Small Business Mavericks

FEBRUARY 12, 2011

» Google Linking Webmaster Tools And Google Analytics There have been several significant improvements made to Google’s Webmaster Tools over this past week. One feature that has been added is the ability to link your Google Analytics data to your Webmaster Tools account.

Analytics 161

Analytics Google Tools Case Study 161

Small Business Mavericks

DECEMBER 4, 2015

Google Analytics turned 10 years old on November 12. But I still think this is a good time to praise the power of analytics. If you aren’t sure what I mean, just think about all that a good analytics solution can do for your brand. Google Analytics is one of the best solutions out there, and it’s free.

Analytics 70

Analytics Google Metrics Statistics 70

Hootsuite

NOVEMBER 2, 2020

YouTube analytics allow you to measure the success of your YouTube marketing efforts. Marketers can track just about everything from the YouTube Studio dashboard, from YouTube channel analytics right down to real-time video metrics. Especially if you don’t know how to translate raw data into meaningful information.

Metrics 145

Metrics Analytics YouTube How To 145

Hootsuite

MARCH 23, 2022

Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Tap the Insights tab to access your Snapchat analytics data.

Analytics 144

Analytics Tools How To Metrics 144

Sherrilynne Starkie

JUNE 22, 2013

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia. Her topic was “Big data as a new information ecosystem.”. And it can be used for good.

Data 327

Data Foursquare Conference Wikipedia 327

Keyhole.co

FEBRUARY 4, 2023

Data always leads to the best approach; even in this case, you must trust your LinkedIn numbers. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

Data always leads to the best approach; even in this case, you must trust your LinkedIn numbers. Monitoring your LinkedIn analytics gives you scope to experiment with your go-to strategy. What are LinkedIn analytics? LinkedIn analytics refers to metrics that tell you how your posts perform on the platform.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Sprout Social

DECEMBER 3, 2020

Between publishing content, providing customer care, reporting on social data and the many other responsibilities of social media marketers, there’s a lot to juggle every day. Unlike some popular social media apps, there’s nothing “light” about the Sprout Social mobile app. You can also add new assets to the library on the mobile app.

Mobile 139

Mobile Notification Collaboration Library 139

Hootsuite

JULY 22, 2020

Today, we’re looking at one of the simplest and most direct ways to stay in touch with your customers: Google My Business posts. Google serves 5 billion searches for “restaurants” alone every month. Unlike content for the other big social platforms, your Google My Business posts are designed for people who are already looking for you.

Google 145

Google HootSuite How To Pluck 145

The Realtime Report

DECEMBER 12, 2012

Mobile device users are spending more and more time on mobile apps, according to a new report from mobile app analytics firm Flurry. US consumers spent an average of 127 minutes on mobile apps per day, a gain of 35% year-over-year. Time spent in mobile apps now totals 76% of time spent watching television.

Mobile 173

Mobile comScore Foursquare Comparison 173

Later

APRIL 24, 2020

Facebook analytics is an incredibly effective resource for leveling-up your social media strategy and running successful marketing campaigns. Because Facebook Insights gives you such an amazing and diverse range of data to tap into, we’re breaking it all down below in an easy-to-follow guide that explains each section of Insights.

Analytics 72

Analytics Facebook Overview Metrics 72

Hootsuite

SEPTEMBER 14, 2023

This information can be used to shape a data-driven strategy. Social media intelligence is the practice of gathering data from social media conversations to inform your future marketing actions. They could later use this data to target their ads more effectively. This is where data analysis comes in. New to data analysis?

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Twist Image

FEBRUARY 24, 2017

In short, your mobile experience is lacking (at best) and pretty sucky (on average). . Most consumers don't use us on their mobile devices!". You can back these statements up with as much data and analytics as you like, but sticking to this based on your vanity metrics is putting you on the wrong side of history.

