Last month on social: Make Baby Yoda memes, you must.

Unmetric

December sent pop culture into overdrive as social media burst into memes about Baby Yoda, duct-taped bananas, and Christmas movies. Brands participated in the memes about it too, and this one by Aviation Gin stood out to us and the Twitterati. Now we know what a "meme" is.

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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

They want to understand how social media marketing will meet their goals before they commit to a budget allocation for a “mythical campaign&#. Social media marketing companies like other marketing agencies need to back their claims with statistics and provide metrics to prove effectiveness.

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The Ultimate Guide to Instagram Analytics

Later

Take a look at your Instagram analytics, and then take the time to really understand them. Instagram analytics can help you target the right audience, post engaging content, get more views on stories, and so much more! How to Access Your Instagram Analytics.

What Marketers Need to Know About TikTok

Ignite Social Media

As of May 2019, eMarketer found that only 4% of US social media marketers are currently involved with the platform. Stories over news –Users on TikTok are there to be entertained, not spoken or marketed to. Key Takeaways.

How to Use Instagram Analytics to Grow Engagement and Followers

Later

If you want to get more engagement and followers, it all starts with understanding Instagram analytics. The data from your Instagram analytics should inspire your content strategy, and not the other way around. Instagram analytics go beyond which posts get the most likes or comments.

ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics

Danny WhatMough

Every wondered about the history of LOLCATS and memes? Instagram announces new analytics features for advertisers. The #icebucketchallenge is now officially a successful internet meme , with a good cause behind it. I’m a big fan of the Airbnb rebrand and this just shows what a great content marketing job they’ve done around it. This is a brilliant case study from Econsultancy looking at Amtrak’s content marketing approach.

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How to Use Twitter Analytics: The Complete Guide for Marketers

Hootsuite

If you’re not using Twitter analytics, you’re missing out on key Twitter insights that could help you refine your strategy and maximize ROI. In this complete guide, you’ll find out why you should be using Twitter analytics, which Twitter metrics to track, and what tools to track them with.

Top 8 Influencer Marketing Trends Coming in 2020

Later

Wondering what big influencer marketing trends are coming in 2020? . We’ve rounded up predictions and the top influencer marketing trends in 2020, according to social media experts: Influencer Marketing Will Be Bigger Than Ever in 2020.

What is viral marketing (and does it actually work in 2020)?

Sprout Social

In fact, raising brand awareness is number one among the top social media goals of marketers today. This explains why so many businesses look toward viral marketing as an opportunity to catapult themselves into social media superstardom. What is viral marketing, anyway?

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have. Brian Solis has a terrific series starting this week on the changing marketing, advertising and communications, where he adds a 5th P: People.

Everything Social Marketers Need to Know About Generation Z

Hootsuite

Your boss is about to ask you how to market to Generation Z. But how do you start marketing to them? And the answers will help you do more than just market to Gen Z. Seems like lazy marketing and business practices have finally met their match in Gen Z.

11 ways social data can take you and your business to the next level

Sprout Social

By now you know that social media is a marketing powerhouse. Customers, competitors, campaigns, cultural events—today’s marketers have real-time data on it all and still, 39% say they struggle to demonstrate the value of social across their organizations. Go-to-market with confidence.

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Last month on social: Pop culture, piggybacking, and…pee?

Unmetric

Noticing meme accounts blowing up with this hashtag, brands were quick to piggyback on this trend. appeared first on Unmetric Social Media Analytics Blog. Unmetric Brand Stars brands burger king content ideation content strategy engagement Met Gala newsjacking Piggybacking social media Social Media Analytics Social Media Marketing Social Media strategy twitter UnmetricSocial media was abuzz last month with a lot of drama.

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The Technology Part to Your Content Marketing Plan

Razor Social

Unless you’ve been living under a rock, you know that content marketing is now a predominant force in the world of business. Because it is the only marketing method which is completely focused on satisfying the often complex and fast changing needs of modern consumers.

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Fetching Friday – 21 Marketing Links

Kikolani

But they’re powerful tools that marketers have used for decades. 5 Custom Google Analytics Dashboards in 5 Minutes [Free Downloads] – 5 Custom Google Analytics Dashboards in 5 Minutes [Free Downloads].

Praying and piggybacking: Who is Nesamani and why are brands talking about him?

