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Facebook Looks to Add Pressure to Apple and Further Emphasize Concerns Around App Store Policies

Social Media Today

Facebook says that Apple recently rejected its proposal to add a notification in its app about Apple taking a 30% cut of funds raised by live events.

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Apple and Google Provide New Overview of How the COVID-19 'Exposure Notification' API Will Function

Social Media Today

Apple and Google have published new information about their COVID-19 tracing API, including new examples of how it will look.

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The Top 10 Stress-Free Social Media Planning Tools

Hootsuite

In the vast foggy sea of digital marketing, your social media planning tools can light the way forward. As social media sailors ourselves, we’ve navigated uncharted waters, and know that it requires more than luck to get to where you want to go. What is a social media planning tool?

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Does Instagram Notify When You Screenshot? Not Exactly

Hootsuite

View this post on Instagram A post shared by Hootsuite (@hootsuite) For example, you may want to screenshot the social media calendar above and save it to your desktop. A quick reference when building your social media calendar can be helpful. Android Step 1 : Swipe down on your screen to pull up the notifications menu.

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8 Mistakes That Are Ruining Your Social Media Monitoring Efforts

Keyhole.co

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

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Why brands need a social media monitoring strategy

Sprout Social

If you find yourself spending more time switching between networks and running complex manual searches for mentions than interacting with brand mentions, then you’re in need of a social media monitoring strategy. What is social media monitoring? Monitoring and listening do often partner up in a company’s social strategy.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

But just because you show up on multiple channels, does not guarantee a successful multichannel campaign—especially if your social media team was left out of the planning phase. According to the latest Sprout Social Index™, 86% of marketers believe social media influences their bottom line. Me: It IS a great pic!

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