copyright can be like sailing in uncharted waters. With every new wave of social trends come unanticipated legal consequences. In this guide, we outline the specific practices your company should follow when posting to help avoid social media copyright infringement and protect your brand.

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Social Media UGC Policies Guidelines 105

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. We live in an age where promoting our services online is essential.

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Social Media Management Social Media Reputation Platform 62

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. Understanding these different types of social media will help you develop a better content strategy and know where to focus your time and energy.

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Types Social Media Microblogging Overview 145

Keyhole.co

JANUARY 18, 2024

This blog examines Stanley’s social media strategy and how it earns the brand record-breaking sales and profits. Analysis of Stanley’s social media accounts Today, loyalists swear by the Stanley Quenchers. Here are the total followers on Stanley’s main social media accounts. Instagram: 741.7K Twitter: 10.7K

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Influencer Social Media Strategy Marketing 59

Sprout Social

MARCH 29, 2023

The way candidates research, discover and apply to roles on social media has completely reimagined job seeking and hiring. As a result, using social media for HR functions like recruitment has become standard practice, further proving that social is no longer exclusively reserved for the marketing department.

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Social Media Strategy Team Review 94

Buffer Social

JANUARY 22, 2024

But something about 2024 makes me think it stands poised to redefine the social media landscape and the creator economy.  Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. Tell us in the comments! What else is corroborating this prediction?

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Social Media Authentication LinkedIn B2B 101

Keyhole.co

JANUARY 24, 2024

So, let’s do a deep dive into Wendy’s social media strategy and how the brand stays trending and connected with consumers. Analysis of Wendy’s social media accounts Wendy’s has a strong online following across most social media platforms, thanks to its sassy, all-hands-on-deck approach. million Facebook: 8.4

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Engagement Social Media Strategy Meme 52

Sprout Social

OCTOBER 18, 2023

While there’s no denying the value and power of social listening, a tool this impactful can make it feel intimidating to get started. In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. What did they post about?

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Examples Social Media Sentiment Influencer 114

Hootsuite

AUGUST 19, 2021

Working as a freelance social media manager can provide a lot of freedom. Luckily, social media management can be done from anywhere, as long as you have access to a reliable Wi-Fi connection. Bonus: Customize our free, professionally designed resume templates to land your dream social media job today.

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Social Media Management Social Media How To Template 136

Social Media Strategies Summit

SEPTEMBER 14, 2021

Social media strategy is complex. After all, everyone wants to be relatable and engaging on social media. However, brand voice isn’t just about seeming quirky and cool; it has a massive impact on the success of our social campaigns. But the pandemic has forced a change in the city’s tone and content on social. “A

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Brands Meme Research Social Media 286

Keyhole.co

FEBRUARY 3, 2024

Through this monitoring and research, health brands can better understand effectiveness and potential risks. In the case of measuring the share of voice on social media, you can leverage social signals, social listening tools, and brand visibility analytics. also indicate your share of voice on social media.

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Social Media How To Metrics Sentiment 59

Visually SM

JULY 20, 2020

Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. In this article, we will address the concept of interaction on social media and its application in the following topics: What is social media interaction?

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Social Media Engagement How To Social Networking 130

Keyhole.co

DECEMBER 5, 2022

LinkedIn allows you to conduct market research and gain accurate insights. As mentioned before, LinkedIn is on the professional spectrum of social media sites. Currently, every social media platform’s engagement highly depends on popular trends. Trends drive conversations in social spaces. Staying relevant.

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Analysis LinkedIn Research How To 52

Social Media Strategies Summit

DECEMBER 4, 2020

Get started with our top ways to use social media to drive action this holiday season. According to research from Pinterest, about 40% of people are going to be celebrating on a budget this year. Capture Consumers on Social Media. Tell us in the comments. Social Media Strategies for Small Businesses.

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Campaign Social Media Retail How To 130

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. And continuing your social media training is the best way for you, and your team, to achieve a quick knowledge and credentials boost. Org-wide social media marketing training. Level: Beginner.

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Training Course Resources Social Media 110

Hootsuite

JANUARY 4, 2023

More than three-quarters of the world’s population aged 13+ uses social media. billion people are active social media users. Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. What is social media marketing?

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Social Media HootSuite Marketing Social Networking 76

Buffer Social

JULY 14, 2022

Question: I’m trying to grow the social media accounts for my small business, but I’ve heard that using scheduling tools can cause low engagement and reach. The article also mentions that influencers in the social media marketing industry might be influencing this idea. Is this true?

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Engagement Social Media UGC System 73

Oktopost

OCTOBER 24, 2022

In this article, we’ll explain the basics of employee spotlight posts and how to successfully implement them into your campaigns. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn. Final Thoughts.

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Social Media How To B2B LinkedIn 109

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

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Industry Real Estate Social Media Sports 117

Visually SM

OCTOBER 29, 2020

If you have a personal social media account, you probably know that people don’t actually prepare what they post there. However, if your brand is on social media, you have to think differently : it’s essential to plan out what you will do there, as well as think about to whom you’re talking.

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Social Media Engagement Strategy How To 130

Hootsuite

JUNE 29, 2023

Social media guidelines for healthcare professionals serve a similar purpose. This blog will walk you through generally accepted social media guidelines in healthcare. Bonus: Download your free, customizable healthcare-focused social media guidelines template to quickly and easily create guidelines for your team.

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Guidelines Template Templates Social Media 78

The Realtime Report

APRIL 11, 2019

Does Organic or Paid Social Media Work Better for Small Businesses? Over 70% small businesses use social media , meaning most recognize the value of social media as a channel for customer engagement. Organic Social Works for Brand Building and Maintenance. Social Media Supports Your Online Reputation.

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Small Business Organization Social Media Authentication 133

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. Social media can be overwhelming at times. Each social media platform feels like it requires its own strategies, too.

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Social Media Management Social Media Hashtag Marketing 127

The Realtime Report

FEBRUARY 17, 2021

The first is called on-page SEO, where you focus on researching keywords and producing high-quality content with links, images, and videos. In exchange for sharing your knowledge with the website, you will get to include links in your guest articles that point back to your own website. Commenting on Other News Articles and Posts.

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SEO Engineering Hosting Travel 219

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

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Statistics Social Media Video Marketing 138

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You’ve reached the point now that your brand can no longer manage your social media channels in house. Either way, it’s time to look for a social media marketing agency to handle your requirements.

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Social Media Marketing How To Social Media Management 190