Mobile 68

Mobile Brands Data Analytics 68

Buffer Social

MARCH 6, 2017

We’ve refreshed this post for 2017, check out the latest and greatest social media analytics tools below. As a little bonus, we have included more than 19 free social media analytics tools in this post! Chapter 1: 19 Free Social Media Analytics Tools. Chapter 3: 5 Paid Social Media Analytics Tools. Google Analytics.

Analytics 111

Analytics Social Media Tools Klout 111

Ignite Social Media

DECEMBER 16, 2016

The analytics tools behind some of the most popular social media platforms can be surprisingly limited. With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. While some platforms excel in certain aspects of analytics reporting, others fall short.

Analytics 60

Analytics Platform Social Media comScore 60

Socialmedia.biz

JANUARY 17, 2017

How Accelerated Mobile Pages can fuel your mobile marketing strategy. Target audience: Businesses, brands, mobile marketers, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. Google is placing more and more emphasis on speed and mobile friendliness.

Mobile 60

Mobile Content Open Source Apple 60

The Realtime Report

AUGUST 16, 2021

Move on from Google ads: Google ads are a thing of the past! Use Facebook ads to target your consumers, & based on the geographical data, create the proper customer profile. Facebook ads along with the power of analytics can grow your business at a compounding rate. Make your website mobile friendly.

Strategy 172

Strategy Marketing Guidelines Review 172

Convince & Convert

AUGUST 8, 2019

mobile users in the U.S. analytics Click To Tweet. According to RhythmOne data, 84% of shares happen via dark social. Combining this with their available sharing data, they got to this graph, which says more than 50% of their social shares happens via dark social. According to a recent estimate , 12.1% Click To Tweet.

Brands 152

Brands Analytics Consultant Data 152

Twist Image

DECEMBER 28, 2011

Mobile phones may even be going away - along with desktop computers and laptops - in favor of smartphones and tablets. To date there has been a lot of research to negate both my personal enthusiasm and the data that Flurry (and others) are enthusiastically bringing forward. Data plans are starting to become more reasonable.

Mobile 106

Mobile Microsoft Apple Data 106

Sprout Social

MAY 31, 2022

When Instagram launched in 2010, users could only share square images from their mobile devices. You might’ve had to email the image to yourself, download it to your mobile phone then upload it to Instagram. You can also cross-post to other channels, view in-depth analytics and collaborate with your team. In-depth reporting.

Instagram 130

Instagram Social CRM Hashtag Publishing 130

Sprout Social

JUNE 26, 2023

AI tools not only help replace cumbersome processes with highly efficient workflows, they seamlessly analyze unstructured data to extract important business intelligence. Sentiment analysis Sentiment analysis detects emotions or sentiments in data, which can be used to gauge how customers perceive your brand or your services.

Sentiment 104

Sentiment Analysis Patterns Price 104

Sprout Social

JULY 11, 2022

Besides providing a go-to hub for ever-popular video content, YouTube videos have the potential to show up first in Google search results to grow your brand’s reach, presence and authority. Pro tip: With around 70% of YouTube traffic coming from mobile , make sure your banner is mobile-friendly. Create engaging video thumbnails.

YouTube 94

YouTube How To Analytics Metrics 94

Twist Image

JUNE 12, 2014

The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. mobile app. web analytics. web analytics 20. web analytics an hour a day. mobile app. web analytics.

Data 101

Data Sentiment Marketing Advertising 101

Sprout Social

APRIL 27, 2022

You can also combine UTM parameters with Google Analytics to get a complete picture of behavior. The comprehensive data and analytics provide performance metrics like link history, demographics, device type tracking and mobile-deep link reporting in the sleek dashboard. Create mobile-deep links. TinyCC.com.

URL 104

URL Engagement Domain Name API 104

Bill Hartzer

FEBRUARY 12, 2015

I was just granted access to the new Google Webmaster Tools Search Impact report , which is going to be available in Google Webmaster Tools. It will eventually show up for everyone who has a Google Webmaster Tools account, and you’ll be able to analyze more search data about your site.

