Sprout Social

JULY 19, 2023

Driving conversion through compelling video is a common goal in social media video marketing. Our survey also revealed marketers are prioritizing short-form vertical video across TikTok (60%), Instagram (53%) and YouTube Shorts (52%). Some of our highest performing videos are embedded in blog articles.

Conversation 86

Conversation Video Tips Embedding 86

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. Especially, for B2B and Considered Purchase marketing. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. So, what’s a marketer to do?! Especially, for lead generation.

Software 103

Software Marketing Analytics B2B 103

Social Media Marketing

MAY 20, 2019

The first thing in the morning that we do is to check the Facebook stories and posts, our friends and family members have posted over the platform. This is just an example to show how impactful Facebook is as a platform. Not only as a social media platform, but Facebook holds immense marketing potential too.

Feed 102

Feed Feedly Tools Aggregator 102

Techipedia: Tamar Weinberg

NOVEMBER 22, 2011

Internet marketing strategies vary depending on the nature of the blog, brand, or business and alter with accordance to their physical and digital size and their particular niche. When it comes to marketing any organization, product, or service on the web, there tends to be three essential ways of doing so: Dominating social media platforms.

Strategy 213

Strategy Klout Marketing How To 213

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools? Get in early on trending topics.

Brand Monitoring 101

Brand Monitoring Tools HootSuite Brands 101

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Social marketing can benefit retailers at every stage of the sales funnel. How to use social media marketing for retail to get more sales. Using social media marketing for retail: 3 best practices. That’s more than 4.6

Retail 105

Retail Social Media Brands Tips 105

Pixlee

APRIL 18, 2022

Leading marketers are always looking for ways to link their owned media platforms with their influencer marketing program. While influencers are on the newer side of the marketing scene, email marketing is a tried-and-true medium that almost all industries already benefit from.

Influencer 52

Influencer Marketing How To Collaboration 52

Hootsuite

JANUARY 18, 2024

Your social media algorithms use a similar set of rules to Google’s search algorithms, as every digital platform has the same goal: To keep the user using the platform. It stands to reason that you can use SEO to better your reach on social, and that starts with keyword research on your social platform.

Instagram 94

Instagram HootSuite Hashtag Embedding 94

BeingOptimist

MAY 17, 2022

Most digital marketers will tell you that the easiest way to get organic traffic is to list yourself on Google. The power of SEO email marketing. One of the biggest benefits of incorporating email marketing in SEO is that you are not limited by word restrictions like Twitter or creative restrictions like search engines.

Organization 52

Organization How To Discount Marketing 52

The Realtime Report

MAY 28, 2019

Any given organization’s data strategy depends heavily on the analytics tools they make available to employees—like self-service analytics tools that help employees pull their own insights from data without having to depend on specialists to help. Embed Analytics Dashboards. The result? So, what’s the solution?

Data 79

Data Collaboration Analytics Embedding 79

Pixlee

FEBRUARY 14, 2022

TikTok’s meteoric rise has left marketers scrambling to figure out how to harness the platform’s power to their advantage. This differs from more linear-based feeds on platforms like Instagram or Facebook. Fortunately, TikTok makes this easy thanks to their excellent native analytics tools.

Analytics 85

Analytics Statistics Activities Data 85

Razor Social

DECEMBER 13, 2017

Social media is now a key part of every marketing strategy. There are many technical aspects that even non-techie marketers need to be aware of to get the most out of their social media efforts. Like most marketers today, you probably spend a lot of time producing quality content for your website and your blog. Open Graph.

Social Media 105

Social Media Social Graph URL Embedding 105

Keyhole.co

OCTOBER 21, 2020

If you’re using Instagram to market your business, the best way to guarantee success is by boosting your following first. In order to boost your following, you need to get found on the platform. Why is Instagram so important that you should dedicate your time to getting found on the platform? Why Optimize for Instagram?

SEO 131

SEO Instagram Tips Hashtag 131

Buffer Social

JULY 24, 2023

In this article, we’ll dive into the TikTok algorithm and how you can work with it to enhance your visibility and engagement on the platform. The For You page is the first page you encounter on TikTok and is filled with recommended content and videos that get more accurate as you spend time on the platform.

