Hootsuite

SEPTEMBER 25, 2023

1 Analytics Tool for Growth Beautiful reports. Start free 30-day trial Average engagement rates (September 2023) Below, you’ll find the latest average engagement rates ( per post ), broken down by industry and social network. Our team collects and anonymously compiles data from social accounts connected to Hootsuite.

Industry 125

Industry Engagement HootSuite Analytics 125

Keyhole.co

MAY 25, 2022

Overall, social media analysis helps you achieve your social media goals, proves what’s working and what’s not, and eventually maximizes your ROI. Hence, understanding what social media analytics are, how to interpret them, and how to use them to increase traffic and sales is just as important as implementing any social media strategy.

Analytics 52

Analytics Social Media ROI Metrics 52

Sherrilynne Starkie

JULY 19, 2013

Twitter has gone mainstream as people, brands and organizations flock to the social network. The key to realising the true value of Twitter as a communications channel lies in understanding how and why key stakeholders use the social network. Start by taking a good look the Twitter community.

Twitter 320

Twitter How To Social Networking Activities 320

Buffer Social

DECEMBER 20, 2023

Revamped Zapier Integration 🙌 We added support for Pinterest, publishing multiple images and video, creating Ideas and Drafts in Buffer, and support for Alt-text—all via Zapier. The new  Beta features  page lists features to test, links to share feedback, and an invite to  our community.

Features 88

Features Aggregator YouTube Instagram 88

Pam Moore

JULY 24, 2019

Many digital and social marketers shy away from data and analytics. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business. Smart marketers know that data and analytics is the light at the end of the tunnel to build their business.

Analytics 60

Analytics Data Training Marketing 60

Pam Moore

MARCH 19, 2020

media, blogs, podcasts, video and more via one simple domain and platform – pam.online. Explore how video, podcasting, interactive content and emerging technologies can help you achieve your goals. The best marketers know that data and analytics are their best friend. Video takes a front and center stage.

Trends 78

Trends Video Marketing Influencer 78

Techipedia: Tamar Weinberg

APRIL 17, 2012

In recent years, there has been a dramatic increase in the amount of video people watch on the Internet. Any forward thinking business will do well to take note and use video to their advantage. Surely, video marketing must be really expensive, time consuming, and technical? Create your video. Market your video.

Video 178

Video Strategy Marketing How To 178

SocMed Sean

FEBRUARY 15, 2022

TikTok may be taking over as the social network of choice for digital marketers. TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Is TikTok Emerging as a Powerhouse Social Network? One issue is TikTok’s addictiveness.

Trends 147

Trends Strategy Marketing Authentication 147

Webbiquity SMM

MAY 25, 2021

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B 306

B2B Influencer Platform SMS 306

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. Why the explosion of video content? It’s easier than ever to create a fun video at little to no cost.

Video 133

Video Marketing Vimeo YouTube 133

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Social Networking 270

Social Networking Class Comments Conversation 270

Sprout Social

FEBRUARY 2, 2023

They started posting four to five videos a week on the platform (an impressive goal for their scrappy team!) and their efforts led to audience growth, multiple viral videos and revenue-driving ads. The most successful brands are the ones who create a lot of video content. Listicles are also high-performing videos.”

Social Media 110

Social Media Insurance ROI Meme 110

Sprout Social

NOVEMBER 4, 2016

Building up a loyal community is an important aspect of any marketing strategy. On Instagram you have an unique opportunity to create a community that can extend beyond your brick-and-mortar store. The most important part of building an Instagram community is to talk with your community, not at your community.

Communities 97

Communities Instagram Analytics Exercises 97

Hootsuite

APRIL 17, 2024

This guy’s gonna love this alligator escape video!”) While analytics for Threads are non-existent right now, use your brand’s other social media platforms as a baseline: who follows you on Twitter/X or on Instagram? Has a post has been viewed by a ton of other people with similar interests to yours? A little thirsty, Threads.)

HootSuite 86

HootSuite Feed Feedly Instagram 86

Sprout Social

NOVEMBER 9, 2021

That said, competition on YouTube is fierce and building a community of dedicated viewers doesn’t happen by accident. The more subscribers you have, the more views you’re likely to score on any given video. That is, their videos receive more views and engagement and therefore are more likely to get recommended to others.

YouTube 138

YouTube Tips Tools How To 138

Webbiquity SMM

APRIL 30, 2020

Social media marketing. With live events shut down, digital marketing using content and social networks has become even more important for brands and marketers. More than 70% of marketers say social media marketing has significantly helped them. Facebook is the largest social network with more than 2.5

Instagram 159

Instagram Tools Hashtag Authentication 159

Firebelly

JUNE 24, 2010

| Main | Are We Addicted To Social Media? » June 24, 2010 Jakes Take: A Slew of Social Network Ideas Almost everyone is aware of the major social networkingwebsites in existence. But did you know there’s a social network dedicated to people who like totravel to different baseball parks?

Social Networking 121

Social Networking MySpace Paid Search SMS 121

Sprout Social

FEBRUARY 1, 2024

Streamline your reporting Most Facebook publishing tools give you access to your posts’ analytics, which provides you with key data for metrics like reach, engagement rate, and more. Use the analytics feature provided through third party Facebook publishing tools to draw insights for your social media reporting.

Publishing 97

Publishing Tools Brands Facebook 97

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Plus, most social networking sites and resources are free! Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Improve community engagement. Build a community.