Unmetric

The world yesterday realized that meme culture is well and truly alive in South India, for all of a sudden, social users everywhere were praying for a fictional South Asian character. A user on a Facebook memes page asked a harmless question about hammers, leading to a Tamil user making a reference to Nesamani. An innocent reply from the OP (original poster) praying for Nesamani exploded into a social media meme, with users and brands alike pitching in and praying for Nesamani.

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How SparkNotes is winning the pop culture game on social

Unmetric

And there are handles like this one which share screenshots of brands participating in memes to appeal to the youth on social. The general audience on social seems to prefer making brands a meme themselves to appreciating the memes they create.

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9 Unique Ways to Explain Social Media Marketing to Pretty Much Anyone (Even Your Boss)

Buffer Social

Quick quiz for social media marketers : Raise your hand if you’ve ever been asked, “So, you get paid to go on Facebook?”. But it seems many are still bewildered by social media marketing. 8 Ways to Explain Social Media Marketing to Bosses, Clients, Family, and More.

Here’s Why Your Facebook Stats Are Declining (+ How to Fix it!)

Later

In this post, we’ll dig into why Facebook made this change to their analytics, along with 5 easy ways to boost your Page performance so you can stay right on track: Seeing a Decline in Your Facebook Stats? Have you noticed a dip in your Facebook stats recently? You’re not alone!

6 Chrome Extensions That Are Perfect for Content Marketers

SocialFish

Content marketers usually have a lot on their hands. Chrome extensions for content marketing are inexpensive, easy to use and serve a variety of purposes. They make life as a content marketer, easier and less stressful.

Technology Makes Us Lazy Communicators

Waxing UnLyrical

That speaks very strongly to me at this point in my life right now as I’m taking on a more analytics focused role in my job. Insert meme of men on a train looking at newspapers here.) Marketing. Guest Post by Matt LaCasse.

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Best Internet Marketing Blog Posts of 2007 » Techipedia | Tamar.

Techipedia: Tamar Weinberg

Facebook The Facebook Marketing Bible: 24 Ways to Market Your Brand, Company, Product, or Service Inside Facebook (Inside Facebook): Justin Smith shows how Facebook includes a variety of channels that spread the word in a very in-depth blog post. 9 Reasons You Should be Using and Watching Facebook (Sugarrae): There’s a lot of marketing potential in Facebook, and Rae shows you why. What are Social Media Marketing and Social Media Optimization?

Social Media Terminology: Social Media Words You Need to Know

agora pulse

More info about algorithms: Google’s BERT Update: Embracing Customer-Centric Conversational Marketing. Analytics. Analytics is all the data (and the study of the patterns in the data) found in websites and social media platforms. Analytics include when users begin their visits to a site, what pages they visit, how long they stay on the page, what they interact with on the stage, when they leave, etc. Your Social Media Content Marketing Checklist.

Brands go bananas over #RahulBoseMoment

Unmetric

The hotel charged the actor 442 rupees (a little over $6) for just two bananas – not gold plated bananas or some super-rare breed, just regular old bananas you can get for 10 rupees at the local veg market. The post Brands go bananas over #RahulBoseMoment appeared first on Unmetric Social Media Analytics Blog. Events & Real Time Marketing newsjacking real time marketing Trending

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

Thinking about adding TikTok to your social media marketing strategy? These TikTok statistics will help you tell the forest from the memes. Figures released from mobile data and analytics company AppAnnie show that TikTok tops the download charts this year.

Top 12 Blog Posts Of 2012

Firebelly

Pinterest, Instagram and memes were popular topics. 2 Cool (And Free) Instagram Analytics Tools. Instagram Marketing: 5 Must-Reads. Blog Blogging Content Marketing Social MediaHere are the 12 most-read posts on our blog in 2012.

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Twitter Marketing: The Complete Guide for Business

Hootsuite

With more than 145 million active daily users , Twitter should be a part of your marketing strategy. We’ve got everything you need to create and implement a highly effective Twitter marketing strategy that gets results. How to create a Twitter marketing strategy.

A Quick Guide to Social Media Advertising

Later

Facebook is a go-to advertising platform with some of the most powerful targeting tools on the market. billion active monthly users, Facebook is definitely still a marketing opportunity to keep top of mind. Be as narrow as possible when your target marketing.

