47 Superb Social Media Marketing Stats and Facts
JANUARY 19, 2016
Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 90% of young adults—ages 18 to 29—use social media (compared to just 35% of those over age 65).
Coca-Cola Is #1 Brand In Social Media Impressions
The Realtime Report
SEPTEMBER 10, 2012
billion impressions generated by the top 100 consumer brands, according to a new monthly report tracking social media “conversations’ related to those top 100 brands. Coca-Cola was the #1 brand in social media impressions – with nearly twice as many mentions as #2 brand Apple – in July 2012. Apple – 761,162,000. The U.S.
How Do You Like Them (Infographic) Apples?
JUNE 14, 2012
I also spend more time on Twitter than on any other social network, so even though the data supporting the infographic is limited to the results of one post, if I replicated it 100,000 times, it would continue to return similar results. What it says is: what’s true for my apples isn’t true for Erin’s oranges. How do you like those apples? HANDS UP!”
Six Things You Can Learn about Blogger Relations from Apple
SEPTEMBER 12, 2012
They include: Top-down (traditional public relations), groundswell (word-of-mouth, social media), direct (email), and flanking (advertising). In the chapter about direct marketing , we closely examine Apple and how well they use that approach to get people excited about their new products. Manage social media audiences. Today is the day! Direct Approach.
Crisis Communications Lessons from the FBI and Apple
MARCH 17, 2016
Not every brand is Apple and not every brand will be asked by the FBI to work on anti-terrorism, but there are crisis communications lessons to be had. The post Crisis Communications Lessons from the FBI and Apple appeared first on Spin Sucks. Related Stories How Crisis Communication is Like Blood The Secret Behind Crisis Communications How Red Lobster Flopped Their Social Media Gift.
Eight Social Media Trends for 2012
NOVEMBER 28, 2011
I’ve written the eight social media trends you need to pay attention to for next year. 2012 Social Media Trends. Social TV Convergence. Today we talk about mobile, social, marketing, public relations, advertising, direct, email, customer service, and sales as if they’re working in silos. Not everyone uses social networks (yet). Results.
11 Storytelling Formulas to Supercharge Your Social Media Marketing
FEBRUARY 28, 2017
Apple tells stories of people challenging the norms. While researching on the topic of storytelling, I discovered several tested-and-proven storytelling formulas — formulas used by companies like Pixar, Apple, and more. These formulas can be applied to your company’s overall marketing, content you produce, social media updates, copy on your website, and more. Dignan.
Apple: A Case Study in Why Brands Should Control Their Stories
NOVEMBER 8, 2011
It is very rare that social media is used to propel or hurt brands in significant business-altering ways. But when these events occur, they show the power of social media when harnessed by the people. And brands should prepare for such an eventuality with an integrated public relations/social media strategy. Apple. It is highly secretive.
Did Apple Miss The Boat With The iPhone 4S?
OCTOBER 4, 2011
It doesn’t go without notice that it’s probably a little unrealistic to expect Apple to reinvent the iPhone every single year. I think where I was most surprised is more around the fact that I felt with all the added pressure of competitors heating up, I was really expecting Apple to pull out some heavy hitting features. AppleI was disappointed.
CEOs-Roll Up Your Social Media Sleeves
FEBRUARY 27, 2013
The company earned an incredible amount of media coverage which put the company on the map. The lesson is clear: CEO’s that are active in social media and content marketing efforts ignite conversation. Social CEOs drive results. Frank Strong is a classically trained PR professional with new media savvy. By Frank Strong. His sleeves were rolled up. He swore.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 56% of Americans have a profile on at least one social networking site. Social Media in the Enterprise.
10 Steps to Master Your Social Media Analytics
Convince & Convert
NOVEMBER 15, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. The first step in a measurement plan for social media analytics is to work out what you want to track and why.
Welcome To The Future: Apple And Google Cars, Anyone?
FEBRUARY 23, 2015
It''s not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. If you were wondering what, exactly, Apple is going to do for it''s next act (after it releases the watch that we''re all waiting for)? There were a lot of rumours floating around two weeks ago ( including some from the Wall Street Journal ), but things got real and tangible last week, that Apple is working on an electric car. Have Instagram , Vine and even Snapchat stolen the mobile/social video thing away from Twitter?
How to Fix Your Social Media Marketing Strategy
Convince & Convert
SEPTEMBER 1, 2015
Over the years, Convince & Convert has continued to refine its social media strategy process. I’ve pasted the slides below, but also included a short summary of the eight steps in our social media strategy process, as the slides are more visual than descriptive. Social Media Strategy in 8 Steps (Summary). Passion is the fuel of social media.
