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Why Product Marketing Should Own Twitter

Oktopost

Shoshana Kordova, Director of Product Marketing at Datarails takes the hot seat. Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. Want to hear more from renowned B2B marketing leaders? Arguably, one of the most important traits of a product marketer is being a good listener. Episode Summary.

Products 125
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Milena Farber on Transitioning into a New Role as a Social Media Manager

Oktopost

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Known for her success in growing an authentic following, Milena reveals her secrets for massive growth on any social media account. Episode Summary.

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The power of brand advocacy and its uses

Sprout Social

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 129
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7 Top Digital Marketing Strategies in 2020 that Drive Bold Results [video + worksheets]

Pam Moore

How do smart marketers win in 2020? The most successful marketers in 2020 will be the most brave and bold. This new class of brave marketers know they aren't experts at everything, as none of us are! 7 Digital Marketing Strategies for the Brave and Bold . 7 Digital Marketing Strategies for the Brave and Bold .

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How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. You see several of your friends are online and open up a chat with your buddy Jim who always has the newest Apple device and ask him if the new 3Gs is for you.

Apple 109
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BeReal was Interesting, But Here’s Why It’s Not Going to Survive 

Ignite Social Media

It takes effort to make something look good, and that’s what we’re used to seeing on social media. The purpose of BeReal is to be authentic. While BeReal is a great way to show the world that we’re all the same, it’s not something that can be used for long-term content marketing strategy.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

Campaign 111