Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Your community knows what their friends and family like. As you test out new brand awareness tactics, use Google Analytics to see how those changes impact growth in new users. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Proactive Report

DECEMBER 9, 2017

According to a recent Demand Gen study B2B marketers are looking for new ways to drive demand, increase brand awareness and bring more prospective customers into the funnel. Although earned media looks appealing to B2B marketers there are also some major stumbling blocks: Identifying and connecting with the right influencers. .

Case Study 40

Case Study B2B Project ROI 40

Rebekah Radice

JULY 15, 2019

A great example of live video is Jasmine Star’s, “Ask Me Anything” community videos. These are weekly videos that serve several purposes: Brings her audience together each week (same day) to create a deeper community bond. For that, you can look to your analytics. Video Case Studies.

Types 119

Types Video Content Case Study 119

Sprout Social

NOVEMBER 22, 2022

Your agency can be industry specific (B2B, tech, beauty etc) or platform-specific. Embrace social selling and use online communities like LinkedIn to identify prospects. Consider adding testimonials or case studies to strengthen your experience even more. A case for growing your social media marketing agency services.

Social Media 98

Social Media How To Marketing Price 98

Convince & Convert

JUNE 14, 2013

This week: From ExactTarget , a case study about mobile optimization and Careerbuilder’s Responsive Email Design Results. From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. “I am not a community manager.”

Case Study 118

Case Study Community building Social Media Skills 118

agora pulse

NOVEMBER 21, 2016

With adoption of social media marketing at an all time high and fans requiring constant attention, both B2B and B2C companies are finding it necessary to hire an entirely new marketing role, one that didn’t even exist 10 years ago — the social media manager. That’s good news for a lot of us looking to get into the industry!

Social Media Management 60

Social Media Management Social Media Applications Analytics 60

Hootsuite

FEBRUARY 18, 2020

For example, according to LinkedIn, 89 percent of B2B marketers turn to LinkedIn for lead generation. A recent study by Demand Gen Report asked US marketers to rate tactics that drive the best results for lead nurturing. Customer content (case studies, reviews, etc.) Measure and refine with analytics.

Social Media 145

Social Media How To HootSuite Discount 145

Techipedia: Tamar Weinberg

JANUARY 11, 2012

It requires experience and analytical skills. Engagement and community building is the time-consuming task of connecting with relevant social media participants. More typically – at least in B2B – there are people who can handle day-to-day activities but nobody with a strong grasp of strategy or SMM best practices.

Social Media 168

Social Media How To Marketing Syndication 168

Hootsuite

DECEMBER 12, 2023

Whether you’re B2B or B2C, your customers want to engage with humans on social media. But the way to build true community is by replying to comments and DMs that others leave on your posts. Once again, Hootsuite is here to make your social media life easy with all-in-one analytics for all your platforms in one place.

Social Media 111

Social Media Strategy HootSuite Sentiment 111

Pam Moore

AUGUST 17, 2020

If you think LinkedIn is just for finding a job, you are missing out on opportunities to ignite brand awareness, build community, earn trust with your target audience, and grow your business. Key data and analytics to monitor to help you optimize your business results and LinkedIn.

LinkedIn 78

LinkedIn Tips Brands Training 78

Buffer Social

SEPTEMBER 11, 2023

I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. For example, this is a recommendation I’ve earned from the CMO of Cognism, a top-rated B2B data provider in the market. These types of endorsements are priceless.

LinkedIn 113

LinkedIn Tips Skills URL 113

Writtent Blog

FEBRUARY 14, 2014

This is a vibrant community for agile, growth-obsessed marketers and developers to connect, share and get inspired. Quora’s community of resident braniacs compiled this renowned list of hacks that you know will work in the field. There’s no question that Mike Greenwald, LinkedIn’s former analytics lead, is a pretty sharp guy.

Resources 111

Resources Startup Marketing Handbook 111

Convince & Convert

FEBRUARY 1, 2016

It also forces customer service representatives and business leaders to think of their young and malleable users as more than just case studies, and instead as constantly evolving human beings that want to connect and engage. The time is fast approaching when Gen Z will take over the B2C and B2B marketplaces.

Content 60

Content Tips Analysis Curation 60

Diva Marketing Blog

MAY 23, 2012

Joel is the Community Manager at Brandwatch where he is responsible for all of Brandwatch’s presences online, including social networks like Pinterest. Diva Marketing/Toby : Understanding that Pinterest is still in its infancy, especially in terms of b2b, what are your measures for success? Our interview is with Joel Windels.

Social Networking 92

Social Networking eBook Analysis API 92

Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. In the well-documented Marriott case study, they tracked $500 mm in bookings from links on the corporate blog. Very helpful post, Jay.

Metrics 130

Metrics Strategy How To Tourism 130

Oktopost

APRIL 4, 2023

Social proof is held in high esteem It’s not hard to argue that social proof ‘rules the roost’ when it comes to B2B and B2C selling. Trust is all the more important for financial services The importance of trust in any B2B or B2C relationship needs no introduction, but that importance is higher still when it comes to financial services.

Social Media 118

Social Media Marketing B2B Banking 118

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

Case studies Nothing shouts credibility louder than a well-executed case study. Case studies are engaging and educational if they reach the right audience. Below is a post where he shared a case study of his work with Jasper, an AI content creation tool. Try Keyhole for free.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Sprout Social

FEBRUARY 14, 2022

According to one recent study , only 40% of B2B marketers have a documented content marketing strategy. Sales teams can use product sheets and case studies to nurture their leads while the marketing team can use newsletters to reach new customers. How about growing your brand awareness and social media presence?

