Curation is Not Aggregation


Curation is the big new buzzword this year in social media circles — collecting information in a strategic amassing of selected information that’s presented in a new way to draw out the subtleties and patterns that might not otherwise be noticed when looking at the group in toto. Curation is an art form into itself. While it’s not as pure and noble as content creation, it’s more than aggregation. Are you a curator or an aggregator?

Content Aggregation: The Future of (B2B and Consumer) Media?

Webbiquity SMM

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Technology to “scrape&# websites and republish content (legally or not) has also been around for some time, but until recently, doing content aggregation well required either a massive investment in infrastructure (like Moreover ) or a unworkable level of manual effort.


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Content Curation Tools: A Curated List of Content Curation Tools

Razor Social

Finding, curating, and sharing valuable content is a very time-consuming process. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your social media audience. The following chart is taken from a survey conducted by Curata (content curation and content marketing platform), showing how businesses share curated content with their customers and prospects.

Five models of content curation


I’d love you to tak a look at this post by Rohit Bhargava: Five Models of Content Curation. This is a pretty good deconstruction of how we actively curate content for you here on SocialFishing, and it’s a useful way to think about particular kinds of posts you could be posting on your association or nonprofit blog relative to your industry topics. Aggregation is the act of curating the most relevant information about a particular topic into a single location.

The 21 Best Content Curation Tools

Webbiquity SMM

Content curation offers a way to repackage and repurpose the work of others to serve the needs of your brand’s audience. Curation can take a variety of forms: Weekly “best of” compilations (example: V3*Broadsuite blog ). What’s more, the work of discovering and saving curation-worthy content—and in some cases, even displaying and sharing it—doesn’t have to be (entirely at least) a manual effort. A social network / curation tool for images.

On hardwork, Shorts Cuts and Aggregating in Digital

Direct Marketing Observations

In the world of digital, there exists the potential to aggregate your activities and consolidate your digital streams so as not to duplicate work. Furthermore, taking the time to develop a database of customers that you curate and nurture along and turn into brand advocates that you can send targeted emails and Facebook offers and coupons to, does not resemble buying a used, stepped on, non-qualified list of names that you can email blast to without permission.

The Best Kind Of Content Curation Is …

Small Business Mavericks

Content curation has become a popular way for bloggers and online marketers to create new content for their audiences. There’s no reason you can’t have both – curated and original content. Instead of aggregating links and content into a post with no original content, try instead to distill content into a a single, all-original post that is relevant to the interests of your readers. SEO for Small Business content content curation original content SEO

The Wrap, Newser and Content Aggregation: How Much Attribution is.

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? The value and legitimacy of content aggregation is a topic for another post; I think most would agree that curation serves a more useful purpose than aggregation.

A Curated List of Facebook Marketing Reference Guides

Jon Loomer

Below, I’ve curated a variety of Facebook’s resource pages for topics that are relevant to a wide range of advertisers. Facebook-Curated Editorial Content. I would describe this as an “interesting read” resource, where Facebook aggregates interviews, opinions, and research on a variety of topics. The post A Curated List of Facebook Marketing Reference Guides appeared first on Jon Loomer Digital.

3 Top Challenges Facing the Social Content Curator

Curation is essential for cementing your views, growing your audience, building relationships and expanding your message. Unfortunately, though, curating can be an aspiring thought leader’s greatest challenge. There are many frustrations associated with curating content, but luckily there are powerful solutions out there. This is a common concern amongst thought leaders, since sharing curated content directs users to someone else’s website instead of your own.

15 Key Facts about Content Curation

Writtent Blog

For many content marketers, curation is something of a silver bullet. The average B2B marketer is using 12 different content marketing tactics , and a curation strategy can boost the volume of information shared without dramatically increasing the workload. We’ve compiled some of the most fascinating stats and facts on the state of content curation: 1. Content Curation: Everyone Is Doing It. Curation Is Social. Curation Establishes Thought Leadership.

Content Aggregation and Everything Else You Need to Know About it

Social Media Marketing

Contrary to that, Businesses have a responsibility to generate, curate and deliver premium quality content to the audience to attract and engage with them and amplify conversions. Here comes the role of Content Aggregation At this time of trouble for a business, the Content aggregation has emerged as a genie from the lamp. Content Aggregation - The Definition. It is a combination of discovering, curating, classifying, arranging and publishing content.

gazeMetrix: Monitor Your Visual Brand Mentions Based on Image Recognition


Reach out to users and curate user-generated content. Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations. With all the various monitoring and social data aggregations tools combined, brands are increasingly able to collect true insights. Monitoring brand mentions, share of voice, sentiment etc.

