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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. As an example, let’s look at a bank that wants to improve its customer service.

Sentiment 112
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How to measure brand awareness

Sprout Social

Is the influencer partnership driving more brand mentions and positive sentiment online? Inform strategic partnerships and alliances You attract the right partners when your brand is recognizable and reputable. Customer sentiment Customer sentiment is the emotional tone behind customer opinions and attitudes towards your brand.

Brands 111
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Google Cracks Down on Spammy Behavior in Hopes of Focusing on Best of AI

The Realtime Report

The measures taken by Google include prioritizing original and authentic reviews over recycled information that passes around aggregator sites. “AI AI shouldn’t replace human writers, but it can be a valuable tool,” says Karla Jo Helms, Anti-PR® Chief Strategist of JOTO PR Disruptors.

Google 91
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45 of the Best Social Media Analytics Tools

agora pulse

We’ve culled the best social media analytics tools to save you the time and pain of sifting through everything out there. With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. Checking engagement on a social media analytics tool.

Analytics 179
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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

What are online reputation monitoring tools? This feedback can identify customer sentiment (positive or negative), trends and more. This is where something like social media sentiment analysis can really save the day. This applies to both positive and negative sentiments alike. How is online reputation monitoring done?

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Role of artificial intelligence in marketing

Sprout Social

Artificial intelligence (AI) marketing is taking on a bigger role with the advent of intelligent marketing tools and generative AI like ChatGPT, creating an abundance of opportunities for marketing teams to do more of what they already do best. And the world of marketing is going through a tremendous change right now.

Sentiment 133
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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. You can always edit and refine settings for a live query to make sure you’re getting only relevant information. Research engine for agile product teams.