How To 75

How To Film Collaboration Hashtag 75

Twist Image

NOVEMBER 21, 2014

Companies can earn millions of billions of dollars in the short span of four months, and the markets will pound them for not performing better. When they''re not doing that, these channels are typically leveraged by the marketing and communications departments, as a way to advertise some kind of promotion or product. It''s insanity.

Marketing 98

Marketing Apple Mobile Advertising 98

agora pulse

JUNE 4, 2019

Plus, studies show that uploading videos directly to Facebook will give you 86% higher reach than posting a link to your video from YouTube or another hosting platform. When you select this option, people can schedule watch parties, and you can see analytics of how many people are watching it at one time (like you can with a live video).

Publishing 161

Publishing Video Facebook Embedding 161

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Hootsuite

OCTOBER 11, 2022

It’s important to note that according to Instagram , shadowbanning is not practiced on the platform — but so many users claim to be affected by mysterious restrictions that the myth lives on. We have spoken a lot about the racism that is embedded is social media platforms. How do Instagram shadowbans work? Today I stumb… [link].

Instagram 118

Instagram Guidelines Hashtag HootSuite 118

Sprout Social

DECEMBER 10, 2018

But in the face of the platform’s ever-changing algorithm , brands need to explore beyond traditional Instagram tips and best practices. Expanding your reach on Instagram is about much more than a brute force content marketing attack, by the way. Seems like a no-brainer, right? Listen: Instagram moves crazy fast.

Instagram 98

Instagram Hashtag Embedding Feed 98

Twist Image

MAY 9, 2013

You can''t throw a marketer down a flight of stairs these days without hearing the terms, real-time bidding, big data, retargeting and native advertising tumbling off of their tongues. It has become so pervasive that it''s beginning to make social media, mobile marketing and plain-old digital advertising seem somewhat antiquated.

Adwords 84

Adwords Marketing eBook Advertising 84

Later

JULY 29, 2020

According to Instagram , they identify topically similar accounts by using a machine learning method known as “word embedding.” . Then you may want to check your Instagram analytics ! . You’ll also get up to 3 months’ worth of Instagram Stories analytics using Later, instead of just 2 weeks worth of data in the Instagram app.

SEO 132

SEO Instagram Hashtag UGC 132

Hootsuite

JULY 28, 2022

Enter Patreon, a platform that makes it easy for content creators to monetize their online following! Our Patreon deep-dive will help you learn the ins and outs of this platform and determine whether becoming a Patreon creator is the right move for you. Your marketing efforts. What is Patreon? So what is Patreon used for?

Vimeo 108

Vimeo URL HootSuite Types 108

Sprout Social

JULY 30, 2018

Pinterest users are unique from other social media platforms. This platform’s particular demographic just so happens to be one of the wealthiest in the world. It’s obvious why businesses need to be active on this platform – people can literally buy your products or services right from the app.

Advertising 82

Advertising Embedding CPC Types 82

Net-Savvy Executive

MAY 7, 2012

At the recent Social Media Analytics Summit, Dana Jacob gave a talk on the spam that finds its way into the search results of social media analysis platforms, skewing the numbers. The other is designed to fool search engines with keywords and links embedded in usually irrelevant text. He even used a real client as an example.

Social Media 83

Social Media Crowdsourcing Analysis Embedding 83

Kikolani

MAY 24, 2016

We pick a platform, put together a color scheme, figure out some fonts that fit into our brand’s style, slap a logo on the website and call it good. However, for small businesses, digital marketing agencies and hosting companies looking to offer websites to small businesses, these options tend to not equate to a great ROI due to price.

SEO 99

SEO Conversation Mobile Sites 99

Audiense

SEPTEMBER 23, 2016

Topics such as the use of social media data across marketing departments and agency pitching drew universal agreement (as we sat there feeling smugly vindicated), whereas topics such as the role of LAD publishers sparked heated debate. A recurring theme is: from where are marketing ideas going to come? Chris Perry , Weber Shandwick.

