Adam Cohen

JUNE 8, 2010

Effective businesses manage all customer touchpoints – every customer interaction is a chance to impact the experience, whether it’s an ad, a product purchase, a customer service call, talking in the store with an associate, or replying to a post in a social network. Photo credit: niemster via Flickr. Related Posts.

Social Media 236

Social Media Paid Search comScore Posterous 236

Firebelly

SEPTEMBER 3, 2010

For many news pages, social media has become the number one referrer and we are seeing some evidence that websites in the travel vertical and other such experience/story based content websites are moving towards the same pattern.

Paid Search 184

Paid Search Engineering Flickr SMS 184

Social Media Strategery

JANUARY 6, 2014

We use social network analysis to determine how messages flow from one person to another. We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. ” are shunned because they won’t impact engagement numbers. Image courtesy of Flickr user themadlolscientist.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Waxing UnLyrical

JUNE 21, 2012

When it comes to staying on top of social media, one of the big challenges we have is to find the social media tools that will help us achieve a happy medium between curating, listening, engaging and producing content. Analytics, which can help you figure out not just which type of post performs the best, but when.

HootSuite 269

HootSuite Social Media Curation iPad 269

Social Media Marketing

JULY 24, 2013

In addition, US Twitter users are most active after 6 pm, whilst those in the UK are highly engaged between the hours of 10 a.m. Social sharing continues to grow and some platforms are serving specific purposes. Similarly, B2B decision makers use different social networks for different purposes.

Social Media 162

Social Media Flipboard Journal comScore 162

Talkwalker SM

FEBRUARY 8, 2016

When such large sums of money are being invested into Super Bowl ad campaigns, going viral is pretty much a must, so we decided to use social media analytics to take a look at the lessons brands can learn from what worked and what didn’t work at Super Bowl 50. Lesson 2: Humor is King for Driving Engagement.

Hashtag 93

Hashtag Marketing YouTube Campaign 93

The Marketing Blog

SEPTEMBER 7, 2010

Moving beyond your website, the concept of analytics is also strongly applicable to your other online initiatives as well. When it comes to Facebook, the social networking platform is no different. The new version has many features which include Page tab analytics, track Facebook sharing and Likes on your own blog or website.

Facebook 185

Facebook Web 2.0 Startup Applications 185

Waxing UnLyrical

AUGUST 10, 2011

Being able to manage and align engagement with communication efforts internally and externally will only help add value to your audiences and demonstrate results. PR evaluation: In the past two years alone the growth of social networks and social media usage has seen the rise and rise of measurement and analytics.

Skills 188

Skills Communities Issues Education 188

Adam Cohen

JULY 12, 2010

People are the fuel behind social media, which is really just tools and tactics. Here is a quick list of reasons to get Market Research engaged early in order to give social media (People fueled) initiatives the best chances of long term success. What did I miss? A goal that is basically brought from the necessity!

Research 265

Research Social Media Marketing Retail 265

Firebelly

AUGUST 18, 2010

Learn how to make data-driven decisions about content by using Insights, launch "legal" contests and promotions via the Wildfire application, and create an engaging landing tab for your Page with Static FBML. Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

MARCH 17, 2010

It pays to engage. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend.

Buy 100

Buy Facebook Paid Search SMS 100

Adam Cohen

JULY 16, 2010

I sincerely hope that people just sit back and enjoy the brilliant piece of work, and stop giving P&G the link love. Who’s with me? (By By the way, I’m glad to hear he stopped the oil spill).

Badge 201

Badge Disqus Web 2.0 Retail 201

Firebelly

JANUARY 15, 2010

Facebook, Twitter 2-way Lifeline for Haiti By Judy Keen A photographer documenting a missionary groups work in Saint-Marc, is among many people using social-networking sites to share news and photos, ask for help finding missing loved ones or seek donations. Here are 5 news items or blog posts that I wouldnt want you to miss: 1.

Social Media 100

Social Media Feed Reader Paid Search SMS 100

Bare Feet Studios

JULY 25, 2011

It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Google Analytics. www.google.com/analytics. Social Network. Set up an organization page on an existing popular social network to connect with others. Yelp/Trip Advisor.

Social Media 79

Social Media Ustream Wiki Content management systems 79

Firebelly

MARCH 12, 2010

10 Steps for Optimizing the Brand for Social Search By Brian Solis Facebook recently overtook Yahoo as the second most visited site in the United States. 11 Free Tools for Social Media Optimization By Lee Odden Plenty of bloggers are talking about the inevitable intersection of social media marketing and search engine optimization.

SEO 100

SEO Paid Search SMS Syndication 100

Firebelly

JULY 22, 2010

The company was arrogant -- all but the social media manager who chimed in on my post. link] Through the experience of engaging my community online, I found MyCar Doc, a local gig that all of my friends use for their auto repair solution. Sadly, Firestone won't change, but I will.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

MARCH 5, 2010

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

OCTOBER 21, 2009

Are you customers deeply engaged in your brand? Does your brand have engagement value - content vise? Do you have a responsive way about you? Are you committed to deep and sustained marketing efforts? Is your leadership behind you? Can you, are you willing to, and can you afford to develop content?

