The Ultimate Guide to Instagram Analytics

Later

Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more! How to Access Your Instagram Analytics.

How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Instagram analytics go beyond which posts get the most likes or comments.

How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful.

Instagram marketing: how to establish an effective strategy

Sprout Social

If you feel like you don’t quite “get” Instagram marketing, you’re not alone. Below we’ve broken down an Instagram marketing strategy guide to help you get started on the platform and understand the best practices for growth. Memes and image macros. Instagram marketing tools.

The Technology Part to Your Content Marketing Plan

Razor Social

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.

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Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

Noticing meme accounts blowing up with this hashtag, brands were quick to piggyback on this trend. appeared first on Unmetric Social Media Analytics Blog. Unmetric Brand Stars brands burger king content ideation content strategy engagement Met Gala newsjacking Piggybacking social media Social Media Analytics Social Media Marketing Social Media strategy twitter UnmetricSocial media was abuzz last month with a lot of drama.

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101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Here is a link to our top article about social media analytics tools: [link]. Web Analytics.

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Fetching Friday – 21 Marketing Links

Kikolani

But they’re powerful tools that marketers have used for decades. 5 Custom Google Analytics Dashboards in 5 Minutes [Free Downloads] – 5 Custom Google Analytics Dashboards in 5 Minutes [Free Downloads].

Facebook Group marketing: how to build your community

Sprout Social

Facebook Group marketing is going to grow in 2020 and beyond. And recent data from the Sprout Social Index highlights that 40% of marketers view private communities as a top social trend to prioritize in 2020. Why Facebook Group marketing matters so much.

Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani.

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5 Keys toward Creating a Killer Twitter Audit

agora pulse

That’s why it’s important to conduct an assessment of your Twitter marketing efforts. If this works for your brand, post GIFs and memes to your timeline to add humor to posts. A Twitter audit is helpful for optimizing your marketing strategy. Is it time for a Twitter audit?

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Seems like lazy marketing and business practices have finally met their match in Gen Z.

How SparkNotes is winning the pop culture game on social

Unmetric

And there are handles like this one which share screenshots of brands participating in memes to appeal to the youth on social. The general audience on social seems to prefer making brands a meme themselves to appreciating the memes they create.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Here’s Why Your Facebook Stats Are Declining (+ How to Fix it!)

Later

In this post, we’ll dig into why Facebook made this change to their analytics, along with 5 easy ways to boost your Page performance so you can stay right on track: Seeing a Decline in Your Facebook Stats? Have you noticed a dip in your Facebook stats recently? You’re not alone!

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Top 12 Blog Posts Of 2012

Firebelly

Pinterest, Instagram and memes were popular topics. 2 Cool (And Free) Instagram Analytics Tools. Instagram Marketing: 5 Must-Reads. Blog Blogging Content Marketing Social MediaHere are the 12 most-read posts on our blog in 2012.

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9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

Buffer Social

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. But it seems many are still bewildered by social media marketing. 8 Ways to Explain Social Media Marketing to Bosses, Clients, Family, and More.

Brands go bananas over #RahulBoseMoment

Unmetric

The hotel charged the actor 442 rupees (a little over $6) for just two bananas – not gold plated bananas or some super-rare breed, just regular old bananas you can get for 10 rupees at the local veg market. The post Brands go bananas over #RahulBoseMoment appeared first on Unmetric Social Media Analytics Blog. Events & Real Time Marketing newsjacking real time marketing Trending

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Technology Makes Us Lazy Communicators

Waxing UnLyrical

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. Insert meme of men on a train looking at newspapers here.) Marketing. Guest Post by Matt LaCasse.

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8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

First thing’s first: marketers should have a strong pulse on what’s considered top-performing content in their space. Analytics such as engagement reports in Sprout provide an in-depth breakdown on which of your pieces score the most traction. For example, Hubspot’s Instagram boasts everything from how-to education content and memes to motivational videos and beyond. Analytics Social Strategy

9 Ways to Increase Instagram Engagement in 2019

Later

Thankfully, Instagram is still one of the best places to market your brand online, gain a loyal following, and build a community that supports your business. Anyone with an Instagram Business account will have access to their profile’s analytics.

