Jon Loomer

OCTOBER 2, 2020

One of the most common questions I get from advertisers is regarding the number of conversions that Facebook reports. Let’s take a closer look at the most common explanations for why the reported number of Facebook conversions may appear wrong… 1. Pixel Events and Custom Conversions Set Up Incorrectly.

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Conversation Facebook URL Report 153

Firebelly

FEBRUARY 27, 2014

Blog content marketing conversation metrics real time analytics' The questions include: Does it arouse interest from your audience? Is it able to penetrate your target demo? Is it able to achieve multi-channel penetration? How long can.

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Issues Content Metrics Analytics 236

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In these cases, predictive analytics are a necessity.

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Conversation Video Content How To 161

Razor Social

MARCH 12, 2020

When was the last time you did an audit on your website analytics to make sure it’s set up correctly? and we have found that issues with analytics are very common. Here are some of the typical issues that you should check for when performing a web analytics audit for your website. Ownership of Analytics.

Analytics 89

Analytics URL Report Google 89

Sprout Social

APRIL 17, 2024

Integrating chatbots can transform your customer relations by automating responses to common queries and collecting feedback, freeing your team to focus on more complex issues. NLP works synergistically with functions such as machine learning algorithms and predictive analytics.

Hubspot 105

Hubspot Template Templates API 105

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? Monitoring your social media analytics can make the difference between the success or failure of your social media presence.

Analytics 89

Analytics Social Media How To Analysis 89

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. In these cases, predictive analytics are a necessity.

Conversation 103

Conversation Video Content How To 103

Convince & Convert

MAY 9, 2024

By delivering valuable content in a conversational format, brands can forge genuine connections with listeners, building trust and loyalty over time. Analytics don’t come easy. Look for it on Apple Podcasts, Spotify, and in future issues of the ON newsletter. Niche targeting.

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Brands Apple Cost Advertising 107

Jon Loomer

FEBRUARY 7, 2024

Understand that this isn’t about validating that a secondary source confirms the number of conversions that came from your ads. The issue would be that Ads Manager says you have 100 new purchases and only 40 happened — total, regardless of the perceived source. I have no issue with these.

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Report Sample Samples API 177

Jon Loomer

FEBRUARY 2, 2024

The results we see in Ads Manager are incomplete, and not just because of issues related to attribution. When it comes to Ads Manager, these organic conversions didn’t happen. Google Analytics won’t know whether the person on your website is there because you paid to reach them or not. This is information that Meta has.

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Organization URL Course Analytics 143

The Realtime Report

FEBRUARY 4, 2017

8 Google Analytics Tricks For Marketers. When someone wants a tool to analyze the traffic coming to their website, nothing comes close to Google Analytics (GA). Almost every other website uses it, making the Google software the most popular and trusted analytic solution on the globe today. By Varun Sharma. Filters. .

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Analytics Google Adwords Marketing 70

Razor Social

SEPTEMBER 20, 2018

What is the conversion rate and what is the dropout rate for each stage of your funnel? In today’s article, we’re going to show you how to measure your conversion rate and figure out where people are dropping off. What is a Google Analytics Funnel. Google Analytics Funnel Setup. So let’s start.

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Analytics Google How To Report 84

Jon Loomer

MARCH 27, 2022

You may be seeing that reported conversions are down since iOS 14+ changes of 2021. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. And there, of course, is the potential issue. The custom conversions for each opt-in are not.

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Eventful Report Facebook Aggregator 202

Small Business Mavericks

AUGUST 18, 2014

It’s easy to miss one of the many ways to use the Analytics toolkit to rev up your AdWords performance. Look at “% new visits” and first-click conversions in search funnels reports to avoid deleting upper funnel keywords. Put a value on keywords that assist conversions with the Model Comparison report.

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Analytics Adwords Comparison Report 87

Audiense

JULY 5, 2016

As the demands of this role grows, so does the social media data and analytics understanding required by social media teams. Ben Donkor is a social media analyst at Microsoft, and is adamant about the importance of social media analytics for all businesses. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

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Microsoft Analytics Metrics Data 112

Jon Loomer

MARCH 14, 2022

This can result in some issues, particularly if you’re optimizing for actions like link clicks. Manual Placement Selection Issues. If you pull the placement into a parameter, you can use Google Analytics to get a sense of the quality of visits from people who click from each placement. Respond to any glaring issues.

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How To Facebook URL Cost 199

Keyhole.co

MAY 25, 2022

Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy. In this post, we’ll shed light on how to comprehend social media analytics and use the data to scale your business and rise above the competition.

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Analytics Social Media ROI Metrics 52

Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. One company had spent more than year updating and promoting its Facebook page, but wasn’t getting the engagement needed to raise awareness of important policy issues. Soon productive online conversation about important issues was taking place.

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Social Media Consultant Resources Curation 329

Sprout Social

APRIL 29, 2024

They also help businesses curb potential PR risks with timely alerts for spikes in message volume or negative sentiment that could spiral into a bigger issue if not handled promptly. Smart Inbox: Our unified inbox aggregates all of your brand conversations into one place, so you never miss a message. This will deepen your connection.

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Reputation Brands Sentiment Survey 91

Hootsuite

MARCH 2, 2023

Many chatbots use conversational AI , so you know the communication will flow naturally. Automating also allows you to keep track of customer queries and complaints, so you can quickly address any issues that arise. By using chatbots, you can give your customers personalized shopping experiences that are designed to drive conversions.