What Are You Looking Forward to in Social Media in 2020?: Experts Round-Up

agora pulse

Unless you catch lightning in a bottle with some sort of meme-worthy one-off, it is very, very difficult to sustain social media reach and engagement with a content approach that is non-episodic. Golden opportunity knocking for us as marketers! Social Media Marketing

101 Marketing Tools and Technology Tips for 2017

Razor Social

Are you tired of all the fluff you read on marketing? Want a list of tried and tested marketing technology tools and tactics you can immediately implement in your business? Here is a link to our top article about social media analytics tools: [link]. Web Analytics.

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Should You Switch to an Instagram Business Profile?

Later

But if you make the switch to an Instagram business profile or creator profile, you’ll have access to tons of cool features, tools, and more detailed analytics that can help you grow your brand. Announced earlier this year, at #F82019 (the Facebook Developer Conference) , Facebook shared that, like Instagram business profiles, creator profiles will have access to a number of exclusive features and in-depth analytics, but there are also some big differences between the profile types.

Twitter Moms: How to Relate without Looking Like an Imbecile

agora pulse

Whether you’re promoting baby products, books, food products electronics, makeup or clothes you need to be able to relate to the Mom market. So here’s the problem… if you’re not a Mom how can you tap into this captive market on Twitter Moms without looking like an imbecile?

5 Hacks To Make The Most Out of Social Channels

Kikolani

When you choose a social channel for your business, you take its character into consideration to see if it fits your concept, self-presentation, marketing goals, strategy, and audience. #3. I hate numbers, but they matter when it comes to business and analytics.

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25 brands every social media manager should follow on social

Unmetric

And one of them is almost always Linda from Marketing. No other brand owns user-generated content and influencer marketing as much as Airbnb, and for that, its Instagram truly deserves every follower it gets. Social media is a whole new ball game for brands.

Real or Fake: 5 Instagram Rumors Explained

Later

Now, brands invest a lot of time and money into in their Instagram marketing, so not only is the quality of content continuously rising, but there is simply more options for consumers to choose from when it comes to deciding who they want to follow and why.

Brief is the new black: Why brands are tweeting just one or two words

Unmetric

Key trends: These unusual marketing campaigns worked in one very key way: they got brands engagement on Twitter. This is the age of meme’s and well-referenced tweets so why not dip your toes in this new social media fad and try standing out from the crowd? For more Social Media and Marketing Campaign Tips: If you’re interested in discovering and analyzing the impact of more such social strategies and marketing campaigns, take a brief demo of Unmetric Analyze.

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Community management and content creation

Janet Fouts

Some CEO’s can’t create content either, and they let their marketing person do it for them. Some are analytical thinkers and know how to extract ROI from a stone. I was part of a discussion on Twitter this morning around this post of George Snell’s.”

Facebook 101: What Every Smart Social Media Manager Needs to Know

agora pulse

As the world’s largest social media platform, Facebook is an essential channel for businesses, organizations, and public figures to market themselves online. For social media managers specifically, Facebook is a critical component in a well-rounded marketing toolbox.

8 Competitive Benchmark Tactics to Measure Your Brand

Sprout Social

First thing’s first: marketers should have a strong pulse on what’s considered top-performing content in their space. Analytics such as engagement reports in Sprout provide an in-depth breakdown on which of your pieces score the most traction. For example, Hubspot’s Instagram boasts everything from how-to education content and memes to motivational videos and beyond. Analytics Social Strategy

The Content Creation Formula for Successful Online Marketing

ProBlogger

Online marketing can be an impossible task without quality content. The process of building a marketing strategy can be complex, and involving various analytics. This is incredible news for marketers – your viewers are willing to build loyalty and trust.

Association Social Media: American Occupational Therapy Association (AOTA)

SocialFish

Our social media team meets monthly to analyze the monthly analytics report and to ensure that we’re meeting our strategic objectives. We have an enterprising member who started the OT Memes Facebook page , which is hilarious.

Where is the Instagram Aesthetic Headed in 2020?

Later

From the “no-edit edit” to homemade memes and the obsession with carousel posts, your Instagram feed is about to become more creative than ever. . Check out how Later’s Marketing Campaign Lead, Lexie Carbone uses VSCO to get the look: .

How we Reached 1000 Subscribers on YouTube

VEED Grow

YouTube Growth Analytics The videos we make are all about video editing, video marketing, and social media marketing. The first phase is the filming and editing phase, and then the second one is the Marketing phase.