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Can Ads Actually Make Foursquare Better

Convince & Convert

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I’m on record as being a fan of Foursquare’s strategic pivot toward real-time, location-aware advice and counsel.

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Monday Morning Reads: Mobile Apps; LoTR Revisited; Funky SEO

Dave Fleet

Lots of really interesting reads in the Monday morning reading hopper this week: a look at why dictatorships would be unwise to cut Internet access; several pieces on the latest in mobile applications; a new take on the Lord of the Rings and a couple of neat videos. WSJ: Smart Dictators Don’t Quash the Internet.

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What’s Your Mobile Marketing Strategy?

Small Business Mavericks

Amidst all the hype with social media, there’s a growing trend that sometimes gets lost in the shuffle: Mobile marketing. Before starting my own company in 2006, I worked for 16 years in the wireless industry for AT&T Wireless and Cingular, so I’ve watched mobile develop over the years with more than a casual passers-by interest.

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MingleBird – The Next Big Thing?

Mindjumpers

Tweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design. MingleBird – a mobile socializing application. It’s a mobile app, only on iPhone right now (personal shout out – speed up the Android version, guys!)

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The Next Big Thing After Twitter! Is FourSquare The Answer?

Atom Thought

I was beginning to hear a lot about Foursquare in the past few months , actually more after I bought the iPhone3G, and in the past few days decided to explore and experience Foursquare myself. However Foursquare takes it to the next level intelligently by using the entire concept as if it were a video game.

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Study Shows Marketers Plan to Spend More on Social Media Programs

Harp Interactive

The following information is taken from a survey of 137 brand marketers and ad agency professionals that point to a significant investment in social media marketing programs in the next 12 months. Of the marketers surveyed: 63% have already implemented social media marketing programs, and. Who Is the Target Customer?

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Big data: seeing the forest and the trees

Sherrilynne Starkie

Big data matters to you as humans and a community and as a marketer,” Young told the audience of senior marketing strategists. And, Street Bump is a mobile application that lets people improve their own neighbourhoods. Luckily, this data integration feature has now been disabled by Foursquare. Related articles.

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