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Social Media How To Discount FAQ 131

The Marketing Blog

DECEMBER 24, 2009

Conversations Jump to Comments Image by cambodia4kidsorg via Flickr Over the course of December, I have been closely following Jacob Morgan ‘s blog-posts on Social Media , emerging Enterprise 2.0 trends and the variety of issues companies face during adoption. Conversations (themarketingblog.wordpress.com) [.]

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Conversation Web 2.0 Startup Flickr 155

Sprout Social

JANUARY 10, 2024

So, how do you manage complaints in a way that resolves your customers’ issues efficiently and effectively? Promptly responding to, and addressing your customers’ specific issues can turn a negative experience into a positive one. It will also demonstrate your commitment to resolving issues and delivering a positive experience.

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Reputation System Brands Knowledge Base 103

Jon Loomer

MARCH 4, 2021

During our PHC – Elite strategy session this week, one of our members presented an issue that many agencies, consultants, and advertisers will be facing: How to prepare clients, who are unaware of the current landscape, for the impact of iOS 14 and a future of less tracking. This is not a prompt that can be hidden or avoided.

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How To Facebook Advertising Eventful 210

Jon Loomer

OCTOBER 13, 2021

Take a look at the visit quality from your ads in Google Analytics. First, you can trust Facebook much more when optimizing for purchases, value, or conversion leads (someone who ultimately buys after a lead). If you optimize for purchase conversions and you’re getting purchases from that placement, keep it.

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Facebook Eventful Campaign Conversation 205

Koka Sexton

JANUARY 2, 2023

Twitter is a microblogging platform, which allows businesses to post short-form content and create conversations with their followers. It is great for businesses looking to quickly engage with their followers and create two-way conversations and interactions. This involves creating content that speaks to a specific audience or issue.

Social Media 98

Social Media Hashtag Microblogging Metrics 98

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business.

Strategy 102

Strategy Sentiment Patterns Marketing 102

The Realtime Report

MARCH 2, 2017

How To Make Webinars Effective For Hot Lead Conversion By Mohammad Farooq. So, the question is, how do you attract the right audience for effective lead conversion? A/B testing your emails will ensure that you have high email open rates as well as high conversion rates based on the emails that are opened.

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Conversation How To Software Analytics 70

Sprout Social

JANUARY 3, 2023

With social media collaboration tools, your social team can use their expertise to address questions or issues about your product or service quickly and accurately. Common issues or complaints that customers experience. Common issues or problems customers experience with products. Share monthly reports and analytics.

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Collaboration Social Media Team Sentiment 120

Oktopost

JULY 22, 2021

However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. Then you can manage all of your interactions and analytics from within the familiar environment of your CRM. Social CRM lets you engage with these conversations early on.

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Social CRM B2B How To Patterns 96

Waxing UnLyrical

MARCH 31, 2019

Others can alert you to when you may have a communications issue, such as an emerging groundswell of negative comments. The best practitioners know that a good influencer is one that has a real contextual tie to the brand or the issue, is willing to engage on behalf of the brand and has an engaged following. AI will help save face.

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Analytics Influencer Issues Metrics 164

Oktopost

NOVEMBER 22, 2023

From paid advertising to social selling and analytics, the value you can extract from social platforms is endless. And it’s not just about engagement and branding – social media strategies can speed up lead generation and conversions, directly impacting your business ROI.

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B2B Trends Social Media UGC 117

Keyhole.co

NOVEMBER 7, 2023

It involves factors that require analytical skills to translate data into strategies. This is where the value of Twitter hashtag analytics becomes priceless. However, this analytical approach is not merely about data aggregation. With Twitter hashtag analytics, you can track tag performance to remove the guesswork.

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Hashtag Analysis Twitter Sentiment 52

Convince & Convert

DECEMBER 15, 2023

It’s likely that you already have analytics available to find these answers, but if not, a little custom research can go a long way to inform a unique brand partnership strategy that will capture attention. So it’s really about connecting with those people and brands joining the conversation. What else is important to them?

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Brands Marketing Real Estate Collaboration 151

Oktopost

JANUARY 11, 2024

Lead generation tools focus mainly on conversion: it’s about getting prospects’ information through methods such as gated forms or targeted campaigns. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

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Tools B2B Hubspot Analytics 62

Sprout Social

DECEMBER 29, 2022

According to The Sprout Social Index™ , 71% of consumers believe it’s important that brands take a stand on social issues. To establish a strong brand reputation, take a stand on issues that matter to your organization and your customers. There’s also power in brands prioritizing online conversations that are visible to the masses.

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Reputation Sentiment Loyalty Nielsen 89

Sprout Social

MAY 15, 2023

While it’s not exactly possible to read people’s minds, you can get pretty close by listening in on their social media conversations. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic. The social listening tools are part of a custom-built plan for enterprise users.

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Tools Tweetdeck Brands Sentiment 109

Social Media Strategies Summit

SEPTEMBER 14, 2021

Now, Jennifer’s focus has switched to helping followers with COVID-related issues and giving accurate information on topics like testing and vaccines, or as she puts it: “Trying to provide calm in the storm.”. You want to have a conversation.”. If that person were to see this, would it cause any issues?

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Brands Meme Research Social Media 286