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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Speaking of user engagement, 20% of Stories end in a conversation between businesses and customers. 23% are taken to another social platform (thus further increasing engagement and brand loyalty). Bottom Line.

Instagram 157
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Five Ways to Boost Your Brand Value Using Social Amplification

Webbiquity SMM

This will, in turn, help you drive more conversions and revenue. Arguably the best channel is through social media. billion people in the United States actively use at least one social network. Each of them spends approximately two hours every day, on average, on social media.

Brands 159
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Now here are three ideas the social network’s CMO and her marketing team may want to contemplate. Twitter is arguably the most flexible and capable social network for B2B marketers.

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How to create a complaint management system to protect your brand reputation

Sprout Social

For example, Southwest Airlines’ quick response to a customer complaint about a long bag check line reassured the unhappy client they were committed to serving them as quickly as possible. In the end, the customer said the wait wasn’t too long and even praised the airline’s friendly employees.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Try for free 2.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

Given all of these phenomenal web video statistics continuously released, it seems odd that animation is yet to receive much attention, especially when some of the biggest companies across the world are using animation in their digital marketing. The Kiwi airline is well known for their lighthearted safety videos.

Airlines 210
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Mind Your Manners: Etiquette Tips for Your Social Media

agora pulse

Social media conversations can get heated. However, there is never a need to take conversations to the point of being rude and unprofessional. However, sometimes they just do an @mention because they want you to know that they wanted you to be a part of the conversation. Do Post: Company recruitment news.