25 brands every social media manager should follow on social

Unmetric

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Social media is a whole new ball game for brands.

Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

The Content Creation Formula for Successful Online Marketing

ProBlogger

Online marketing can be an impossible task without quality content. The process of building a marketing strategy can be complex, and involving various analytics. This is incredible news for marketers – your viewers are willing to build loyalty and trust.

Brief is the new black: Why brands are tweeting just one or two words

Unmetric

Key trends: These unusual marketing campaigns worked in one very key way: they got brands engagement on Twitter. This is the age of meme’s and well-referenced tweets so why not dip your toes in this new social media fad and try standing out from the crowd? For more Social Media and Marketing Campaign Tips: If you’re interested in discovering and analyzing the impact of more such social strategies and marketing campaigns, take a brief demo of Unmetric Analyze.

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Should You Switch to an Instagram Business Profile?

Later

But if you make the switch to an Instagram business profile or creator profile, you’ll have access to tons of cool features, tools, and more detailed analytics that can help you grow your brand. Announced earlier this year, at #F82019 (the Facebook Developer Conference) , Facebook shared that, like Instagram business profiles, creator profiles will have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.

Instagram Year in Review: Top Trends from 2018

Later

Earlier this year, Facebook and Instagram made several major changes to their APIs in an effort to protect user data and privacy, and almost every company that does business on Instagram was affected, whether it was a shopping app or an analytics app. 2018 was a big year for Instagram!

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4 Examples of B2B Native Advertising

Oktopost

Account based marketing is all about creating a hyper targeted audience and then engaging that audience across various and diverse channels. As with any b2b marketing campaign , targeting is crucial. Patience is necessary as is an analytical mindset.

How to use Slack: a guide for social savvy businesses

Sprout Social

Just like it pays to learn the ropes of the latest social channels, marketers should likewise look into the most popular apps for businesses. If you’re already pretty familiar, jump down to the Slack for marketing section for additional ways in which to use the platform.

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Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile?

Real or Fake: 5 Instagram Rumors Explained

Later

Now, brands invest a lot of time and money into in their Instagram marketing, so not only is the quality of content continuously rising, but there is simply more options for consumers to choose from when it comes to deciding who they want to follow and why.

5 Hacks To Make The Most Out of Social Channels

Kikolani

When you choose a social channel for your business, you take its character into consideration to see if it fits your concept, self-presentation, marketing goals, strategy, and audience. #3. I hate numbers, but they matter when it comes to business and analytics.

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Facebook 101: What Every Smart Social Media Manager Needs to Know

agora pulse

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox.

Where is the Instagram Aesthetic Headed in 2020?

Later

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: .

Your Best Content May Be Right Under Your Nose

Social Media Strategery

Content marketing has become one big M.C. 13 Tools to Automate Your Content Marketing”. “15 15 Habits of Highly Effective Content Marketers”. Analytics and algorithms have emerged as key weapons in capitalism’s brawl with journalism across the web.

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How Glossier Built a Cult Following on Social Media

Unmetric

Glossier is a unicorn in the beauty market and there’s no other way to put it. From transforming a beauty blog into a digital marketing machine, Glossier is a classic example of a successful content to commerce leap.

3 Quick Ways to Drive Conversions on Pinterest

Convince & Convert

If you aren’t marketing on Pinterest already, you may be missing out on potentially significant business opportunities. But before you get excited and jump onto this visual discovery tool to market your brand , there are three things you need to consider.

The 7-Step, Data-Driven Way to Get More Traffic

Convince & Convert

” But data is telling me that while content marketers know their content needs to stand out from the noise, 32% of us are creating pompous content that focuses on our businesses instead of being customer-centric. Brian wraps up the skyscraper technique with outreach marketing.

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