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Social Media Trends 2012 – Content Curation in PR

Proactive Report

In her post about social media trends in 2012 Beverly Macy says content curation is important because people want to know what’s important and they want to discover interesting and relevant content. “Competitive advantage goes to companies who quickly figure out how to enable effective aggregation curation. ” There are already a slew of tools that enable curation of content. Ensures all curated content is correct and from a reliable source.

New Features Added to B2B Marketing Zone and Social Media Informer

Webbiquity SMM

The intent of the sites is to aggregate and make it easy to find great content. In other words, we curate the content, but don’t own it. Business Blogging Social Media Marketing Ambal Balakrishnan b2b marketing zone Brian Carroll content aggregation content curation Gini Dietrich Harry Hoover Paul Dunay social media informer social signals Tony Karrer

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Social media, content aggregation and curation , user-generated content and other developments have dramatically changed the B2B buying cycle over the past few years. Marketers need to think like publishers not only to improve their company’s visibility in search (which is where 93% of B2B buying cycles now start ) but also to address the differing information needs of buying team members, at different stages during the decision process.

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On The Death Of Google Reader

Waxing UnLyrical

Our networks are much more efficient at aggregating and gathering information relevant to us because they’re different from us. Guest Posts Matt LaCasse Social Media curating content Feedly Google Reader rss feeds Google recently announced it is killing off several of its services, which it does from time to time. Really, that’s what any good company does; cut the dead weight.

Never Run Out of Content to Share: 70+ Places to Curate Great Content

Buffer Social

Curating top content from around the web is a great strategy to increase your social media reach. But where do you start with curation? With our community’s help, we put together an ultimate list of content curation sources across multiple industries. I hope you’ll find some great websites for your content curation strategy. The big list of content curation sources across multiple topics. What’s your favorite content curation source?

How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

If you’re looking for a competitive edge, a way to establish your authority, a way to get more followers, one of the best, proven paths to online success is content curation. The difficult part is that there is a lot that goes into a world class content curation strategy. We’ll be talking a lot about great curation tools in this post. Click to jump to any section: The one-a-day formula for great content curation. Content curation tools.

5 New Business Books That You Should Read (But Probably Never Heard Of)

Twist Image

" Curation Nation - How To Win In A World Where Consumers Are Creators by Steven Rosenbaum. " Being a human aggregator is the key to growing an existing business or starting a new one. curation is the only way to remain competitive in the future. aggregator. curation nation. There is a lot of great business book reading happening right now.

22 Best Places for Finding Content to Share on Social Media

Social Media Strategies Summit

Should your content marketing efforts focus on creating original content, or can you mix in curated content? Many successful content sites implement content curation as a core strategy. Email newsletters often include weekly or monthly curated lists of interesting material.

The Social Hub Guide for Brands


Social hubs gather all your content from different social networks, aggregate it, and display it in one place. You can also curate the content in your social hub to ensure the best content is front and center on your site.

How To Engage On Sites Using Facebook’s New Commenting Plugin

Dave Fleet

Company-related conversation aggregated on employee Facebook profile. Lost opportunity to aggregate relevant conversation and to activate advocates on page. Aggregated conversations provide additional content for Facebook pages. Conversations aggregated on company page may not be positive in tone. Lost opportunity to aggregate relevant conversation and to activate advocates on page.

6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Content Curation. Unfortunately, content curation is often an afterthought for content marketers, but it’s important because it underpins thought leadership, relationships and partnering and creates audience value. Here’s some year end social media tips. Good bye 2020!

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6 Ways to Use Hashtags in Instagram Stories

Convince & Convert

In Instagram Posts: When you put hashtags in the captions of your Instagram images, the images will appear in the public aggregation of those hashtags (assuming your profile is public). The Bad News: When you place hashtags in your Instagram Story, your images or video will not always be accepted into the hashtag aggregation—yes, even if your profile is set to public. The aggregation of these hashtagged Stories depends on engagement and the quality of the image or video posted.

Tips for generating content that will help you grow your OnlyFans account

SocMed Sean

You can get creative with the style and tone, depending on the audience – for example, short, teaser videos can help build awareness and attract new fans, while custom content curated for your top fans can help with retention. What is OnlyFans, and why is it so popular?

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Checkout the Social Media Informer

Josh S Peters

Much like similar aggregation sites (Alltop, Social Media Today, etc.) The site is actually a spin off of Browse My Stuff which is a giant aggregation engine, or as the founder Tony Karrer puts it “It’s an aggregator based on social curation that allows us to quickly stand up vertical publications.&#. Do you like aggregation services like these? That guy right there has been added to The Social Media Informer. Not sure what that is?