Content 111

Content How To Marketing Template 111

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Case studies.

Template 131

Template Templates Social Media Strategy 131

Webbiquity SMM

SEPTEMBER 12, 2011

9 Ways B2B Companies Can Use Location Based Services by Social Media B2B. by B2B Lead Roundtable Blog. As social media monitoring and integration with CRM systems improves, marketers will have the metrics and analytical tools to more accurately assess the value of various social media efforts and continually improve them.

Social Media 257

Social Media Trendrr SM2 Alterian 257

Oktopost

JUNE 13, 2023

With the right strategy – one that leverages all the different aspects of social media marketing, from community management to lead gen – brands can amplify reach far beyond their original digital footprint, see more conversions, a higher share of voice, and a strengthened status within their industry. You can read the full case study here.

Social Media 75

Social Media Engagement Platform B2B 75

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

DECEMBER 16, 2014

The benefits of social media marketing are no longer questioned much, but for those still dealing with skeptics and doubters, Jason Squires has put together this excellent infographic showcasing its utility, supported with statistics, facts, and mini case studies. ” B2B Social Media Marketing Guides. do that for me?”

Social Media 245

Social Media Tumblr Marketing B2B 245

agora pulse

APRIL 28, 2020

As a result, either you or a member of the larger community may say something that misses the mark and upsets someone. Heidi Cohen : The best part of being a social media manager is the ability to build a broader community. Ashley Graham : How you plan to connect and communicate with your community on social media is key.

Social Media Management 161

Social Media Management Social Media How To Consultant 161

Rebekah Radice

JANUARY 9, 2017

Ready to build a strong and loyal social media community? This is where a tool like Google Analytics becomes your best friend. Here’s how to do that… Generate Content Ideas With Analytics. Analytics (Google, Facebook, Twitter, Pinterest) are a fantastic source of information (and inspiration). Case studies.

Template 60

Template Templates Social Media Strategy 60

Sprout Social

OCTOBER 11, 2022

Community building. Information-based or B2B brands often have a difficult time with Instagram marketing because they don’t have a visual product. You can do the same thing for sharing testimonials, case studies, etc. These can be used for posts, Reels, Stories and more. Content scheduling/publishing. Easy peasy.

Template 106

Template Templates Instagram Education 106

Diva Marketing Blog

MARCH 30, 2012

Many brands, B2b, B2C, as well as, nonprofit and even the military and higher ed are pinning. How did you track the analytics? Can you share a couple of the Pinterest board with our community? Seems we can’t turn a virtual corner without bumping into a post about the hottest social network Pinterest.

Case Study 95

Case Study Campaign Study Activities 95

Webbiquity SMM

FEBRUARY 7, 2011

How to Use Social Media for B2B Marketing by Inc. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. How to: Use B2B Social Media for Lead Generation by TopRank Online Marketing Blog. Is social media making you anti-social?

Social Media 198

Social Media Tools Tips ROI 198

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Community Management/Engagement.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Convince & Convert

SEPTEMBER 21, 2010

Expion just compiled 8 case studies with one of our clients, Applebee's. I always share with our developers these studies because it's great to know what our users think of our tool and more importantly our weaknesses so we can improve. I think Facebook pages are a tool that are not given enough credit right now.

Social Media 155

Social Media Radian6 Strategy SM2 155

Hootsuite

JULY 13, 2023

Share client testimonials, user-generated content , and real-life case studies in blog posts or other formats to offer social proof that your business is legitimate and your brand is worth engaging with. Dive into analytics Your social media analytics offer candid insights into how things are going over there in social media land.

Social Media 98

Social Media HootSuite Analytics Newsletter 98

Danny WhatMough

SEPTEMBER 17, 2012

We recently published a new case study on the EML Wildfire site from one of our clients EPiServer, who achieved a 200% ROI on a recent PR campaign we ran. With the aim of targeting UK marketers, we undertook research to find out how leading UK companies are using social media and online communities.

Content 53

Content Marketing ROI Case Study 53

Convince & Convert

MAY 20, 2010

They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. Unfortunately, its going to be a long struggle to evolve from the quarterly-based thinking to one of growing a fan base, following, community, etc. You know all that stuff that we “like&# now? shining through.

Metrics 116

Metrics Social Media eBook Social CRM 116

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. For instance, if we really wanted to share some of the success we’ve been having, we would definitely talk about a customer that was a part of that success and do something like a case study. It doesn’t work. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

Convince & Convert

MARCH 22, 2012

” This sounds like a case study for great content that was really marketed well. For instance, if we really wanted to share some of the success we’ve been having, we would definitely talk about a customer that was a part of that success and do something like a case study. It doesn’t work. Very little.

Bazaarvoice 114

Bazaarvoice Metrics Influencer Data 114

ProBlogger

FEBRUARY 18, 2019

Things like interviews, case studies, and things like that tend to lend themselves to the audio medium much better than written. Craig: They’re doing case studies and a fair amount of nitty-gritty how-to stuff because that’s their MO. If you don’t have a community of some sort, it’s really worth looking into.

How To 44

How To Hosting Apple Questions 44