50 Shortcuts to Create Visual Content for Social Media
MARCH 4, 2016
In this post I share 50 shortcuts to Visual Content Creation for Social Media including tools, strategies and apps that work to save you HOURS of time every month. . Let’s take a look at the tips and tools: 50 ShortCuts for You to Create Visual Content for Social Media Marketing. Here are 50 Shortcuts to Create Visual Content for Social Media. Ready?
Apple and Firebelly: How These Two Opposites Go Hand In Hand
NOVEMBER 4, 2013
One may wonder how a small, locally owned social media marketing firm like Firebelly can have so many similarities to a global technology conglomerate like Apple. While Apple creates the software and hardware, Firebelly employees creatively put them to use for design and management purposes. Blog Apple Social Media Marketing
Social Media and Travel
Social Media Marketing
JANUARY 26, 2012
Just this week, Apple announced that it sold 37 million iPhones and 15.4 The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. JetBlue made a name for itself in the social media space after a difficult travel situation thanks to severe winter weather in 2007. Thanks, Delta!
38+ Cool Social Media and Web Tools and Reviews
APRIL 9, 2012
Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social. Inefegy Social Radar.
4 Tools to Streamline Your Social Media Outreach
NOVEMBER 6, 2012
Whether you’re promoting a product, a service, or just trying to expand the audience for a post on your blog, social media has grown into a digitized word-of-mouth marketing platform that, when used correctly, can outcompete a billboard or an ad on television. Many companies, especially small businesses, might rely on Facebook while letting other social media outlets slide.
102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)
JANUARY 2, 2013
With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. What do buyers really want from social media marketers? What is the source of the largest share of social traffic to websites? (It’s 25 Social Media Facts and Statistics.
Apple's Marketing Secrets
MARCH 3, 2013
If you ask veteran marketing professional, Ken Segall , what made Apple so great, he can sum it up in two words: insanely simple. This is a fascinating conversation not just about Apple and their marketing strategy but how to think differently. apple. online social network. social media. advertisingpodcast apple blog blogging brand businessbook davidusher digitalmarketing facebook imac insanelysimple itunes kensegall marketing marketingblogger marketingpodcast onlinesocialnetwork podcast podcasting socialmedia stevejobs thinkdifferentblogging.
Is Social Media the New TV for Brands?
NOVEMBER 8, 2016
To be fair, these numbers are not an apples to apples comparison, but they do indicate the growing ubiquity of Facebook. For brands, the sheer numbers are among a variety of reasons why social media could become a true challenger to television to reach and engage audiences. Beyond Engagement: Why Brands Must Use Outcomes to Prove, and Improve, Social Success Download.
How To Keep Up With A Million Social Media Changes
AUGUST 16, 2016
Social media marketing never stands still. New platforms, changes to algorithms, new features, new opportunities to integrate social media marketing. You have to stay on top of all these social media changes while also giving great service to your clients. The challenge of staying on top of social media changes. SOCIAL: Following influencers.
Apple Debuts iBeacon Location Technology in U.S. Stores
The Realtime Report
DECEMBER 18, 2013
Apple’s iBeacon technology is looking to accomplish both, and after a successful run with the MLB’s ‘At the Ballpark’ mobile app at Citifield , Apple has now installed the location technology into its own retail stores. Last Friday, the technology debuted in 254 Apple stores in the U.S. How is iBeacon different than using GPS for geo-location?
How to Write a Social Media Strategy in 9 Steps
FEBRUARY 22, 2015
Do you have to write a social media strategy for a client? Videos Covers Course Content: Client Brief x 4 and Social Media Strategy Steps x 9 . Students in 9 Step Social Media Strategy online course : Please go to the Client Brief area and choose one of four – B2B, Social Good, B2C and Gov. Which Social Media Platforms? Be clear.
The Rise of Trollmarketing and Trashtweeting on Business Social Media
SEPTEMBER 4, 2014
Using trolling as a marketing campaign on social media. When Apple ripped into IBM with the Superbowl 1984 Ad, it was a shocker to the world. Brand Sarcasm – IKEA vs Apple. The newest trollmarketing campaign comes from Ikea against, ironically, Apple. Ikea vs Apple – nearly 2 million views. Brand Tribe War – Samsung vs Apple. Watch.
11 Simple Design Tips to Enhance Your Social Media Images
AUGUST 25, 2016
That’s all to say that social media images are a vital part of your content reaching the maximum amount of people, people who are very visual beings! Marketers that have dabbled in creating engaging images for social media know just how tough and time-consuming it can be. Social Media Design Tips: 11 Principles & Tactics to Enhance Your Images.
Will the New Apple Car Have Windows?