Data 60

Data Influencer Campaign Strategy 60

Oktopost

APRIL 10, 2024

To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. However, not every marketing team has the time and resources to execute an end-to-end, fully optimized LinkedIn strategy. What does a LinkedIn marketing agency do? Key features to look for in a LinkedIn marketing agency 1.

LinkedIn 62

LinkedIn Marketing B2B Social Media Management 62

Oktopost

NOVEMBER 12, 2020

It’s safe to say that 2020 has become the year of data-driven marketing with 83% of B2B marketers focusing more on data analytics this year. Over two thirds (69%) even said they were making measurement and analytics their top priority. . The rise of data analytics. Improved marketing segmentation.

Analysis 139

Analysis B2B Data Tools 139

Saying It Social

MAY 7, 2010

Pingback by Tweets that mention A Step by Step Guide on Getting Started Using Facebook For Business « Saying It Social – Online Marketing, Social Networking, Social Media Marketing, & Search Engine Optimization -- Topsy.com | May 9, 2010 | Reply Good job, AK. Very useful. Self explanatory. Answers my doubts.

scribd 144

scribd Facebook Widget StumbleUpon 144

Later

SEPTEMBER 12, 2019

In fact, 55% of consumers trust user-generated content over any other form of marketing, making it a surefire way to boost your sales and improve brand loyalty. . What is User-Generated Content & Why Should it be Part of Your Marketing Strategy? . Generating an affordable marketing stream.

UGC 60

UGC Content Instagram Hashtag 60

ProBlogger

AUGUST 22, 2018

Twitter, for instance, is often described as a “microblogging” platform. You could also take a look at your most popular posts in Google Analytics, or the posts that get the most comments or shares. Then, as now, it seemed clear that Google had a preference for in-depth content.

Domain Name 31

Domain Name Microblogging Embedding Blogger 31

Hootsuite

AUGUST 22, 2023

Hypothesis: Traditional SEO tactics can help posts gain more reach on social media Social SEO , or optimizing your social posts to appear higher in platform search results, is a brand-new game. In traditional SEO, marketers optimize their web content to improve its ranking on Google. First, we gave each video 4 weeks to collect views.

SEO 91

SEO Social Media HootSuite Instagram 91

Bill Hartzer

NOVEMBER 2, 2021

I guess their intention is to “corner the market” and cover just about every possible scenario that they could possibly put into the application. I have literally copied the G&S description in Microsoft Word to check the word count, and it is 32 pages long and 16,728 words total. Just think.

Telecommunications 218

Telecommunications Wireless Software Applications 218

The Way of the Web

APRIL 30, 2012

Although I started publicly blogging at TheWayoftheWeb on a blogspot account back in 2006, it was only in 2008 that I switched to WordPress and installed my current Google Analytics account, so May 1 is kind of an anniversary. Has Microsoft made a major marketing mistake? The best social games on any platform.

Data 33

Data FeedBurner Journal WordPress 33

Oktopost

MAY 23, 2024

LinkedIn, as a professional social networking platform, has continually evolved to accommodate various content formats to allow sharing content and boost network engagement. This feature catered especially to professionals,and content marketers looking to showcase a richer depth of work and insight. Then came LinkedIn Carousels.

LinkedIn 62

LinkedIn Metadata Embedding Report 62

Social Media Network Marketing

AUGUST 17, 2010

Wave combines instant messaging, blogging, document sharing, email, wikis, and multimedia content to provide a seamless communications platform. The reasons could be: Marketing? Was marketing the reason? Though Wave provide a link that can be embedded onto blogs and sites. Thank you Social Media Marketing for dropping by.

Sites 72

Sites Social Media Google Reputation 72

The Way of the Web

AUGUST 19, 2010

Empire Avenue is a particularly different approach in that it mixes the financial market of stocks and shares, social gaming and networking, and peer review and influence into one big pot.

Influencer 30

Influencer Social Networking Blogroll Embedding 30