Report 60

Report Google Tools URL 60

Webbiquity SMM

JULY 15, 2014

Google, Yahoo! Virtual reality seems to be one of the hottest trends: Google has Google Glass , Facebook bought Oculus VR (which makes the virtual reality gaming headset Oculus Rift), and Yahoo! Data Tracking becomes a Strong Online Marketing Asset. They bought Adometry , a marketing analytics and optimization platform.

Yahoo 195

Yahoo Marketing Apple Analytics 195

Oktopost

APRIL 22, 2019

Almost 200 of those solutions are designed specifically to track your user data, and attribute leads to resources you’ve spent. Facebook Vs. Google. Combined, Facebook and Google dominate 58% of digital ad spending. However, with great analytics power comes a great deal of setup and maintenance.

Software 101

Software Marketing Analytics B2B 101

Adam Sherk

OCTOBER 7, 2014

Google AdWords: Keyword Planner. Google’s Keyword Planner has become a hassle for new users to set up since it now requires having an AdWords account. But it is still the preferred choice for keyword research, and it is good to get the data right from the source. Google Trends. Keyword Research. Wordstream.

Analysis 241

Analysis Research Trends Tools 241

The Realtime Report

JUNE 24, 2014

Looking at data from over 6,800 iPhone and iPad apps listed under the health and fitness category, Flurry Analytics reports a 62% increase in the usage of health and fitness apps over the past 6 months, while the overall mobile app industry has only seen a 33% increase.

Apple 180

Apple Statistics Mobile Social Networking 180

The Realtime Report

NOVEMBER 1, 2017

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. The primary driver behind the internet’s appification has been the mobile revolution.

Mobile 111

Mobile GPS Wireless Compete 111

Jon Loomer

NOVEMBER 22, 2019

A little-known secret: Ads Manager isn’t giving you all of the data. This pedestrian post drove more than 100 leads, according to Google Analytics… The numbers Facebook provided made me feel like the post was a waste of time. You can create your own with the Google URL Builder (or freehand if you’re a pro).

Organization 212

Organization Conversation Facebook Metrics 212

Pixlee

APRIL 26, 2021

Luckily, with Google Analytics’, you can glean a lot of helpful insights—but going one step beyond, how do you use those insights to make actionable changes to convert more shoppers on your site? With regard to Google Analytics, these actions are referred to as “goals.” Define Your Conversions. That’s not all.

Conversation 98

Conversation UGC How To Analytics 98

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Annoyingly, you can only access the ‘fan reach’ data by downloading a.csv file from your Insights page, but it’s well worth the effort. Organic Reach.

Analytics 60

Analytics Facebook Metrics Statistics 60

Kikolani

NOVEMBER 1, 2016

Counting ‘likes’ is what we call a ‘vanity metric’, and if you really want to measure the impact and success of your fan page, we’ve got to dive much deeper into your analytics. Annoyingly, you can only access the ‘fan reach’ data by downloading a.csv file from your Insights page, but it’s well worth the effort. Organic Reach.

Analytics 60

Analytics Facebook Metrics Statistics 60

agora pulse

JUNE 29, 2016

Historically, Instagram hasn’t offered a central place for businesses to view their analytics. Instagram business pages are slowly being rolled out and will include analytics, but they might not be enough for most marketers. When you do an analytical deep-dive, you need a dashboard. Best times to post. Best filters. Agorapulse.

Analytics 66

Analytics Instagram Tools Geotagging 66

Convince & Convert

JULY 3, 2011

My initial, abbreviated take is that Google’s new social toy is essentially a Facebook Twitter hybrid with outstanding ease-of-use and eye-popping potential. Already, some early Google Plus users have created 20 or more Circles to categorize their online relationships. But enough about that. SEOMOZ SEO Ranking Factors.

Google 166

Google Picasa Engineering Adwords 166

Keyhole.co

NOVEMBER 13, 2023

It is becoming more and more popular for search, with 40% of Gen Z using TikTok for search instead of going to Google Maps or Search. What are Google ranking factors? While TikTok has its own unique ranking factors, it’s also essential to understand Google’s ranking factors.

SEO 52

SEO Content Hashtag Trends 52