Koka Sexton

SEPTEMBER 1, 2023

In today’s dynamic landscape, Marketing Innovators are at the forefront of change, constantly seeking novel strategies to engage customers. Urgency and Timeliness: Amidst this ever-evolving environment, the need for B2B Content Frontier: Pioneering AI Excellence in Marketing has never been more pressing.

B2B 52

B2B Content Marketing Team 52

Sherrilynne Starkie

JANUARY 2, 2018

When you figure that nine out of ten Canadian adults use social media, it’s clear where the best marketing opportunity is. It can seem like social media is a waste of both time and resources in a world of competing priorities. Usually, the issue is a lack of strategy. Adding a social media consultant to your team will fix this.

Consultant 309

Consultant Social Media Curata Sysomos 309

Sprout Social

APRIL 17, 2024

Chatbots are strategic assets that enhance your customer care and marketing strategies. Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. But where do you start with building a chatbot?

Hubspot 103

Hubspot Template Templates API 103

Sprout Social

JULY 14, 2023

An effective way to achieve this is through sales and marketing alignment. The new reality is that sales and marketing are continuously and increasingly integrated. Marketing needs to know more about sales, sales needs to know more about marketing and we all need to know more about our customers.

Collaboration 76

Collaboration Marketing Team Hubspot 76

Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account. Analytics are an important tool for all webmasters.

Analytics 161

Analytics Google Tools Case Study 161

Sprout Social

JUNE 17, 2021

The Harris Poll, on behalf of Sprout Social, surveyed more than 1,000 US consumers and 250 business executives to better understand how they use social media, the importance of social media marketing, social’s impact on organizations and how its influence will change in the coming years. Companies that fail to do so risk being left behind.

Statistics 145

Statistics Social Media Marketing Survey 145

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. As the demands of this role grows, so does the social media data and analytics understanding required by social media teams.

Microsoft 112

Microsoft Analytics Metrics Data 112

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Patterns 119

Patterns Sentiment Analysis Proposal 119

Keyhole.co

MAY 4, 2023

As someone who’s spent a fair share of time working with social media analytics, I’m no stranger to the world of Twitter analytics tools. At Workello, we rely on a variety of tools for Twitter analytics. The recent API price hike has indeed caused some concern among users of Twitter analytics tools.

API 52

API Price Marketing Analytics 52

The Realtime Report

NOVEMBER 22, 2022

Research has found that, when enterprise data is integrated with a Human Resource Management System (HRMS), employees can consequently perform better and be more engaged. You also might not have realized how significantly data analytics can contribute to efforts of identifying, mitigating, monitoring, and reporting cybersecurity risks.

Data 91

Data How To Class Analytics 91

Sprout Social

JANUARY 3, 2023

Working with customer service, product and other departments on your strategy helps you get the most from your marketing resources. Let’s take a more in-depth look at how departments outside of marketing can support implementing a comprehensive social strategy. Common issues or complaints that customers experience.

Collaboration 121

Collaboration Social Media Team Sentiment 121

Keyhole.co

APRIL 30, 2024

Bet you have never put it like this, even if you have been marketing on TikTok for a while. Maybe it’s time to audit your TikTok account and determine the cause so that you can improve your TikTok marketing strategy later. Hashtags And other crucial TikTok analytics metrics. Is my TikTok account healthy? likes, and 10.1K

How To 52

How To Hashtag Meme Trends 52

Razor Social

SEPTEMBER 20, 2018

What is a Google Analytics Funnel. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. This is where Funnels in Google Analytics come in – they help you visualize this process and the conversion data at each step. So let’s start.

Analytics 84

Analytics Google How To Report 84

agora pulse

DECEMBER 16, 2019

New to the world of social media marketing or just need to ensure you’ve got the basics down? Here’s your informative walk-through of social media marketing. So, whether you are just getting started in social media marketing or just want to make sure all your bases are covered, this guide will be a good place to start.

Social Media Management 127

Social Media Management Social Media Hashtag Marketing 127

Kikolani

JANUARY 20, 2012

The Resources Mashup. Keep Calm and Carry On: How To Handle 4 Common WordPress Emergencies – Whether you’re getting the ‘white screen of death’ or accidentally published a post, learn how the average WordPress user can fix common panic-inducing issues. Blogging / Writing. Business / Career.

Mashup 120

Mashup Resources Tumblr Widget 120

Hootsuite

MARCH 2, 2023

Save your customer support team time and resources Automating your DMs can save your customer support team time and resources. Automating also allows you to keep track of customer queries and complaints, so you can quickly address any issues that arise. Chatbot analytics provide insight into how users interact with your chatbot.

Social Media 131

Social Media How To Discount FAQ 131

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

agora pulse

JULY 31, 2020

Have you decided to turn to a social media marketing agency for all your social media needs? You want to grow your social media engagement or your pages have been neglected for a long time—but you don’t have the time or resources to manage them. Your internal resources . Your needs from a social media agency. Shareholders.

Social Media 190

Social Media Marketing How To Social Media Management 190

Convince & Convert

APRIL 16, 2013

The changing communications landscape has also led to revolutionary changes in the world of market research. Unfortunately, not every market research professional is adopting this new form of research citing its lack of structure as a major drawback. That digital analytics function does not just happen. You get the idea, right?