Checkout the Social Media Informer

Josh S Peters

Much like similar aggregation sites (Alltop, Social Media Today, etc.) The site is actually a spin off of Browse My Stuff which is a giant aggregation engine, or as the founder Tony Karrer puts it “It’s an aggregator based on social curation that allows us to quickly stand up vertical publications.&#. Do you like aggregation services like these? That guy right there has been added to The Social Media Informer. Not sure what that is?

What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

Curate & Queue Content. Then select curated content that appeals to your audience and add it to your publishing queue: Use tools like BuzzSumo or Quuu to find high-performing content in your niche. Bonus Material: Free Social Content Calendar. So many responsibilities!

Social media: the ultimate skills cheat sheet

Sherrilynne Starkie

Curation Underpins thought leadership, relationships and partnering and creates audience value. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. Surface content sources, compile lists, links, aggregate and package content, publish and distribute content. The term ‘social media consultant’ can mean different things to different people because there is a whole range of skills and talents on offer.

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Top 15 Influencer Relationship Management Tools To Optimize Your Campaign

Compare influencers – To measure and compare their performance, aggregate all influencer accounts in your campaign reports and optimization recommendations boost your campaigns.

5 Best Tools To Embed Facebook Feed On The Website

Social Media Marketing

Taggbox Taggbox is a fantastic social media aggregator and display tool. It aggregates real-time feeds from multiple social media platforms, Facebook being a major one of them. It discovers relevant feeds from Facebook via profile posts and pages which are aggregated on the wall editor where you can easily curate the whole content according to your quality needs. Facebook has crawled into our daily habits like nothing else.

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A Great New Social Media Resource | Social Media Informer

Saying It Social

Topic Hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content. There’s a new kid on the block for finding great information about Social Media for Business. Social Media Informer is a topic hub that collects, organizes and finds the best posts and articles on the use of social media for business.

It’s All About.SOCIAL

The Realtime Report

A brand that curates this experience by registering with as a format to redirect to a third-party platform of choice, increases their likelihood of being found while providing a memorable experience along the way. For brands that find it difficult to pick a single social media channel, there’s the option of pointing a.SOCIAL domain to a social media aggregation site. A good example of this aggregation is the Italian car brand Lamborghini.

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How to Create Living Content to Boost Brand Reputation and Visibility

Convince & Convert

If you can’t commit to updating your post regularly, you can turn it into living content by adding value through a curation tool that lets you embed content. Note that I’m not suggesting an aggregation tool. Until they get a lot more sophisticated and allow you to fine-tune the parameters, aggregation tools just add more noise and erode your users’ trust in you as the curator. to curate SEO tools for small businesses. Image via

Top 5 benefits of a Pinterest business account

Sprout Social

Not only should you follow influencers in your industry on the platform to find emerging trends, but Pinterest regularly aggregates categories of popular content for users based on their searches. Wondering if you should sign up for Pinterest?

Facebook and Twitter Offer News Organizations Much More than Just News Delivery

Adam Sherk

And a Facebook Page is a good place to aggregate and curate user-generated content to tell more of a story, particularly at the local level. The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. The figures on where users get their news links from is already being covered as a sign that Facebook and Twitter may not be as strong of a news source as previously thought.

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Social Media Best Practices to Help Guide You During Any Crisis

agora pulse

Check other social media automation systems like Triberr, Viral Content Bee, Quuu, and other reciprocal sharing systems or RSS Feed aggregators. Remember when curating content during a time of crisis: Understand that sometimes it’s best to say nothing.

Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

This is where tools like aggregators such as Feedly or Flipboard come in. Cronycle , a content discovery and collaboration platform for professionals, takes that aggregation a step further (full disclosure: Cronycle is a Blonde 2.0 Users can work on a variety of projects, whether it be curated content for social media, investment ideas, white papers, and so much more – even while on the go with its iOS app. Image courtesy: CC BY-SA 2.0, Flickr, 25031050@N06.

How to Get Your Social Media Audience Engaging With You Elsewhere Too

You can also use social and a curated newsletter to deliver similar content through different channels. Think again— Curated is changing the way brands build and publish email newsletters by making the process of collecting newsletter content easy. Now you can send your best marketing content (like that high-quality Curated newsletter you’re now using, for example) straight to their inboxes. Post by Adi Englander. Cross-channel engagement has some major advantages.