Convince & Convert
SEPTEMBER 28, 2015
Social Fresh. Down in sunny Tampa, FL, Social Fresh 2015 kicked off on Wednesday. This event is run by Jason Keath and his social media education company (under the same name), producing conferences for industry leaders from around the world (so much to learn, always a blast!). Clearly, the speakers generated the most buzz throughout all of Social Fresh. link].
The 10 Point Check List for Effective Social Media Analytics (with Infographic)
MARCH 8, 2016
As digital marketing increasingly becomes more and more measurable, there is no reason brands should not understand the effectiveness and reach of their social media. Gone are the days when traditional PR and media strategies relied on the “spray and pray” method. Do you need to check the performance of your latest campaign or understand the growth of your social channels ?).
Turning Passive Audiences into Brand Evangelists
JANUARY 10, 2017
Ninety-two percent of people trust word-of-mouth recommendations above traditional forms of advertising. The good news is your brand evangelists cost much less than your latest ad campaign. If you want to convert your passive audience into walking endorsements, Emily Joseph has four tips for success. The post Turning Passive Audiences into Brand Evangelists appeared first on Spin Sucks.
Is Google+ the Next Big Social Media Site for Business?
The Social Media Incubator
JULY 28, 2011
Social Media Strategist Caroline Melberg feels that the site will be beneficial at some point in the future, but it might take some time. “I I think it is a bit too early for most businesses to jump into Google+ as the jury is still out on how participation will ramp up, but if it happens like I think it will, Google+ will become the first real social-business networking site,” said Melberg. Shorter term, Microsoft (Office, Windows), Apple ( App store ), companies like YouSendIt , and cloud back-up/storage companies like Carbonite , DropBox , etc.
Social Media’s Response to Apple vs. The FBI
Convince & Convert
FEBRUARY 22, 2016
” Tech: Apple vs. the FBI. Earlier this week, Apple shared that a federal court ordered the company to help the F.B.I. The tech giant responded with a strongly-worded letter that caused a media frenzy. While it has not been uncommon for technology companies to resist government demand, Apple’s letter is setting a new precedent. Calling all Mad Men fans! ” .
This Week in Social Media – 6/26/13
Social Media Marketing
JUNE 26, 2013
Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Apple and Android seem to be struggling for dominance. Far from it.
6 Powerful Social Media Lessons from Tourism that will Boost Your Brand
JUNE 4, 2016
We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! . Let’s just say I have had a lot of social media lessons from tourism. 1 Be the Source for your Industry. Family.
If You Can’t Afford It Apple Doesn’t Want You
Convince & Convert
NOVEMBER 6, 2013
In this live-from-an-abandoned-warehouse edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about Apple’s new iPad announcements, and the fact that they really don’t care whether the masses buy their gear. Apple Sauced. Simultaneously, Apple rolled out the new iPad Mini. Apple’s own cases cover up the logo on the 5c. Apple Pi.
Social Media ROI and CEOs – Affecting the $$$ Bottom Line
APRIL 16, 2012
Is Social Media just people mucking around on Facebook with their mates or does Social Media make share prices go up or down? But your CEO “gets” social media, right? I put INFLUENCERS in CAPS and RED because most social media activities FAIL because they don’t include them… Boing Boing Blog, Corey Doctorow. Ah goody.
This Week in Social Media – 4/17/2013
Social Media Marketing
APRIL 17, 2013
Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. Just who uses social media? These are those links. Easy: messaging.
Financial Services and Social Media The Australian
MAY 20, 2013
If your financial services/advisor is not using social media, sack them. The real questions are: how can a market be so vulnerable to a single tweet, is this a new situation and what should financial boffins be doing about social media? Clearly, even Twitter’s CEO did not understand the impact of social media. Apple now engages with social media.
The Secret Life Of Social Media
MARCH 4, 2014
As much as our social lives are now made public in everything from 140-characters of text on Twitter to long-form videos that we post of ourselves on YouTube , there is a growing mass audience (and developers behind them) that are creating an entirely new (and private) layers to social media. The private online social network continues to grow, as brands like McDonald''s , Taco Bell , Acura and others have been jumping on board to figure out if Snapchat''s community of 30 million-plus users (and growing) cares to get this type of micro-disposable content from brands.
Twitter's Future, Uber To Create Flying Cars and Apple's New MacBook Pro - The Week's CTRL ALT Delete Segment On CHOM 97.7 FM
OCTOBER 31, 2016
It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. Apple had another event this past week, and the big news is also good news for people like me who have a MacBook Air that may be on its last breath. apple. digital media. social media. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio broadcasting out of Montreal (home base). The good folks at CHOM 97.7 morning show. The segment is called, CTRL ALT Delete with Mitch Joel. Looks sleep.