Meta Conversion Events, Deduplication, and Conflicting Reporting
Jon Loomer
JULY 24, 2023
I’m not talking about your event data matching up with Google Analytics or other third-party reporting tools (these things will never match up). Browser vs. API Event Deduplication. In this case, you pass events to Meta from both your browser (using the Meta pixel) and Conversions API. But there’s another… 2.
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