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Aggregate Social Network Data Using the New Group Report

Sprout Social

We’ve wrapped up our reports overhaul with an update to our Group Report. The Group Report allows you to compare and analyze your social strategy across networks by aggregating common metrics across channels and timeframes. Engagements. More Networks, More Data. What’s included? Impressions. Link clicks. Audience growth.

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How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Today, let’s take a look at what the implications are for companies running engagement programs. Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Conversations aggregated on company page may not be positive in tone.

Comments 370
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Elimination of the 72-Hour Pause for Facebook Ad Set Optimization

Jon Loomer

Heading up to the launch of Aggregated Event Measurement and the enforcement of other changes related to iOS 14, one of the biggest things we heard repeated was that we needed to give thought to ranking our eight pixel events because changing them would be problematic. If you don’t, you can ignore this part.

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The 8 best URL shorteners for engagement and tracking in 2022

Sprout Social

In this guide, we’ll explain what a URL shortener is, why your business should use them and share the best URL shorteners for tracking and engagement. Makes it easy to track engagement. Most link shorteners also let you track engagement with UTM parameters. The 8 best URL shorteners for engagement and tracking.

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Have You Set Up Your Content Groupings Yet?

Small Business Mavericks

It’s called Content Grouping. You simple take a collection of URLs and group them into a content grouping category so that you can view aggregated metrics and analyze them. If you find that the content grouping isn’t that popular, then stop blogging on that topic. I like this.

Groups 101
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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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UPDATE: Customize Facebook Ad Creative by Placement

Jon Loomer

You can either customize creative in bulk by group or select individual placements. I prefer to select the group of Feeds, for example. You’d assume that one of the benefits of customizing creative by placement — particularly for an existing post — would be to leverage existing engagement. Is It Worth It?

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