Social Media 100

Social Media Marketing Paid Search SMS 100

Razor Social

MARCH 30, 2016

Social Analytics. Track your social media analytics in relation to what you monitor and produce reports. Check out our social media analytics compass. It analyzes over 100+ million data sources in 55 languages and provides real-time analytics. All tools need to provide some reporting capabilities.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

Waxing UnLyrical

OCTOBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Let Your Freak Flag Fly October 6th, 2010 Tweet This is a guest post by Narciso Tovar This past week, I gave a presentation to the Dallas IREM group about the importance of giving social media a second look.

Class 182

Class Postrank Comments Tourism 182

Techipedia: Tamar Weinberg

SEPTEMBER 23, 2009

This is no less true for the world of social networks. Networks like Digg, FriendFeed, and Facebook are seeing huge growths in value, but the little guys, the ones actually providing the meat and potatoes for those operations, rarely see a nickel. Let’s be honest for a second here. The major “Web 2.0″

Aggregator 151

Aggregator Content Digg Posterous 151

Firebelly

MAY 21, 2010

Don’t Fall in Love with One Social Media Platform By Liana "Li" Evans With today’s featured Don’t Fall in Love chapter, I take a look at why you should really bank your entire social media strategy on one particular platform. Firebelly Memo: Take the time to identify, approach and engage those people most active on your Facebook page.

Social Media 101

Social Media Facebook Mobile Newsletter 101

Techipedia: Tamar Weinberg

MAY 18, 2010

Your social media pages offer places where people interested in your ideas are already gathered, so you don’t have to take a “hit or miss&# approach to beta testing. It showcases your company’s personality Engaging through social media lends itself to more personal contact with customers.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Hootsuite

SEPTEMBER 14, 2020

Facebook analytics tools. Flickr is a photo-sharing social network for both professional and amateur photographers. On Flickr, you can search for images by keyword, images captured by a specific photographer or by a group. While Flickr is a good source for stock images, it has some limitations. Brandwatch.

Tools 144

Tools HootSuite Facebook Flickr 144

Webbiquity SMM

JULY 24, 2018

Social media monitoring tools simplify the task of monitoring conversations about brands, product names, and keywords across social networks. All of these tools monitor updates on multiple social media sites in real time. They are more focused on engaging in social media conversations than simply tracking them.

Tools 170

Tools Social Media Netvibes Lithium 170

Kikolani

JANUARY 16, 2011

Also, it’s not all about what you do on your site or your social media. This will usually lead to those bloggers coming back to your site and engaging with you in your blog as well. Answer: I like to think of having a Facebook page as a way to further engage your audience. How do you avoid or mitigate against this?

Questions 167

Questions WordPress Postrank Blogger 167

Firebelly

JANUARY 13, 2010

And, as a result of this, I want to share what I care about with everyone who has chosen to engage with me, well, because, they chose to engage with me for a reason. I am careful to consider the audiences that I do communicate with on both networks and the purpose of each network.

Syndication 101

Syndication MySpace Paid Search Social Media 101

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 19, 2011

Great content naturally attracts links, but Matt Malden points out ways to go beyond that by blogging, sending a regular email newsletter, using Twitter, social networks, YouTube and other sites to expand your online presence. Social Media Affecting BtoB Buying Behavior by The Proactive Report.

Tips 179

Tips Press Release Reputation B2B 179

Buffer Social

JUNE 29, 2016

The popular photo-sharing app is fun, simple and growing—Instagram has more than 300 million daily users and sky-high user engagement levels. The company just announced that it will open up a set of business tools including new business profiles, analytics and the ability to create ads from posts directly within the app.

Instagram 105

Instagram Engagement Hashtag How To 105

Buffer Social

AUGUST 8, 2017

How do you stay on top of all your social media marketing tasks? From creating and publishing content to analytics and reporting, it can be pretty overwhelming to think of all the jobs social media marketers have to complete every day. Thankfully, there are a bunch of awesome social media management tools available to help.

Social Media Management 111

Social Media Management Social Media Tools Price 111

Webbiquity SMM

OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Although fewer Americans use Twitter than Facebook, Twitter users “are far more likely to follow Brands/ Companies than social networkers in general.

Tools 207

Tools Twitter Tips Statistics 207

Webbiquity SMM

MARCH 14, 2017

Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Sample review: “Sophisticated choices are available from cropping to specific photo sizes or services like a Flickr buddy icon, Twitter picture, or desktop or mobile sized versions. 17 ) Social Image Resizer.

Tools 185

Tools Sample Samples Price 185

Techipedia: Tamar Weinberg

MARCH 17, 2010

Look at Boring Stats — and Make Them Interesting This has a little to do with the Social Media platforms, but mostly with analytics. I remember sitting in an ROI webinar with New Marketing Labs’ Justin Levy , and he more or less skimmed through 5 or 6 different measuring tools like Grader, and of course, Google Analytics.

Communities 237

Communities Twitter Web 2.0 ROI 237

Justin Levy

JUNE 23, 2010

It gives you the ammunition you need to convince your boss, your board, your IT team, or your employees why they should be investing time and money on “just another social network.&# This includes anyone from the CEO to the CMO to PR, communications, and marketing.

Facebook 259

Facebook Marketing Privacy Class 259