Analytics 139

Analytics Press Release Health Care Data 139

The Realtime Report

JANUARY 21, 2021

The problem is that all too often, this foundational principle is ignored, given short shrift, or deprived of resources. He addresses how to manage this transformation, step-by-step, covering such issues as: Customer Experience – Customer experience is hard to get right and easy to get wrong.

Findability 116

Findability System Training Analytics 116

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 101

Software Marketing Analytics B2B 101

Sprout Social

FEBRUARY 6, 2023

By engaging with your audience, you can understand what content resonates, your brand perception, plus discover common issues and features your customers want. Use the analytics feature to tailor your social media marketing strategy and prove ROI. Here are some tips to help you evaluate what will work best for you.

Features 100

Features Social Media Curation Geotagging 100

SocMed Sean

DECEMBER 1, 2018

Identifying The Tools And Resources. Regardless of whether you have a team of 25 or are a team of one, these resources might include: 1) Time allocated to social media listening, community engagement, content creation, and customer service. If more resources will help you drive sales or leads, make the case. Click To Tweet.

Blogger 266

Blogger Company Social Media Curata 266

Oktopost

JANUARY 11, 2024

From email marketing to social media and sales outreach, there are various ways in which you can continuously generate demand for your product. The problem isn’t so much the lack of ideas but having the resources to realize them. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. Their research and engagement can turn into precious data for your business.

Analysis 69

Analysis Data Sentiment Metrics 69

Laurel Papworth

FEBRUARY 24, 2021

Using tools for industry leadership and news, for crisis comms and issues management, for jobs and more. Resources for #HigherEd #EdTech #EduAu. Social Media Marketing Strategy for University, College and HigherEd playlists: YouTube Lectures Facebook Lectures.

Social Media 52

Social Media Education HootSuite Marketing 52

Sprout Social

JUNE 26, 2023

Predictive analytics Predictive analytics understands patterns in customer behavior to anticipate future customer needs. For example, by studying customer data , retailers can anticipate ebbs and flows in footfalls based on location, events or seasons and allocate resources accordingly.

Sentiment 103

Sentiment Analysis Patterns Price 103

Social Media Strategies Summit

JANUARY 12, 2023

Higher education social media marketers face unique challenges. We gathered five leading higher ed social media marketers to discuss how to manage social accounts across an institution’s various departments. There’s no shortage of tools to support marketing collaboration , from project management platforms to file-sharing software.

Collaboration 224

Collaboration How To Education Team 224

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1.

Publishing 84

Publishing Social Media Film B2B 84

Kikolani

MAY 11, 2012

The Resources Mashup. Your Blog, Your Rules – Why Marketing Should Always Begin at Home – Don’t rely solely on social platforms for housing your content. Read the benefits of having your own blog and using social media to market it. 26 Tips for Success With Location-Based Marketing – What’s SoLoMo?

Mashup 113

Mashup Resources SEO RSS 113

Sprout Social

MAY 5, 2021

As a marketer, you know getting customers’ attention can be tough, but actually closing those customers is just as much of a struggle for sales reps in your org. And that’s where marketers can save the day. Your marketing team is sitting on a potential goldmine of data when it comes to what customers want.

Data 116

Data Marketing How To Collaboration 116

Kikolani

JUNE 15, 2012

The Resources Mashup. Instead of focusing on the benefits of what BlogWorld has accomplished over the years, and the potential in making a side income and business through internet marketing and blogging, they decided to “spin” the story in a slightly different direction. Now, many marketers wonder how to get more web traffic.

Mashup 120

Mashup Resources Blogger RSS 120

Oktopost

SEPTEMBER 4, 2019

The art of marketing defies easy definition. Anything you do that helps build awareness of your product and brings in customers can be correctly classified as a marketing activity. Under such a broad category, it’s no wonder that technological marketing tools pop up like mushrooms after a rainstorm. SimilarTech.

Software 81

Software Research Marketing Price 81

Keyhole.co

MARCH 6, 2024

Sometimes, they have enormous resources at their disposal. I guess we can all agree that marketing goes far beyond the numbers. Marketing is about feelings, opinions, and emotions (in the end, 95% of all purchases are emotional; it’s no secret). The social media scene is noisy. Everyone has something to say.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

The Realtime Report

JULY 8, 2017

How To Market Your Small Business On A Tight Budget. If you’re worried about how to find the funds to market your small business, you’re not alone. With so many big players around, you might think that marketing budgets need to be huge in order to do the job properly. Use Your Built-In Data Analytics. Rely On Software.

Small Business 89

Small Business How To Marketing Skills 89

Hootsuite

SEPTEMBER 6, 2023

Then, you can enjoy the fabulous life of a social media manager (77% of social marketers are happy in their jobs… and hey, the salary’s not bad, either ). Hootsuite offers certifications in social marketing , DEI in social media , social selling and more. This question is the interviewer making sure you “get” the brand. Ooh, sneaky.

Social Media Management 102

Social Media Management Questions Social Media HootSuite 102

Sherrilynne Starkie

JANUARY 22, 2019

This week’s must-know social media news for marketing and communications professionals includes headlines about Facebook’s attempt to clean up, support for journalism from Twitter and Google, the continuing importance of links in SEO and some new, clever features from LinkedIn. 4 Twitter is developing new analytics dashboards.

Social Networking 150

Social Networking News Aggregator Journal 150