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A marketers’ guide to TikTok analytics

Sprout Social

The home of viral sensations and short video memes, brands can also have a great presence on TikTok and reach younger demographics with fun content. Which is exactly why you need to know how to access and understand TikTok analytics. How to access TikTok analytics. How to access TikTok analytics. Tap Manage account.

Analytics 133
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Social Media News Ticker: Facebook Launches Paper, Twitter Tweaks Homepage Search, Foursquare Now Delivers

The Realtime Report

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and Foursquare: Facebook launches mobile app Paper.

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Top 6 Best Social Media Platforms for Financial Services

Oktopost

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 You can track data effectively with Twitter analytics.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People. Will there be future demand for products?

Research 265
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Brand experience: Why it matters and how to build one that works

Sprout Social

At the end of the day, we want to cut through the noise and leave a lasting impression that grabs market share. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Let’s dive into the advantages in detail.

Brands 114
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How to Make Short-Form Videos That Stand Out

Hootsuite

Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience. Free 30-Day Trial 13 short-form video best practices Dive into short-form video marketing with these tips and best practices. chipotle Get it early on @roblox.

Video 112
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How To Use The Instagram Link In Bio The Right Way

Keyhole.co

Ideally, choose to use a mobile device instead of a desktop to complete the task. Encourage engagement with hashtags and other interactive media Last but not least, try to engage your audiences with interactive content like quizzes, polls, content that requires discussion, contests, memes, etc. And that’s where Keyhole steps‌ in.