Education 93

Education Social Media Tips HootSuite 93

BeingOptimist

MAY 31, 2023

Understanding VSCO VSCO is a popular image and video-transforming mobile app for Android and iOS devices. Using this app, not only you can distribute your image to the community, but you can also edit your images with ease using its standard or free editing tools like contrast, white balance, and sharpening.

Privacy 98

Privacy Platform Policies FAQ 98

Sprout Social

MAY 26, 2022

We have some exciting news: As of today, Sprout Social is partnering with TikTok to launch a first-of-its-kind integration. Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks.

Examples 142

Examples Campaign Tips UGC 142

Hootsuite

JANUARY 4, 2023

At its core, social media marketing is about building relationships with your audience in the places they already spend their time online. Unlike traditional advertising, social media marketing allows for two-way communication between individuals and brands. Social marketers do a lot more than scroll through TikTok all day.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Buffer Social

JUNE 5, 2017

How do you know what’s working with your social media? The social networks provide us with a ton of data about our posts but it can be hard to distinguish the signals from the noise. The key is social media analytics and reporting ! . 7 Tips for Getting Better Social Media Results by Using Data.

Analytics 110

Analytics Report Data Social Media 110

Sprout Social

AUGUST 7, 2023

Nothing captured first-day-of-school energy quite like the release of Threads, a new text-based social media platform from Meta. The launch of a new social network is typically met with equal doses of curiosity and concern. Brands and the social media managers that run them took to the platform with enthusiasm.

API 92

API Social Media Management Platform Instagram 92

Ignite Social Media

AUGUST 1, 2023

August 1, 2023: Ignite Social Media today released a groundbreaking study revealing insights into the behavior and performance of 50 leading brand accounts on Threads, Instagram’s latest social network. Of the 50 top brands analyzed, six (12%) opted to remain on the sidelines, not posting at all.

Study 78

Study Brands Patterns Sports 78

Hootsuite

SEPTEMBER 9, 2020

YouTube marketing is often overlooked by social media marketers. Some think YouTube counts as a social media network. Others see it as more of an online video platform. So in that sense, whether or not YouTube meets social network criteria is irrelevant. Visit the Community tab, too. Conduct a SWOT.

YouTube 145

YouTube HootSuite Marketing Video 145

Hootsuite

APRIL 11, 2022

We’ve got you covered, from scheduling to analytics, engagement, editing, and ads. Pendulum allows you to schedule and post TikTok videos directly from Hootsuite. Pendulum also has an in-app analysis of your videos. TikTok’s video scheduler. TikTok analytics tools. TikTok Analytics. Take a look below.

Tools 110

Tools HootSuite Marketing Analytics 110

Oktopost

MARCH 15, 2021

As the source of more than 80% of their social media leads , LinkedIn has always been the bright center of the universe for B2B marketers. With old-school marketing channels shrinking due to pandemic closures, connecting with potential customers on LinkedIn and other social networks is more of a priority than ever.

B2B 138

B2B Social Media Strategy LinkedIn 138

Buffer Social

JULY 26, 2023

Our dedicated #build-week Slack channel was buzzing with Loom videos and prototypes as teams showcased their work. Announcing a New Open Beta Program and Feedback Hub With so many new things being built, it made us wonder; how can we get our community more involved? More accurate tooltips for analytics data. Available in beta.

Project 74

Project Astroturfing Team Communities 74

Sprout Social

SEPTEMBER 30, 2022

Along with David Sullivan , a Strategic Business Development Representative for Sprout Social, we reached out to our friends at Chili Piper to help us break down the art of social selling from the brand account. We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling?

Tips 133

Tips Authentication LinkedIn Groups 133

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 113

Brands Sentiment How To Analysis 113

Unmetric

OCTOBER 25, 2019

The challenge: No one was excited to learn more about IT solutions on social media where cat videos dominated. Determined to figure out how to make social media work for the company, I began tracking other B2B brands at the time and recording my findings in an Excel sheet. By joining the Falcon.io Stay well, Lux Narayan.

Social Media Management 114

Social Media Management Class Compete Social Media 114

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. No, that doesn’t mean I don’t like my friends or family.

Meeting 100

Meeting Marketing Startup Communities 100

Oktopost

NOVEMBER 16, 2023

You can collect data manually and use tools such as Microsoft Excel or Google Sheets to track metrics from the social networks you will analyze. Alternatively, you can use a social media management tool that automates data collection and creates dedicated reports with critical social platforms and data points.

Analysis 70

Analysis Data Sentiment Metrics 70

Hootsuite

AUGUST 18, 2020

And according to Pew Research Center, 81% of American YouTube users say they regularly watch videos recommended by the algorithm. So how do you optimize your channel and videos to work with it, not against it? YouTube’s first video was uploaded in 2005. A brief history of the YouTube algorithm. 2012: Watch time (a.k.a.

YouTube 145

YouTube HootSuite Metadata Notification 145

Webbiquity SMM

JANUARY 24, 2019

In addition, a significant portion of social media marketing is engaging with your community. The first step is to choose which social media sites on which to focus your activities. Pick the platforms where you want to be active; it is a good idea to restrict your focus to the 2-4 largest social networks for your target group.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Pam Moore

APRIL 29, 2019

Being a data and ROI junkie I often find myself buried deep in analytics, spreadsheets and conversion funnels. It's easy to get side tracked by all the geekdom in social. Social Media is About Humans Connecting to and Growing With Other Humans. Social networks connect human beings. Inspiration.

Metrics 96

Metrics Social Media Marketing ROI 96